24-17 Martech Developer - NA & LATAM

The 24-17 Martech Developer at DemandLab plays a crucial role in designing and implementing digital tagging and analytics strategies. This position involves developing and managing tags to gather crucial attribution data and insights on client campaigns. Additionally, the developer collaborates with internal stakeholders to ensure optimal use of marketing assets and supports integration efforts across digital platforms.

To thrive as a 24-17 Martech Developer at DemandLab, candidates should possess strong skills in digital analytics implementation, HTML, CSS, and JavaScript. Experience with SQL-based databases and proficiency in marketing automation tools such as Marketo and Salesforce are also essential. Additionally, familiarity with tag management platforms and a basic knowledge of digital marketing strategies are highly beneficial.

At DemandLab, we are committed to fostering the professional development of our Martech Developers. We provide funding for personal and professional development, enabling our team to attend courses and workshops to enhance their skills. This commitment to growth is complemented by a flexible work environment that encourages creativity and experimentation.

The 24-17 Martech Developer at DemandLab works with various technologies, including Google Tag Manager for managing analytic tags, SQL for database integration, and various iPaaS solutions like Workato. Familiarity with analytics platforms such as Adobe Analytics or Google Analytics is also advantageous to effectively analyze and report on client data.

A 24-17 Martech Developer at DemandLab can expect to work closely with a collaborative and talented team. The role involves interacting with developers, business users, and internal stakeholders to ensure that analytics best practices are followed, and to develop solutions that meet client needs effectively.

DemandLab offers a competitive salary and comprehensive benefits package to its Martech Developers, including health and dental insurance, contributions to health care plans, a retirement plan matching program, and 100% paid life insurance. Additionally, we provide generous paid time off and flexible work plans to support the work-life balance of our team members.

DemandLab believes in the importance of having a fun and engaging work environment. We encourage our Martech Developers to experiment and explore innovative ideas, fostering a culture of creativity that supports both personal and professional growth. Our flexible work policies further enhance this dynamic workplace atmosphere.

When answering this question, highlight specific projects where you designed or implemented digital tagging strategies. Discuss the tools and platforms you used, such as Google Tag Manager, and how your efforts translated into actionable insights for clients. It's important to connect your practical experience to the role's requirements, showing that you deeply understand the tagging process and its significance in digital marketing.

In your response, emphasize your organizational and time management skills. Discuss how you assess project requirements, set deadlines, and communicate with stakeholders to manage their expectations. Providing an example of a particularly challenging situation where you successfully prioritized tasks can demonstrate your methodical approach to managing workloads effectively.

This is a great opportunity to showcase your coding skills. Share any relevant projects where you created or modified HTML/CSS/JS code for websites or emails. If you faced challenges in your coding, discuss them and how you resolved those issues, emphasizing your problem-solving abilities and technical capacity.

When addressing this question, remember to use the STAR method (Situation, Task, Action, Result). Detail the analytics challenge you encountered, what steps you took to resolve it, and the outcome of your actions. This structured approach will help you articulate your problem-solving processes clearly and effectively.

Discuss the various tools you are familiar with, such as SQL, iPaaS solutions like Workato, or data visualization tools. Explain how these tools have helped you successfully integrate data across platforms and create reports that informed decision-making for clients. Sharing practical examples can strengthen your answer.

This question is an opportunity to highlight your attention to detail. Talk about your QA processes, including code validation and pre-production testing. Mention specific strategies you implement to check for consistency and reliability in the data you collect, ensuring that insights drawn from your analytics are trustworthy.

Be specific about the marketing automation platforms you've worked with, like Marketo or Salesforce. Detail how you've integrated these systems with analytics and tagging solutions. Providing examples of campaigns you managed through these platforms can help illustrate your familiarity and effectiveness with marketing automation.

Employers value candidates who are proactive in their learning. You can mention resources like industry blogs, webinars, and professional organizations you are a part of. Illustrate how you put emerging trends into practice in your work to remain relevant in the fast-paced marketing technology landscape.

Prepare a specific case study where your analytical skills led to tangible improvements in a marketing campaign's performance. Discuss the metrics you tracked, the data-driven decisions you made, and the resulting enhancements in outcomes to showcase your analytical acumen and impact in the role.

This is your chance to express genuine enthusiasm for the company. Highlight what excites you about DemandLab, such as their innovative approach to marketing technology, commitment to client success, or collaborative culture. Tailoring your response to reflect your professional values aligning with the company’s mission can leave a strong impression.