Director, Integrated Planning & Strategy | Growth Marketing Team - job 2 of 4

As a Director of Integrated Planning & Strategy at DEPT®, your primary responsibilities will include leading the expansion of our integrated planning practice, steering media strategy, and collaborating with various internal teams to implement best-in-class marketing solutions. You'll be responsible for developing cohesive communication plans that connect consumer insights with media activation, ensuring effective client partnerships, and participating in new business development.

To qualify for the Director of Integrated Planning & Strategy role at DEPT®, you should have 8+ years of experience in omni-channel media strategy, planning, and activation. Additionally, 4+ years in Integrated Marketing Communications with a focus on paid-owned-earned-owned strategies are essential. A proven track record of working with nationally recognized brands in both B2B and B2C environments, combined with strong leadership abilities, is crucial for success in this role.

DEPT® nurtures a culture of innovation by encouraging curiosity and creativity amongst its team members. As a Director of Integrated Planning & Strategy, you will have the autonomy to explore new solutions, collaborate across teams, and drive impactful strategies backed by data and technology. Our open-door environment also allows for sharing of ideas, contributing to a dynamic workspace where the best concepts can flourish.

The Director of Integrated Planning & Strategy at DEPT® will work with a diverse range of clients, including both B2C and B2B companies. You will focus on developing integrated media strategies for well-known international brands spanning multiple industries, from technology to consumer goods, ensuring that their marketing communications are strategic, cohesive, and effective.

The anticipated salary range for the Director of Integrated Planning & Strategy at DEPT® is between $111,300 and $161,400, depending on factors such as relevant experience and organizational impact. This salary is based on a 40-hour workweek, reflecting our commitment to compensating our team fairly for their expertise and contributions.

In answering this question, highlight specific projects where you developed comprehensive media plans, focusing on how you integrated various channels and strategies to achieve client goals. Discuss your approach to analyzing data, consumer insights, and marketing trends to craft effective messages that resonate across different platforms.

Demonstrate your ability to assess clients' existing marketing strategies and highlight how you employ research and data analysis to uncover new opportunities. Illustrate with examples where your strategic recommendations directly contributed to elevated client outcomes, reinforcing your understanding of business dynamics.

Convey your strategies for building relationships and effective communication among cross-functional teams. You might share your methods for fostering inclusivity and trust, along with how you leverage the strengths of various team members to drive a collaborative environment that ultimately enhances campaign effectiveness.

Share a specific case study where your leadership greatly impacted media strategy and execution. Discuss the objectives, your creative approach, the strategic integrations utilized, and the measurable outcomes such as enhanced client engagement, increased sales, or improved brand awareness, illustrating your ability to drive results.

Discuss your strategies for keeping abreast of industry changes—whether it’s through continuous education, attending conferences, networking with peers, or utilizing specific research tools. Highlight how your commitment to ongoing learning informs your decision-making and innovation efforts in your role.

Explain your process for utilizing data insights to inform media strategy creation and evaluation. Provide examples of how you've successfully integrated first-party data, consumer behavior analytics, and market trends into strategic planning to optimize media campaigns.

Share examples of specific challenges that arose in previous media projects, emphasizing your problem-solving skills and resilience. Discuss the strategies you implemented to overcome those challenges and how they ultimately led to success in achieving client goals.

Articulate your perspective on the balance between creativity and analytical thinking in media strategy. Emphasize that while data drives decisions, creative solutions often distinguish successful campaigns and help connect with audiences on an emotional level.

Talk about the key performance indicators (KPIs) and metrics you prioritize when assessing campaign success. Include your approach to measurement and how you adjust strategies in real-time based on performance analytics to achieve or exceed client objectives.

Discuss your methods for identifying potential clients, conducting market research, and crafting tailored pitches. Highlight your experience in leveraging existing relationships and networking to foster new business opportunities while maintaining trust with current clients.