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Editorial Lead (Future Opening) - CAN

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

As the Editorial Lead, you’ll be responsible for identifying opportunities for deeper research and technical details, clear analysis, and punchier copy. You’ll need to be a sharp and savvy editor who can help writers turn an initial draft into something great, guide both new and experienced technical writers through tricky pieces, and quickly edit copy, shaping it to be as exceptional as possible. 

Directive’s Editorial Lead will work on a broad scope of content. You’ll need to be able to jump from a deep dive on data encrypted end-to-end digital vault platforms, to an experiential piece on emerging cybersecurity tech, to a biting thought-leadership piece on why developers are seeking alternatives to javascript - all in the space of an afternoon while bringing insight and clarity to every one. A comfort with a range of topics and tones is essential, and the ability to identify what type of perspective is needed for any given piece of content is a must.

This individual will also come with a network of freelance writers and will help us build our network of high-quality, sub-specialized writers to meet the needs of our clients. We pride ourselves on unparalleled SaaS expertise and we work with top talent in the industry, this Lead Editor & Producer will help ensure that our growing content marketing department continues to recruit the best and the brightest writers. 

Roles & Responsibilities

  • Mentor and lead writers across our team to improve and scale their content and delegating and distributing workload to ensure content meets publishing timing and SLAs

  • Review and edit content from contributors to ensure proper brand voice, grammar, format, styling, and alignment with established content best practices

  • Maintain, implement and update Directive content best practices and ensure that the standards are being met for every piece of content delivered to clients

  • Demand quality and enforce our rigorous editorial standards day in and out.

  • Be responsible for editing multiple pieces of content daily, from short-turnaround pieces to longer-term thought-leadership pieces

  • Support multiple stakeholders on the product marketing teams to publish relevant content that includes news, up-and-coming features, events, and more; And answer ad hoc questions relating to upcoming content planning, blogging best practices, process, SLAs, and reporting

  • Support curation, planning, and editing of special content packages like ebooks, toolkits and resource guides

  • Contribute editing support across multiple formats, working with our audio and video teams on multimedia storytelling

  • Shape our content with great perspectives and sharp angles, while aligning to client’s tone+voice guidelines, product positioning documents and persona ICP maps

  • Organize, schedule, and facilitate editorial meetings with stakeholders / clients and strategists to ensure high-quality content is delivered to clients, and delivering constructive feedback from clients back to our writers 


What You Offer

  • 5+ years of editorial leadership experience and experience managing a team of freelance writers either for a client, product or major publication

  • Sharp editing skills and the ability to know how to make every piece of content great

  • Deeply organized, but ready to blow up their plans to meet the chaos of quick client turnaround needs and deadlines

  • Passionate about B2B tech SaaS industry, specifically cybersecurity, fintech, etc. with experience in these spaces

  • Able to move fast while still delivering great work and upholding our editorial rigor

  • Excited to work with freelancers and in-house workers, alike, to bring in new voices (a great existing network is a major perk)

  • Extremely collaborative – you’ll be working with writers with varying levels of expertise, strategy team members and a variety of client POCs from growth engagement teams, product marketing teams, and C-Level executives at times.

  • Confidence in client-facing situations where you’ll need to work collaboratively to review content feedback and use that input to improve the content and update internal writing documentation for improved writing and workflows.

What We Offer

🏠 We have a set living wage at Directive

🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

💪  Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴  Annual Anniversary Trip with peers and executive leadership for fun and entertainment! 

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-DC1

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What You Should Know About Editorial Lead (Future Opening) - CAN , Directive Consulting

Are you ready to take your editorial skills to the next level with Directive Consulting? As the Editorial Lead in our Toronto office, you'll be stepping into a dynamic role within a cutting-edge performance marketing agency aimed at SaaS and tech companies. At Directive, we pride ourselves on our unique Customer Generation marketing methodology that emphasizes SQLs and meaningful engagement over traditional metrics, and we're excited to add a talented Editorial Lead to our team. You'll have the chance to mentor and guide a diverse group of writers, helping them refine their craft while ensuring that every piece of content aligns with our rigorous editorial standards. From deep dives into cybersecurity innovations to thought-provoking articles on tech trends, your editorial prowess will shine through multifaceted pieces that engage and inform our audience. Collaboration is key here, as you’ll work alongside product marketing teams and stakeholders, orchestrating editorial meetings and fostering a creative environment that values fresh perspectives. With over five years of editorial leadership experience under your belt, you are well-versed in managing networks of freelance writers, enhancing content quality, and driving impactful narratives across various formats. If you’re looking to make your mark in the B2B tech space and thrive in a fast-paced atmosphere, we can’t wait to connect with you in this exciting opportunity to set the tone for content excellence at Directive Consulting.

Frequently Asked Questions (FAQs) for Editorial Lead (Future Opening) - CAN Role at Directive Consulting
What are the main responsibilities of the Editorial Lead at Directive Consulting?

The Editorial Lead at Directive Consulting plays a crucial role in mentoring writers, ensuring high-quality content production, and maintaining the brand's voice. You will be responsible for reviewing and editing content, guiding both new and experienced writers, managing editorial best practices, and collaborating with various teams to publish relevant and engaging materials.

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What qualifications should a candidate have for the Editorial Lead position at Directive Consulting?

A successful candidate for the Editorial Lead position at Directive Consulting should bring over five years of editorial leadership experience, exceptional editing skills, and a deep understanding of the B2B tech and SaaS industries. Familiarity with managing freelance writers and a passion for content creation are essential for excelling in this role.

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How can the Editorial Lead at Directive Consulting manage and maintain content quality?

The Editorial Lead can manage and maintain content quality by enforcing rigorous editorial standards, conducting regular content reviews, and providing consistent feedback to writers. This role also involves staying updated on content best practices to ensure all materials produced meet Directive's high expectations.

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What type of content will the Editorial Lead focus on at Directive Consulting?

The Editorial Lead at Directive Consulting will focus on a wide range of content types, from data-driven articles on cybersecurity and fintech to thought-leadership pieces and multimedia storytelling. This diverse scope allows for creative flexibility while providing meaningful insights across various B2B tech topics.

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What collaborative opportunities does the Editorial Lead have at Directive Consulting?

The Editorial Lead at Directive Consulting will engage in extensive collaboration with a variety of stakeholders, including product marketing teams, freelancers, and C-level executives. This role includes organizing editorial meetings, gathering feedback, and integrating client perspectives into the content creation process to foster high-quality outputs.

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Common Interview Questions for Editorial Lead (Future Opening) - CAN
How do you approach editorial leadership and mentoring at Directive Consulting?

When approaching editorial leadership at Directive Consulting, emphasize your commitment to nurturing talent. Discuss how you provide constructive feedback, share best practices, and create a supportive environment that encourages writers to grow while maintaining high-quality standards.

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Can you describe your editing process for various content formats?

In describing your editing process, focus on your ability to adapt your approach based on the content format. Share examples that illustrate how you provide clarity, maintain brand voice, and ensure coherent messaging, regardless of whether it's a blog post, a whitepaper, or a video script.

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How do you ensure that your content remains aligned with brand voice and objectives?

To ensure alignment with brand voice and objectives, discuss your familiarity with the brand's style guide and voice guidelines. Explain how you collaborate closely with stakeholders, utilizing feedback loops to consistently refine content to resonate with the target audience while upholding the brand's core values.

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What techniques do you use to adapt complex topics for diverse audiences?

When discussing techniques to adapt complex topics for diverse audiences, emphasize your ability to break down intricate ideas into digestible language. Highlight your experience in researching audience personas and tailoring content styles that effectively communicate key messages to different segments.

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Describe your experience in working with freelance writers to enhance content quality.

In your response, outline your previous experiences in recruiting, onboarding, and providing ongoing mentorship to freelance writers. Discuss strategies for fostering collaboration, such as regular check-ins and a feedback cycle that encourages improvement and contributes to an overall increase in content quality.

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How do you prioritize and manage multiple editorial projects simultaneously?

To address the management of multiple editorial projects simultaneously, discuss your organizational strategies, such as using project management tools and setting clear deadlines. Emphasize your ability to pivot priorities while ensuring that editorial standards are consistently met to align with client expectations.

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What role does data play in shaping your editorial decisions?

Data plays a crucial role in shaping editorial decisions. Share your experience with utilizing analytics to understand content performance, audience preferences, and industry trends, allowing you to make informed decisions on topic selection, style adjustments, and targeted outreach.

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How do you handle feedback from clients or stakeholders regarding content?

When handling feedback from clients or stakeholders, highlight your collaborative approach. Describe how you actively engage in discussions, stay open to constructive criticism, and utilize the input as an opportunity for improvement while ensuring that it aligns with overall editorial goals.

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What strategies do you implement to keep up with industry trends in B2B tech and SaaS?

In this response, discuss your strategies for keeping up with industry trends, such as subscribing to relevant publications, attending webinars, and networking with professionals in the field. Emphasize your commitment to continuous learning and how it influences your content creation and editorial direction.

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Can you explain your approach to creating multimedia content alongside written pieces?

In explaining your approach to creating multimedia content, discuss your collaborative efforts with audio and video teams. Describe how you envision a cohesive narrative that integrates written and visual elements, ensuring that every piece complements the others while maintaining clarity and engagement.

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Directive is the leading B2B and enterprise search marketing agency and works with companies to scale their business by providing a suite of digital solutions. Directive is a leader in SEO, PPC, content marketing, and social media and driven by po...

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Full-time, remote
DATE POSTED
December 13, 2024

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