Director of Marketing and Communications

Director of Marketing & Communications

Reports To: VP, Development & Communications

Supervises: Content Specialist, Interns, & volunteers

Status: Full-time, Exempt (not eligible for overtime)

Job Obsessions: Develop, manage, and implement marketing plan and budget; Internal and External Communication Management; Communication and Marketing Liaison Support for Chapter; Collaborate with National Campaign and Community Partners

Position Qualifications

• Bachelor’s degree and minimum three-years marketing experience
• Strong social media knowledge in our primary channels: Facebook, Instagram, Twitter, Linked In
• Must possess EXCEPTIONAL written skills, both spelling and grammar, to write and edit clear, persuasive, original copy
• Excellent computer skills required (Word, Excel, PowerPoint)
• Knowledge of design programs (Adobe InDesign, Illustrator, Photoshop)
• Photography experience preferred to identify and capture marketable moments
• Data-entry/customer relationship database experience required, Salesforce knowledge preferred
• Must be self-motivated, creative, detail-oriented, and excel in problem-solving skills
• Has the ability to prioritize and manage multiple responsibilities with minimal supervision, often under pressure with tight deadlines
• Ability to deal with sensitive information with high confidentiality
• Ability to connect with people and engage others in the mission of the organization

Work Environment

• The job operates in a professional, open space office environment using standard office equipment
• Work-from-home capability two days per week after first 30 days
• There is a high probability of glitter encroachment on personal items at your workstation
• Working knowledge of Connect 4, Candyland, and Chutes and Ladders required
• Magic wand to be provided

Essential Job Responsibilities and Duties

Develop, manage, and execute marketing plan and budget:

• Development and implementation of a structured annual marketing plan to reach target audience, including (but not limited to) creating collateral, messaging, social media, advertising, public relations and communications and traditional media with a vision and path to larger 3-year plan
• Provides data analytics and quarterly reporting to track, monitor and inform marketing strategy and outcomes across all channels
• Designs MAWSNV collateral in-house as appropriate and ensure branding and materials are current
• Digitize all marketing collateral materials to latest digital delivery methods and technologies for ease of messaging and enhanced user/intended audience experience
• Oversee all project management workflow of marketing department including creative requests, campaign development, etc.
• Budget planning, oversight, and management for department

Internal and External Communication Management:

• Leads and liaises with public relations firm and executive team on press releases and various announcements; drafts press releases, coordinates media activities and marketing events, Facilitates additional media and marketing communications in support of all initiatives.
• Serves as primary point of contact for all chapter media activities and coordinates/facilitates MAWSNV media events with executive team and public relations firm and provide onsite support for all media related opportunities including in-studio interviews, etc.
• Writes, reviews, and edits internal and external communications to ensure consistency among various stewardship materials and organization messaging.
• Email creation and deployment to constituency groups through email platforms (Luminate and EMC)
• Oversee generation and production of annual report
• Oversees social media content / calendar strategy and project management as written by Content Specialist
• Collaborates and oversees the creation, updating and publishing of content with Content Manager
• Maintains organization website as the central source of information, consistently updating content, links, etc. with Content Specialist

Communication and Marketing Liaison Support for Chapter:

• Liaises with outsourced partners to manage video production, graphic design, campaign-specific outreach, and media partners
• Negotiates all media contracts, promotions, advertising buys
• Owns and reinforces Make-A-Wish brand and policies, acting to achieve consistent brand voice, vision, and aesthetic

Collaborate with National Campaign and Community Partners:

• Serve as chapter liaison with MAW national public relations and marketing team to submit compelling wish stories for use in promotions, sponsorships, etc.
• Liaises with MAW National Marketing team on Integrated Fundraising Messaging deployed through e-mail, etc.
• Liaises with printer companies on all organization projects ensuring compliance with Governing Policies, Performance Standards and Guidelines and Brand Standards

Lead, Manage, & Hold Accountable Direct Report

• Manages priorities and staff time to fulfill cyclical as well as new projects as needed
• Conduct quarterly and year-end performance evaluations for direct report

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; on occasion, climb or balance; stoop, kneel, crouch, or crawl. The employee is occasionally required to lift, up to 25 pounds. The vision requirements include: close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Note: This job description in no way states or implies that these are the only duties to be performed by the employee in this position. Scheduled hours may change based on business needs. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Job Type: Full-time

Salary: $76,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Las Vegas, NV 89144: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

Position Qualifications

• Bachelor’s degree and minimum three-years marketing experience
• Strong social media knowledge in our primary channels: Facebook, Instagram, Twitter, Linked In
• Must possess EXCEPTIONAL written skills, both spelling and grammar, to write and edit clear, persuasive, original copy
• Excellent computer skills required (Word, Excel, PowerPoint)
• Knowledge of design programs (Adobe InDesign, Illustrator, Photoshop)
• Photography experience preferred to identify and capture marketable moments
• Data-entry/customer relationship database experience required, Salesforce knowledge preferred
• Must be self-motivated, creative, detail-oriented, and excel in problem-solving skills
• Has the ability to prioritize and manage multiple responsibilities with minimal supervision, often under pressure with tight deadlines
• Ability to deal with sensitive information with high confidentiality
• Ability to connect with people and engage others in the mission of the organization