Product Marketing Manager - Attorney

As a Product Marketing Manager - Attorney at DISCO, your responsibilities will include developing product messaging and positioning that resonates with target audiences, leading go-to-market strategies for new launches, creating integrated marketing campaigns, and collaborating with the sales team to equip them with effective sales tools. You'll also conduct market analysis and customer research to identify trends that can inform our product development and marketing efforts.

To be considered for the Product Marketing Manager - Attorney position at DISCO, you should ideally have at least 3 years of experience in the legal industry or over 8 years in product marketing, especially in legal tech. Strong analytical skills, strategic thinking abilities, and exceptional communication skills are crucial for translating market insights into actionable plans while collaborating with cross-functional teams.

In the role of Product Marketing Manager - Attorney at DISCO, you will oversee the creation of integrated marketing campaigns aimed at driving product awareness, generating demand, and enhancing customer engagement. These campaigns will encompass a variety of channels, ensuring we effectively reach our target audiences.

Yes! Conducting market research is a vital part of the Product Marketing Manager - Attorney position at DISCO. You'll perform market analysis and customer insights research to identify trends, understand customer needs, and explore opportunities for our products to stand out in the competitive landscape.

DISCO is leading the charge in revolutionizing the legal industry with its AI-driven solutions. The collaborative and inclusive environment, coupled with the opportunity to work alongside many former attorneys, offers a unique platform for professional growth. DISCO not only values diversity, but also encourages its employees to thrive while providing competitive compensation and comprehensive benefits.

When developing product messaging and positioning, I focus on understanding the unique needs of our target audience and the competitive landscape. I gather insights through customer interviews, market research, and feedback from sales teams to craft messaging that effectively communicates our product’s value while resonating with potential users.

In my previous roles, I have successfully developed and executed comprehensive go-to-market strategies that aligned marketing efforts with product launches and feature updates. I ensure collaboration with product management and sales teams to create a cohesive plan that drives results and addresses customer needs.

When assessing the success of marketing campaigns, I focus on key performance indicators such as engagement rates, lead generation, conversion rates, and overall ROI. I use these metrics to refine future campaigns and ensure alignment with our overall business objectives.

Collaboration with sales teams is crucial for a product marketing manager. I regularly meet with sales to gather feedback on messaging, develop sales enablement tools, and create training materials that empower them to understand and effectively communicate our product's value to potential clients.

To gather customer insights, I employ methods such as surveys, focus groups, feedback forms, and interviews. Additionally, I analyze customer data and market trends to inform our product development and marketing strategies.

I conduct thorough competition analysis by researching competitors' product offerings, marketing strategies, and customer feedback. By staying informed on industry developments, I can identify our product’s unique advantages and areas for improvement.

To create demand for a new product, I focus on identifying target audiences and crafting compelling narratives that address their specific pain points. I utilize various marketing channels, including social media, email marketing, and content marketing, to raise awareness and drive interest.

In my last position, I managed a multi-channel campaign for a product launch that included webinars, thought leadership articles, and targeted ads. The campaign exceeded our engagement goals, resulting in a significant increase in leads and establishing our product as a key player in the market.

I believe the future of legal tech marketing lies in personalization and AI-driven insights. As the industry evolves, tailoring marketing efforts to individual customer journeys and utilizing data analytics will be crucial for driving engagement and ensuring relevance in our messaging.

To effectively prioritize tasks and projects, I use project management tools to track deadlines and key milestones. I assess the impact and effort of each campaign element, collaborating with cross-functional teams to ensure resources are allocated efficiently while maintaining focus on our strategic goals.