Associate Manager, Integrated Marketing - DashPass

The Associate Manager, Integrated Marketing at DoorDash is responsible for developing and executing marketing campaigns aimed at growing the DashPass subscriber base. This includes strategic planning, stakeholder collaboration, project management, and leveraging consumer insights for optimization.

Candidates should have 5+ years of experience in integrated marketing or brand management, with a proven track record in executing cross-channel marketing campaigns. Strong analytical, project management, and communication skills are essential for success in this role.

In this role, you will develop consumer-first strategies that focus on reaching and converting potential customers into paid DashPass subscribers. Your insights and campaign execution will play a crucial role in driving consumer engagement.

You will work closely with various teams including performance marketing, CRM, Strategy & Operations, Product, Analytics, and the Creative Studio to ensure marketing initiatives are seamlessly integrated across all channels.

DoorDash promotes a collaborative and energetic work culture that values creativity and innovative thinking. The environment is fast-paced and encourages team members to share their unique perspectives and solve new challenges.

Key responsibilities include leading the development of integrated marketing campaigns, managing project timelines and budgets, leveraging consumer insights for campaign optimization, and ensuring effective communication across stakeholders.

The Associate Manager position provides a platform for professional development through exposure to various facets of integrated marketing and collaboration with multiple departments, ensuring continuous learning and potential career advancement.

In your response, highlight specific campaigns you led or contributed to, emphasizing the channels used and the results achieved. Discuss how your strategic thinking and creativity led to successful outcomes.

Discuss your methodology for managing multiple projects simultaneously, including prioritization techniques, tools you use for organization, and how you ensure all stakeholders are aligned throughout the project timeline.

Focus on metrics that reflect both engagement and conversion rates. Discuss specific KPIs such as customer acquisition cost, return on ad spend, and lifetime value of new subscribers to demonstrate your analytical skills.

Talk about your experience with market research and data analysis, explaining how you’ve utilized consumer feedback to inform your strategy and optimize campaigns for better performance.

Share a specific example where you worked with diverse teams to achieve a common goal. Highlight your communication skills and your role in driving collaboration among different departments.

Define the target demographics for DashPass and explain your understanding of their needs and preferences. Discuss your strategy to create tailored content and campaigns that effectively reach and resonate with them.

Discuss innovative marketing campaigns you spearheaded, describing the creative approach and how it effectively engaged the target audience, leading to successful results.

Explain your process for aligning marketing strategies with business objectives, stressing the importance of communication and collaboration with leadership and stakeholder feedback.

Detail the specific tools you are proficient with, such as Google Analytics, CRM platforms, or project management software, and explain how you use them to drive marketing efficiency.

Illustrate your time-management skills by describing your criteria for prioritization, emphasizing how you balance urgency with strategic importance to ensure campaign success.