Associate Manager - Paid Social, Growth Marketing, Consumer

As an Associate Manager - Paid Social at DoorDash, your responsibilities include managing multi-million dollar digital marketing budgets, optimizing media buying for our DashPass services, and leading analysis to drive strategic recommendations. You will also monitor key metrics, maintain an experimentation roadmap, and work closely with regional teams to achieve marketing goals.

To qualify for the Associate Manager - Paid Social position at DoorDash, candidates should possess a BA/BS degree along with 5+ years of experience in performance marketing. Familiarity with paid social channels, direct media buying experience, and strong analytical skills are essential. Experience with A/B testing and knowledge of tools like SQL or Python is preferred.

DoorDash actively promotes career growth for the Associate Manager - Paid Social role by providing opportunities for leadership within the consumer growth marketing team. You will be involved in strategic decision-making, collaborate cross-functionally, and receive mentorship, allowing you to develop your skills and advance your career in a rapidly growing company.

In the Associate Manager - Paid Social role at DoorDash, you will have the opportunity to explore various marketing technologies while collaborating with partners like Meta and Snap. You will test and implement new channel features aimed at identifying incremental audiences, enhancing media buying strategies, and optimizing marketing channels for better performance.

The Associate Manager - Paid Social position at DoorDash offers a comprehensive benefits package including premium health insurance, a 401(k) with employer matching, wellness benefits, paid parental leave, and paid time off. Additionally, you will experience a dynamic work culture focused on employee growth and well-being.

In your response, focus on specific examples of previous roles where you effectively managed significant budgets. Highlight the tools you used for tracking expenses and optimizing spending, as well as the measurable results you achieved through strategic budgeting. Mention any challenges you faced and how you overcame them to stay within budget.

Discuss the specific methods you apply to optimize campaigns, including A/B testing, analyzing audience insights, and adjusting bidding strategies. Provide examples of successful campaigns and the data-driven decisions you made to enhance performance, ensuring to connect these examples back to KPIs such as CAC and LTV.

Emphasize your communication skills and your experience in cross-functional projects. Highlight how you ensure all team members are aligned on goals, how you handle disagreements or diverse perspectives, and how collaboration has led to successful project outcomes in your previous roles.

Share a detailed story about an A/B test you conducted, including the hypothesis, the variables you tested, and the results of that test. Discuss how the insights derived from the test influenced future marketing strategies, demonstrating your analytical prowess and understanding of consumer behaviors.

Discuss which key performance indicators (KPIs) you focus on, such as CAC, LTV, CVR, and CPA. Explain why these metrics are important and how they inform your decision-making process, and provide examples of how you’ve used data from these metrics to enhance campaign strategies.

Share your methods for keeping current with industry trends, such as following thought leaders, joining relevant webinars, or participating in relevant online communities. Highlight any specific resources or networks that you find particularly useful for staying informed and applying new knowledge to your work.

Provide an example where you successfully managed a high-pressure project, focusing on your organizational skills and time management techniques. Explain how you prioritize tasks, delegate as necessary, and keep teams motivated in fast-paced situations while ensuring quality outcomes.

Outline the marketing technologies you have used, emphasizing any familiarity with platforms like Meta Ads Manager, Google Ads, or marketing automation tools. Describe how you leverage these tools for analytics, campaign management, and audience targeting to improve overall marketing effectiveness.

Share a specific instance where you identified a new audience segment or market opportunity, detailing the research and analysis you conducted to uncover this insight. Discuss how you successfully adjusted your marketing strategy to tap into this opportunity and the subsequent results.

Discuss examples of how you’ve incorporated creative strategies into your campaigns. Emphasize the importance of thinking outside the box to engage consumers, such as unique ad formats, storytelling approaches, or innovative promotions that resonated well with your target audience.