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dsm-firmenich is hiring: Senior Marketing Manager in Princeton

Sr. Marketing Manager Home & Scent, NAM GCB Princeton, NJ, US Hybrid Discover a unique opportunity to join a highly strategic and creative marketing team in a fast-paced and inspiring industry. In this role, you will lead the NAM regional marketing Home and Scent strategy for GCB (Global Consumer Brands) business. You will provide regional market insights & analysis, you’ll build the NAM Home marketing materials, and concepts for new value propositions, innovation, and support and drive customer visits, events, and exhibitions. You will be responsible of communication strategy in line with the development of cross-category initiatives that create new business opportunities. Be a valued strategic and creative partner to ensure fragrance solutions. You will report to the Global Head of GCB Home & Scent Marketing and have a presence in our New Jersey offices. At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work to not only benefit our People, Customers & Communities but also drive business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated. Your key responsibilities Develop and implement strategies to position dsm-firmenich fragrances effectively across the GCB (Global Consumer Brands) customers. Ensure business projects are developed, executed & prioritized based on business indicators with and impeccable tracking of Marketing ROI. Work collaboratively across departments (R&D, Fragrance development, commercial, consumer insights) to bring about winning solutions and experiences for GCB Accounts. Analyze macro, cross-cultural global trends, and insights to identify high impact fragrance propositions. Provides market tracking & market analyses, trends & Trenz®, customer, and consumer insights by translating information from business intelligence, customer visits, and other sources into relevant insights for the GCB Home business unit as input for new solutions and innovation. Develop trend, market data and insight-led marketing presentations that ensure consumer and GCB effective and sustained solutions. Be the distinguishable factor that drives customer visits, exhibitions, and events, ensuring deployment of new and existing solutions to our customers in close collaboration with the sales force. Think strategically across brand and categories to identify opportunities for future wins. Own the storytelling of fragrance messages and create winning marketing concepts. Contributes with NAM Home inputs to develop global segment marketing tools. Builds close connections and continuous communication with the marketing network, GO (COE & SSU), olfactive and sales functions in the regions and segments. Participate in Regional & Global Marketing meetings by representing your region. Coach jr. marketers. We bring Sustainability Commitment: Be part of an organization where sustainability isn't just a headline but is embedded in our strategy and processes, enabling you to make a meaningful impact on the world; Empowered Flexibility: Enjoy a flexible work environment that empowers you to take ownership of your work, driving accountability and fostering a healthy work-life balance. Inspiring Innovation: Join a company with a rich history of groundbreaking scientific innovation and a future brimming with opportunities to collaboratively create with our customers. Nurturing Growth: Cultivate your potential in an environment that encourages and supports curiosity, fostering an open mindset for continuous personal and professional development. Well-Being Priority: Experience a culture that places safety and well-being at its core, caring for both your physical and mental health. Inclusive Community: Join barrier-free communities within our organization where every employee is equally valued and respected, regardless of their background, beliefs, or identity. Embrace the strength of diversity. You bring: Bachelor’s degree in marketing, Business Administration, or related field. Advanced degree preferred. Minimum of 6 to 10 years of experience in brand marketing, product marketing, fragrance, Home Care categories or related field. Knowledge of Home Fragrance industry. Strategic & analytical thinking. Strong ability to convince and influence others. Experience in market research, consumer insights, financial indicators and competitive analysis. Proven track record of driving successful marketing activities in a complex matrix, managing, and influencing. Ability to work in a multicultural, multidisciplinary environment. Excellent communication, interpersonal, and project management skills, presentation skills and experience presenting to high level executives. Passionate Storyteller - Comfortable in handling concepts & conceptual thinking. Excellent copywriting. Ability to transform functional innovations into inspirational ideas. Proficiency in PowerPoint and Microsoft office. Digitally savvy. Preferred proficiency in AI Design tools / Design skills. dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich. As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies. Selection is based on qualifications, competency, experience, performance history and fit with the team to advance fair and equitable opportunity. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law. We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know. As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people. Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.

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What You Should Know About dsm-firmenich is hiring: Senior Marketing Manager in Princeton, dsm-firmenich

dsm-firmenich is on the lookout for a dynamic Senior Marketing Manager in Princeton, NJ, who is excited to take on the challenge of leading the Home & Scent strategy for our Global Consumer Brands (GCB) division. In this role, you’ll dive deep into regional market insights and analysis, creating impactful marketing materials and innovative concepts that resonate across various customer touchpoints. Your mission will be to ensure our fragrance solutions stand out by collaborating closely with multi-disciplinary teams and translating market trends into actionable strategies. You'll also play a key role in shaping our communication strategy to drive engagement in cross-category initiatives. As you elevate customer experiences during visits, exhibits, and events, your insights will directly contribute to the success of dsm-firmenich in this fast-paced environment. Here, we value diversity and inclusion, believing that when everyone is appreciated, our creativity flourishes, leading to groundbreaking solutions that impact the world positively. As a part of our hybrid team, you won't just work for a company that prioritizes sustainability, innovation, and growth - you'll be part of a passionate team aimed at driving real progress for communities and consumers alike. If you thrive in a collaborative environment and possess a robust background in marketing with a flair for storytelling, we’d love to see how you can bring that magic to our team!

Frequently Asked Questions (FAQs) for dsm-firmenich is hiring: Senior Marketing Manager in Princeton Role at dsm-firmenich
What are the main responsibilities of a Senior Marketing Manager at dsm-firmenich?

As a Senior Marketing Manager at dsm-firmenich, you'll lead the Home & Scent strategy for the Global Consumer Brands division. Your primary responsibilities include conducting regional market analysis, crafting impactful marketing materials, collaborating with R&D and sales teams, and driving customer engagement through innovative fragrance solutions. In essence, you’ll be the visionary behind marketing concepts that enhance customer experiences and contribute to overall business growth.

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What qualifications are required for the Senior Marketing Manager position at dsm-firmenich?

To be considered for the Senior Marketing Manager role at dsm-firmenich, you should possess a Bachelor’s degree in marketing or a related field, with an advanced degree being preferred. You need at least 6 to 10 years of experience in brand or product marketing, preferably within the fragrance or home care categories. Essential skills include strategic thinking, strong analytical capabilities, and excellent communication skills to influence cross-functional teams and stakeholders.

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What makes dsm-firmenich a great workplace for a Senior Marketing Manager?

dsm-firmenich fosters a culture of innovation, sustainability, and inclusion that empowers its employees. As a Senior Marketing Manager here, you’ll enjoy a flexible work environment while collaborating with a diverse team of professionals on exciting projects. With a focus on professional growth and a commitment to creating meaningful impacts, you'll find this organization supportive and inspiring.

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How is collaboration emphasized in the Senior Marketing Manager role at dsm-firmenich?

Collaboration is at the heart of the Senior Marketing Manager’s role at dsm-firmenich. You’ll work closely with various teams—such as R&D, fragrance development, and sales—to develop innovative marketing strategies. By building strong relationships and continuously communicating across departments, you'll help create seamless customer experiences that address market demands and drive business success.

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What kind of marketing strategies should a Senior Marketing Manager at dsm-firmenich develop?

A Senior Marketing Manager at dsm-firmenich should focus on developing strategies that effectively position the company’s fragrances in the market. This involves conducting thorough market research, analyzing consumer insights, and translating global trends into unique offerings. You’ll need to create compelling storytelling and marketing concepts that resonate with customers while ensuring these efforts contribute positively to business indicators.

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Common Interview Questions for dsm-firmenich is hiring: Senior Marketing Manager in Princeton
How would you describe your experience in brand marketing and how it applies to the Senior Marketing Manager role at dsm-firmenich?

Discuss your previous roles in brand marketing, focusing on specific campaigns or projects that showcase your strategic impact. Link these experiences to how they prepare you for the Senior Marketing Manager position, emphasizing skills in market research, consumer insights, and your ability to drive results in complex environments.

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Can you give an example of a successful marketing campaign that you led, and what was your role in it?

Choose a specific campaign that highlights your leadership skills. Explain your role in strategizing, executing, and analyzing outcomes. Be sure to mention any team collaboration and how you utilized metrics to measure success, as this aligns with key responsibilities at dsm-firmenich.

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What steps do you take to understand consumer behavior and market trends?

Outline your process for gathering and analyzing data related to consumer behavior, such as using surveys, market research tools, or direct feedback. Illustrate how this information informs your marketing strategies, ensuring alignment with dsm-firmenich’s objectives.

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How do you prioritize projects and manage multiple marketing initiatives simultaneously?

Explain your project management strategy, including tools and techniques you use to keep track of timelines and deliverables. Discuss your approach to assessing project impact and ensuring that resources are allocated effectively across initiatives to meet business goals.

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How would you approach creating a marketing strategy for a new fragrance line?

Describe the steps you would take, starting from market research and consumer insights to developing unique selling propositions. Highlight your collaborative approach with R&D and sales teams to ensure the strategy resonates with target audiences while aligning with dsm-firmenich’s brand values.

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What role does creativity play in your approach to marketing?

Share your views on the connection between creativity and effective marketing. Discuss specific instances where innovative ideas led to successful campaigns, showcasing your ability to think outside the box while integrating data-driven insights in your strategies.

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How do you ensure effective communication within a cross-functional team?

Discuss your techniques for fostering open communication, such as regular meetings, collaboration tools, or shared platforms for feedback. Emphasize the importance of aligning objectives and encouraging diverse perspectives to ensure the team's success.

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Describe a challenging situation in a marketing project and how you resolved it.

Provide an example of a marketing challenge, including the context, your assessment of the situation, and the steps you took to resolve it. Highlight your problem-solving skills and ability to adapt to changing circumstances, which is crucial for the Senior Marketing Manager role.

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How do you stay updated on the latest trends in the fragrance and home care industry?

Outline the sources and platforms you use for industry news, research, and insights, such as publications, webinars, or networking events. Discuss how this knowledge influences your marketing strategies and decision-making at dsm-firmenich.

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What do you believe sets dsm-firmenich apart from its competitors in the fragrance industry?

Share your insights into dsm-firmenich’s unique value propositions, such as its commitment to sustainability, diversity, and innovation. Relate these aspects to how you would leverage them in your marketing strategies to strengthen the brand's market positioning.

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We strive to be a force for good. Because caring about customers, communities, people, and the planet is the right thing to do. And it’s the only way to grow an enduring, profitable business. We make bold commitments to positively shape the futur...

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Full-time, hybrid
DATE POSTED
March 27, 2025

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