Digital Investment Negotiator
Job Title: Digital Media Buyer
EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
OVERVIEW:
The Digital Media Buyer will work under the guidance of the Digital Associate Director to accomplish the effective delivery of buy recommendations and negotiations in digital media for assigned clients. The Digital Buyer has the main day-to-day responsibility for assigned accounts and is expected to be familiar with all account details as they pertain to buying activities.
Your Impact:
- Keeping up to date on all communications with Client Service teams including buy authorizations, tracking reports, buy changes, creative specifications etc.
- Ensure all client campaign KPI’s are achieved
- Assisting on tactical planning – building on the buying direction and selecting vendors that are aligned to the campaign parameters with Digital Manager
- Help group achieve yearly GroupM goals.
- Owning all campaign optimizations and any complex reporting that maybe required
- Work with GroupM Ad Ops, creative agency, and 3rd party ad servers such as DoubleClick in campaign set-up, ad trafficking and monitoring of digital campaigns
- Regularly update Client Service team on industry trends and updates that could impact client business
- Help train and oversee Assistant Digital Negotiators
- Meet with industry representatives to gain insight to all phases and points of contact of media partners
- Responsible of Ad Serving reconciliation as well as any billing discrepancies.
- Help complete Audit request templates accurately
Your Qualifications:
- Strong written and verbal communication skills
- Strong analytical skills imperative
- Must work collaboratively with internal and external partners
- Positive disposition with the ability to work under tight deadlines and deliver quality work
- Detail, accuracy and mathematical competency a must
- Good working knowledge of Microsoft Word and Excel
- A clear working knowledge of all 3rd party syndicated research resources (i.e. Comscore, Nielsen) plus HTML/JavaScript programming and/or MOAT/DART ad server
- Ability to understand and execute across all forms of digital – display, programmatic, video and mobile
- Solid personal organizational skills
- Driven desire to develop and excel in media career
- Ability to balance assignments while maintaining a flexible approach
Education and Experience:
- 1+ years experience
- College or University education
ABOUT ESSENCEMEDIACOM:
EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
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As a Digital Investment Negotiator at EssenceMediacom, you'll find yourself at the heart of shaping powerful media strategies that drive results for our clients. In this dynamic role, you'll work closely with the Digital Associate Director to develop and implement effective buying recommendations and engage in negotiations across various digital media platforms. Your day-to-day responsibilities will include managing assigned accounts, ensuring all campaign KPIs are met, and collaborating with Client Service teams for effective communication regarding buy authorizations and tracking reports. You'll have the opportunity to influence tactical planning by selecting vendors that align with specific campaign goals. Staying current with industry trends, you’ll regularly update the Client Service team on insights that could affect client strategies. An essential part of your role will be optimizing campaigns and managing complex reporting, ensuring that data drives our decisions. You'll also help nurture talent by training Assistant Digital Negotiators while maintaining strong relationships with industry representatives. If you have a passion for digital media, exceptional analytical skills, and a drive to excel in your media career, EssenceMediacom offers a vibrant environment where your contributions will truly matter. Join us to challenge the ordinary and be a part of a team dedicated to cultivating diversity, equity, and inclusion in the media landscape.
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