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Senior Digital Planner

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.   
Overview:
In this role you will be responsible for the development of client specific media plans across all media disciplines, providing supporting research and day-to-day client contact and servicing on assigned accounts.  You will contribute to overall client service requirements and assist in the execution of media campaigns.
You may also be required to provide supervision and training to junior team members.
 
Your Impact:
Client Service:
  • Day to day client contact
  • Responsible for carrying out client requests and assist projects for the group
  • Develop and nurture relationships with clients, external agencies, and media partners
 Leadership
  • Successfully supervise the workflow of Media Executives and Associate Media Executives for the day to day running of the account, ensuring that tasks are completed on time, project status is monitored.
  • Mentor and train junior staff members
 Planning
  • Responsible for the development of client specific media plans across all channels
  • Provides interpretation of competition and other research data
  • Implements the EssenceMediacom Breakthrough Thinking into plans 
  • Works with all internal resources including Investment, Finance and Strategy, Creative Futures and Insights & Analytics in carrying out the development of their plans and client service requirements 
  • Oversees all media accounting and administrative duties required on their assigned accounts including monthly media expenditure reports (BCR’s)
  • Participate in clients’ plan presentations.
 
Your Skills and Behaviour:
  • Solid understanding of online and offline planning
  • Fundamentals of media buying
  • Proficiency with research tools i.e. IMS, Infosys, COMBNavigator, ComScore, Nielsen
  • Strong client relationship management skills
  • Demonstrated time management and multitasking skills
  • Solid collaborative and team work oriented skills
  • Excellent verbal and written communication skills
  • Solid interpersonal skills
  • Begin to develop presentation skills
  • Detail oriented and able to meet tight deadlines
  • Begins to understand the client’s business
  • Detail, accuracy and mathematical competency a must
  • Strong computer skills with a particular emphasis in Excel and PowerPoint
  • Ability to manage and meet multiple demands within timeline
 
Your Education and Experience:
  • 3+ years’ experience in media planning
  • Post-secondary degree specialization in Advertising and/or Marketing; OR equivalent professional work experience
 
ABOUT ESSENCEMEDIACOM: 
EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.   
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
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CEO of EssenceMediacom
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Nick Lawson
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Average salary estimate

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$80000K
$120000K

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What You Should Know About Senior Digital Planner, EssenceMediacom

Are you ready to take your career to the next level? EssenceMediacom is on the lookout for a talented Senior Digital Planner to join our dynamic team! As a global communications agency, we pride ourselves on bold thinking that fuels explosive growth for brands. In this role, you’ll be responsible for the development of client-specific media plans across all media channels, ensuring that we help our clients see the bigger picture. Your role won't just end with planning; you’ll also provide valuable research insights and maintain day-to-day contact with clients. Leading a team of Media Executives and Associate Media Executives, your mentoring will shape future talent in the industry. You’ll collaborate with internal resources like Strategy, Creative Futures, and Analytics, amplifying the EssenceMediacom approach of Breakthrough Thinking in every project. With a commitment to diversity and a supportive culture, EssenceMediacom offers not just a job, but a chance to grow your career and immerse yourself in an environment where innovation and collaboration thrive. If you have a passion for media planning with over three years of experience and a knack for building relationships, this role could be your perfect fit! Come and join us on this exciting journey to redefine the future of communications!

Frequently Asked Questions (FAQs) for Senior Digital Planner Role at EssenceMediacom
What does a Senior Digital Planner do at EssenceMediacom?

At EssenceMediacom, the Senior Digital Planner plays a crucial role in developing client-specific media plans across various channels. This position involves in-depth research, day-to-day client contact, and supervising junior team members to ensure projects run smoothly.

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What qualifications are needed for the Senior Digital Planner position at EssenceMediacom?

To qualify for the Senior Digital Planner role at EssenceMediacom, you should have over three years of media planning experience, ideally with a post-secondary degree in Advertising or Marketing. Experience with various research tools and strong client relationship management skills are also essential.

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How can a Senior Digital Planner influence client campaigns at EssenceMediacom?

A Senior Digital Planner can significantly influence client campaigns at EssenceMediacom by developing tailored media plans, leveraging research insights to inform strategies, and ensuring all plans align with the client’s business goals and objectives.

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What is the company culture like for Senior Digital Planners at EssenceMediacom?

The company culture at EssenceMediacom is collaborative, inclusive, and growth-oriented. Senior Digital Planners are encouraged to innovate and share ideas freely, contributing to a dynamic work environment that supports personal and professional development.

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Is training provided for junior staff by Senior Digital Planners at EssenceMediacom?

Yes, Senior Digital Planners at EssenceMediacom are expected to provide supervision and training to junior staff. Mentorship is a key responsibility that helps nurture the next generation of media planning professionals.

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How does EssenceMediacom support diversity and inclusion for Senior Digital Planners?

EssenceMediacom is deeply committed to diversity and inclusion, creating an environment that values different backgrounds and perspectives. This commitment ensures that all Senior Digital Planners can thrive and contribute to innovative media strategies.

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What tools should a Senior Digital Planner be proficient in at EssenceMediacom?

A Senior Digital Planner at EssenceMediacom should be proficient in several research tools, including IMS, Infosys, COMBNavigator, ComScore, and Nielsen, as well as having strong skills in Excel and PowerPoint for executing effective media plans.

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Common Interview Questions for Senior Digital Planner
What strategies do you use to develop client-specific media plans as a Senior Digital Planner?

When developing client-specific media plans, I start by thoroughly understanding the client’s goals, target audience, and market conditions. I leverage research tools to gather insights and then collaborate with different teams to incorporate various media disciplines effectively.

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How do you manage multiple client accounts effectively?

To manage multiple client accounts effectively, I prioritize tasks based on deadlines and project status. Utilizing project management tools and establishing clear communication channels within the team helps ensure that all tasks are completed on time.

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Can you describe your approach to client relationship management?

My approach to client relationship management focuses on open communication, understanding their needs, and proactive problem-solving. I believe in nurturing strong relationships by being responsive and always willing to support their objectives.

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What experience do you have with media buying, and how does it impact your planning?

With extensive experience in media buying, I understand the intricacies involved in securing optimal placements that align with client strategies. This knowledge aids in developing more effective plans that maximize campaign success while staying within budget.

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How do you analyze competition when creating media plans?

I analyze competition by evaluating their media strategies and performance metrics using various research tools. This analysis informs my planning process, allowing me to identify gaps and opportunities that our campaigns can leverage for better results.

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Explain how you mentor junior planners?

I mentor junior planners by providing guidance on industry best practices, sharing insights from my experience, and involving them in client presentations. Regular feedback and encouragement are vital to help them grow and gain confidence in their roles.

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What role does data play in your planning process?

Data plays a pivotal role in my planning process, guiding decisions related to target audience selection, media channel effectiveness, and campaign performance metrics. Utilizing analytics allows me to create more precise and impactful media plans.

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How do you keep up with the latest trends in digital media planning?

I stay updated on the latest trends in digital media planning by following industry news, attending webinars, and participating in professional networking groups. Continuous learning allows me to bring fresh ideas to my clients’ campaigns.

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Describe a challenging project you worked on as a planner and how you handled it.

One challenging project involved a tight deadline and multiple stakeholders. I organized a kickoff meeting to align on objectives, streamlined communication, and prioritized tasks. This approach ensured we met the deadline with a successful campaign launch.

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Why do you want to work as a Senior Digital Planner at EssenceMediacom?

I want to work as a Senior Digital Planner at EssenceMediacom because of its reputation for innovative media strategies and its commitment to diversity and inclusion. I believe my skills and passion align well with your goal of building breakthrough growth for brands.

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Full-time, remote
DATE POSTED
November 28, 2024

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