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Senior Copywriter (pharma agency exp needed)

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

We are looking for someone who is:

  • Curious. You must have an unquenchable thirst for knowledge—of the problem, the solutions and our target—in order to sculpt the big ideas that drive action.
  • Empathetic. Compassion leads to passion, and ultimately work that makes a difference for our clients and their targets (many of whom suffer). You’ll feel good about what you do here.
  • Thoughtful. You can’t pun your way out of a pharma project. You need true strategy and craftsmanship to build the work that wins. Writing in a heavily regulated industry is not for the faint of heart. You’ve got to have the resolve to power through to creative solutions. Words are weapons, after all.
  • Inspiring. You’re no novice to the power of words, and it’s your responsibility to use them to drive action in the hearts of the target and your teammates.
  • Persuasive. You’ve come up with the perfect solution; now you have to pitch it that way.
  • A team player. You will work with a dozen different departments to make your message come to life across a multitude of digital channels. Collaboration and laughter are key.
  • A go-getter. No time? No problem!

Qualifications

The Senior Copywriter HCP role requires:

  • Bachelor’s degree in marketing, advertising or related field (or equivalent in education + experience)
  • 6+ years of writing experience in marketing, advertising or related field; ideally 4+ years of that  writing has been in a digital landscape- from strategy development to banners to sites to SEO
  • Writing experience must include 2-3 years of writing within a pharma agency environment
  • Extensive pharma HCP and DTC writing experience is required
  • A book featuring conceptual work and very smart digital executions, social experiences, out-of-home extensions, and event banners
  • Expertise in extracting relevant information from clinical sources and writing medically accurate copy
  • Experience with complex projects that include internal and external account and creative teams
  • Client-facing confidence that advances dialogue, sells creative ideas, and creates strong agency-client relationships
  • Equally talented at editorializing something complicated as well as crafting a headline that sings – be prepared to provide examples of both

Additional Information

OUR CULTURAL BELIEFS 

  • Patient Minded I act with the patient’s best interest in mind. 
  • Client Delight I own every client experience and its impact on results. 
  • Take Action I am empowered and hold myself accountable.  
  • Embrace Diversity I create an environment of awareness and respect.  
  • Grow Talent I own my development and invest in the development of others.   
  • Win Together I passionately connect with anyone, anywhere, anytime to achieve results.  
  • Communication Matters I speak up to create transparent, thoughtful, and timely dialogue. 
  • Always Innovate I am bold and creative in everything I do. 

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $76,000 to $113,000 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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CEO of EVERSANA
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Jim Lang
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Average salary estimate

$94500 / YEARLY (est.)
min
max
$76000K
$113000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Copywriter (pharma agency exp needed), EVERSANA

Are you a talented Senior Copywriter with a passion for the healthcare industry? EVERSANA INTOUCH, a leading global healthcare agency based in Chicago, IL, is looking for someone just like you! In this role, you’ll be at the forefront of creating compelling, strategic, and innovative content that connects with healthcare professionals and patients alike. You’ll dive deep into the ever-evolving landscape of pharmaceuticals, crafting messages that resonate and inspire action. Your words will transform complex medical information into engaging narratives that not only inform but also empower. At EVERSANA INTOUCH, collaboration is key; you'll work alongside talented creatives, strategists, and strategic clients, forging partnerships that elevate your copy to new heights. With 6+ years of writing experience, including at least 2-3 years in a pharma agency, you'll bring a wealth of knowledge to our team. Your expertise in digital landscapes—from strategy development to SEO—is crucial in our mission to improve patient outcomes through effective communication. If you thrive in a fast-paced environment and are driven by a desire to impact lives positively, we want to hear from you! Here at EVERSANA, embracing diversity isn’t just a policy; it’s part of who we are, and we believe everyone’s perspective can lead to groundbreaking ideas. Join us and help shape the future of healthcare communication today!

Frequently Asked Questions (FAQs) for Senior Copywriter (pharma agency exp needed) Role at EVERSANA
What are the primary responsibilities of a Senior Copywriter at EVERSANA INTOUCH?

As a Senior Copywriter at EVERSANA INTOUCH, you'll be responsible for creating compelling and strategic copy tailored to our pharmaceutical clients. This includes crafting messages for a variety of digital formats, collaborating with multiple teams, and transforming complex medical data into accessible narratives that engage healthcare professionals and patients.

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What qualifications are needed for a Senior Copywriter position at EVERSANA INTOUCH?

To qualify for the Senior Copywriter role at EVERSANA INTOUCH, you should have a bachelor’s degree in marketing, advertising, or a related field, along with 6+ years of writing experience. Critical is your background in the pharmaceutical industry, particularly with 2-3 years in a pharma agency, and a strong portfolio showcasing your work.

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What experience is preferred for a Senior Copywriter at EVERSANA INTOUCH?

Preferred experience for the Senior Copywriter role at EVERSANA INTOUCH includes a robust background in pharmaceutical writing, especially in crafting high-quality content for both healthcare professionals and direct-to-consumer communications. Familiarity with digital strategies, SEO, and navigating complex projects will also be beneficial.

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How does EVERSANA INTOUCH support diversity within its Senior Copywriter team?

EVERSANA INTOUCH is committed to creating an inclusive environment that embraces diversity across all levels. We believe that diverse perspectives foster creativity and innovation, especially within our Senior Copywriter team, where every voice matters and contributes to effective healthcare communication.

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What type of work environment can I expect as a Senior Copywriter at EVERSANA INTOUCH?

At EVERSANA INTOUCH, you can expect a collaborative and positive work environment. As a Senior Copywriter, you will work closely with various departments, share ideas, and participate in brainstorming sessions to develop impactful healthcare messaging. We value teamwork and a fun yet professional atmosphere!

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Common Interview Questions for Senior Copywriter (pharma agency exp needed)
Can you describe your experience writing for the pharmaceutical industry?

When answering this question, highlight specific projects or campaigns you've worked on in the pharmaceutical sector. Discuss the types of content you created and any particular challenges you faced in ensuring compliance while still engaging your audience.

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How do you approach writing complex medical information for a general audience?

Explain your process for breaking down complex topics into digestible content. Mention techniques such as using analogies, clear language, and structured formats that make information accessible without watering down its meaning, showing empathy for the audience.

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What strategies do you use to ensure your copy is persuasive?

Discuss specific techniques that enhance persuasiveness, such as understanding your audience's needs, utilizing emotional appeal, and incorporating strong calls to action. Provide examples of how you've employed these strategies to achieve results in past projects.

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How do you handle feedback and revisions in your writing process?

Express your openness to constructive criticism and collaboration. Describe how you view feedback as an opportunity for growth and improvement and share a positive experience where revisions led to an improved final product.

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What role does SEO play in your copywriting?

Detail how SEO influences your writing process, emphasizing the importance of keyword optimization and creating content that engages readers while meeting search engine criteria. Provide examples of successful content you've produced that balanced these needs.

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How familiar are you with compliance regulations in healthcare communication?

Demonstrating your knowledge of compliance is key. Discuss your understanding of the regulations that govern pharmaceutical communications, such as FDA guidelines, and how you incorporate these considerations into your writing process to ensure accuracy and legality.

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Can you share an example of a challenging project and how you approached it?

Choose a project where you faced significant challenges—be it tight deadlines, complex subject matter, or navigating stakeholder feedback. Explain your strategy for overcoming these challenges, focusing on your problem-solving skills and adaptability.

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What digital platforms are you most experienced with, and how do they influence your copy?

Discuss the various digital platforms you’ve worked with and how each influences the style and approach of your writing. Emphasize tailoring content to fit the unique characteristics of each platform while maintaining a cohesive message.

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How do you keep your writing fresh and engaging?

Share your methods for staying inspired, such as following industry trends, attending workshops, or consuming diverse types of media. Discuss how you've incorporated fresh ideas into your writing to keep it relevant and engaging for your audience.

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What qualities do you believe make a successful Senior Copywriter?

Reflect on the characteristics that contribute to success in this role, such as creativity, adaptability, strong communication skills, and a passion for the industry. Use specific examples to illustrate how you've embodied these qualities in your previous work.

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A Vision to Advance Life Sciences Services “Sana” is latin for healthy. So naturally, when service leaders – spanning the patient experience to global channel distribution – combined into one powerful platform, we became EVERSANA. Together, we w...

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Full-time, on-site
DATE POSTED
December 14, 2024

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