Performance Marketing Static Designer

As a Performance Marketing Static Designer at Everyday Dose, you will be responsible for creating engaging static ads that align with our brand strategy and resonate with our target audience. This includes designing high-performing ads for platforms such as Meta, Instagram, and Pinterest, and adjusting your approaches based on performance data to optimize results. You’ll need to collaborate with marketing teams, propose innovative ideas based on market trends, and maintain an archive of creative data to inform future campaigns.

To be considered for the Performance Marketing Static Designer position at Everyday Dose, you should have a minimum of 3 years of graphic design experience, particularly focusing on static ad creation for Meta platforms. Proficiency in Figma, Adobe Photoshop, and Canva is essential, along with a portfolio showcasing successful ad campaigns. Additionally, an understanding of DTC and CPG marketing will help you translate business goals into compelling visual content.

The Performance Marketing Static Designer at Everyday Dose significantly contributes to campaign performance by designing visually appealing static ads that drive engagement and conversions. You will generate a high volume of ad creatives for A/B testing, optimize based on performance insights, and collaborate with the marketing team to ensure that all designs meet brand guidelines and effectively communicate the intended message.

Yes, the Performance Marketing Static Designer role at Everyday Dose offers a fully remote position with a flexible work environment. This allows you to balance your professional responsibilities with your personal life, while still being part of a dynamic and mission-driven team focused on redefining the future of functional beverages.

Working as a Performance Marketing Static Designer at Everyday Dose comes with several benefits, including a competitive salary and performance-based bonuses. Additionally, you will have access to health and wellness benefits, like $500 monthly for wellness, equity options, 401K matching after three months, and opportunities for personal and professional development. You’ll be part of a high-growth team that values your creativity and contributions.

In answering this question, it's important to highlight your relevant experiences, showcasing specific campaigns you’ve worked on. Discuss the platforms you’ve designed for and the creative strategies you employed to ensure that your ads not only captured attention but also achieved high conversion rates, particularly on platforms like Meta and Instagram.

To effectively answer this, explain your design process, which should include market research, understanding audience behavior, and analyzing performance metrics. Mention how you create visually compelling designs while integrating strategic messaging that drives engagement and conversion, emphasizing the importance of A/B testing to refine your designs based on data.

Share a specific success story where your design work resulted in increased engagement or conversion rates. Illustrate the challenge you faced, the solution you proposed, and the concrete metrics that demonstrate the improvement in campaign performance. This demonstrates your ability to create impact through design.

Mention your proficiency with tools like Figma, Adobe Photoshop, and Canva. Discuss how each tool enhances your design workflow, whether through ease of use, collaboration capabilities or design functionalities. Highlighting your proficiency shows that you're well-equipped for the Performance Marketing Static Designer role.

Discuss your strategies for staying informed about industry trends, whether through following relevant blogs, attending webinars, or engaging with design communities. This shows your commitment to continuous learning and your ability to adapt your designs to meet audience preferences effectively.

Highlight your openness to feedback and your approach to implementing constructive criticism. Share a specific example where you received feedback that helped improve your final design, demonstrating your ability to grow from experience and collaborate effectively with teammates.

In your response, emphasize the importance of understanding consumer behavior and market trends in the DTC and CPG sectors. Discuss how this insight informs your design approach to create compelling visuals that resonate with the audience, driving engagement and conversion effectively.

Discuss your time management strategies and organization skills in prioritizing projects based on deadlines and project impact. Illustrate how you communicate with team members to manage expectations and ensure all projects achieve the desired quality, even under pressure.

Explain how you incorporate A/B testing into your design process. Discuss a specific instance where you tested two designs and analyzed the results to choose the best-performing option, showing your data-driven approach to improving campaigns through iterative testing.

In answering this question, convey your enthusiasm for the brand and its mission to innovate in the coffee industry. Discuss how your values align with the company's goals and how you envision yourself contributing creatively to reshaping consumer perceptions of functional beverages.