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Director, Business Development, Patient Recruitment

Everyday Health Group Pregnancy and Parenting (EHG P&P) is seeking a dynamic and experienced Director of Business Development to lead and oversee all sales and revenue-generating activities for our growing clinical studies recruitment business. This is a unique opportunity for a strategic and results-driven revenue leader with a strong understanding of digital media and the clinical studies landscape. Reporting to the VP Business Strategy, this role will involve both individual contributions and leadership responsibilities, acting as a "player/coach" to drive revenue growth, craft strategic go-to-market plans, and build enduring client relationships. Join us to be part of a mission-driven team revolutionizing the clinical research recruitment process through innovative digital solutions.

 

Key Responsibilities: 
Revenue Leadership:
  • Take ownership of revenue goals, including meeting and exceeding the 7-figure sales target for digital patient recruitment solutions.
  • Manage and maintain a robust sales pipeline, ensuring consistent deal flow and revenue growth.
  • Oversee revenue forecasting, tracking performance against targets and identifying areas for improvement.
  • Partner with team leadership to define and implement short-and-long-term growth strategies 

 

Strategic Sales and Market Development:
  • Lead and implement the sales strategy, packaging, pricing, trade, and go-to-market plans for the Clinical Studies recruitment business line.
  • Lead efforts to establish and grow relationships with key stakeholders, including pharmaceutical companies, contract research organizations (CROs), academic institutions, and patient recruitment organizations.
Client Solutions and Media Planning:
  • Collaborate with clients to understand their objectives and develop tailored media plans and digital solutions that drive successful recruitment outcomes.
  • Create and present compelling client presentations to effectively sell digital patient recruitment solutions  that are based on user insights and deliver on client goals.
  • Lead quarterly business reviews with clients to assess performance, align on goals, and identify opportunities for future growth.
Cross-functional Collaboration:
  • Partner with internal teams (partnerships, account management, planning, marketing, etc.) to ensure seamless execution and delivery of client programs.
  • Motivate and guide internal stakeholders to think creatively about new product offerings to meet client needs and drive revenue growth.
  • Collaborate with legal teams to review and finalize Statements of Work (SOWs), contracts, and other client agreements, ensuring compliance and alignment with business objectives.
Team Leadership:
  • Supervise and mentor the Account Executive, Patient Recruitment, fostering a high-performance sales culture.
Job Qualifications: 
  • Bachelor’s Degree
  • 7+ years of experience in digital media sales, business development, or healthcare solutions, with a proven track record of driving revenue and managing client relationships.
  • Experience leading sales strategy and delivering significant revenue growth in a fast-paced environment.
  • Strong understanding of clinical trial recruitment processes and the digital tools that support patient recruitment.
  • Strong understanding of the digital media business, including ad products, pricing models (e.g., CPM, CPA), and their role in driving results.
  • Exceptional sales and negotiation skills with the ability to build long-term client relationships.
  • Strategic thinker with the ability to craft and implement effective go-to-market strategies.
  • Strong presentation and communication skills, capable of engaging and persuading audiences of all levels. 
  • Collaborative and team-oriented mindset, with a proven ability to motivate cross-functional teams.

 

About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.  
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.                                                                                                                                                                                                     
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.  Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. 
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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What You Should Know About Director, Business Development, Patient Recruitment, Everyday Health - Pregnancy & Parenting

Everyday Health Group Pregnancy and Parenting (EHG P&P) is on the lookout for a passionate and experienced Director of Business Development to spearhead our clinical studies recruitment initiatives. This isn't just a job; it's a chance to take charge of all sales and revenue efforts on the cutting edge of digital media and clinical studies. As the Director of Business Development, you'll report directly to the VP of Business Strategy and play both a pivotal leadership role and an individual contributor role. Imagine crafting impactful go-to-market strategies and building long-lasting relationships with key clients in the pharmaceutical and healthcare industry! You'll be responsible for exceeding ambitious sales targets while managing a solid revenue pipeline. Your understanding of the clinical trial recruitment process and digital media landscape will be instrumental. Collaborating with internal teams and clients to create tailored media plans is a key part of the role, and you’ll have the opportunity to lead exciting quarterly business reviews to drive success. Plus, you’ll mentor the Account Executive to foster a vibrant sales culture within the team. If you’re a strategic thinker with a knack for negotiation and a passion for improving recruitment processes, Everyday Health Group wants you on board. Join us in revolutionizing the clinical recruitment landscape and making a difference with innovative solutions!

Frequently Asked Questions (FAQs) for Director, Business Development, Patient Recruitment Role at Everyday Health - Pregnancy & Parenting
What does the Director of Business Development, Patient Recruitment at Everyday Health Group involve?

The Director of Business Development at Everyday Health Group is responsible for leading all sales and revenue activities focused on clinical studies recruitment. This role encompasses strategic planning, revenue forecasting, and relationship building with key stakeholders in the healthcare sector.

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What qualifications do I need for the Director, Business Development, Patient Recruitment role at Everyday Health Group?

To qualify for the position of Director, Business Development, Patient Recruitment at Everyday Health Group, you should have a Bachelor's degree and over 7 years of experience in digital media sales or business development within healthcare solutions, showcasing a proven track record in revenue generation.

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What kind of experience is vital for the Director of Business Development role at Everyday Health Group?

Crucial experience includes strong competence in clinical trial recruitment and a deep understanding of digital advertising products, pricing models, and client relationship management to drive effective sales strategies.

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How does the Director of Business Development contribute to Everyday Health Group’s mission?

The Director of Business Development enhances Everyday Health Group’s mission by leveraging digital media solutions to improve clinical recruitment processes, thus helping to drive better health outcomes and empower decision-making through data-driven strategies.

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What can I expect from a career at Everyday Health Group as the Director of Business Development?

At Everyday Health Group, expect a dynamic career where you can impact clinical recruitment while being rewarded for your best work. The culture nurtures innovation, collaboration, and professional growth, making it an ideal place for a motivated individual.

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What are some key responsibilities of the Director, Business Development, Patient Recruitment at Everyday Health Group?

Key responsibilities include managing a substantial sales pipeline, leading the sales strategy, creating tailored client solutions, and collaborating cross-functionally with various teams to ensure program success.

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What are the growth opportunities for the Director of Business Development at Everyday Health Group?

The Director of Business Development at Everyday Health Group has ample growth opportunities, from leading innovative projects to scaling client relationships that can influence broader organizational strategies and market presence.

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Common Interview Questions for Director, Business Development, Patient Recruitment
How do you approach creating a sales strategy in a competitive market?

When tackling this question, outline your systematic approach to market analysis, identifying competitive advantages, and utilizing data to craft a targeted sales strategy. Discuss leveraging your industry knowledge and experience to inform your decisions and refine your strategy.

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Can you describe a time you exceeded a sales target in a past role?

Share a specific instance where you not only met but surpassed a sales goal. Detail the strategies you employed, the challenges you faced, and how your actions led to measurable results, emphasizing your strategic mindset.

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What is your experience with digital media sales in patient recruitment?

Highlight your direct experience in digital media sales, particularly within patient recruitment contexts. Discuss the tools you utilized, successful campaigns you've managed, and the overarching goals that those efforts served.

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How do you build and maintain long-term client relationships?

Discuss your relationship-building skills, focusing on your communication methods, regular engagement strategies, and how you align your solutions with client objectives to create value over time.

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How do you handle disagreements within your team?

Illustrate with a specific example where conflict arose and explain how you facilitated communication and collaboration to resolve the issue. Emphasize your ability to maintain a healthy team dynamic.

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What metrics do you consider when evaluating the effectiveness of a sales campaign?

Discuss key performance indicators like sales volume, client conversion rates, return on investment, and other data-driven metrics that help you measure campaign success and identify areas for improvement.

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Can you walk us through your process for developing tailored media plans for clients?

Outline your approach to understanding client needs, conducting market research, and utilizing insights to devise customized media plans. Mention collaboration with cross-functional teams to ensure alignment.

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What strategies do you use to motivate and lead your sales team?

Share specific strategies you apply to encourage your team, such as regular one-on-ones, incentive programs, clear goal-setting, and fostering a positive, results-oriented environment.

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How would you describe the importance of compliance in patient recruitment?

Describe the vital role compliance plays in ensuring ethical practices and regulatory adherence within patient recruitment. Explain how you integrate compliance into your strategy to protect both the organization and its clients.

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What unique challenges do you believe exist in the clinical trial recruitment industry?

Discuss the challenges such as patient engagement, timely recruitment, and diversity among trial participants. Consider focusing on your solutions and experiences in addressing these challenges effectively.

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Based in New York, New York, Everyday Health Group (EHG) is a provider in patient and provider education by combining social listening data and analytics to deliver personalized healthcare consumer content and effective patient engagement solution...

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DATE POSTED
November 28, 2024

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