Senior Manager, Social & Influencer Analytics

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Introduction to team:The Global Communications team builds brand awareness and trust through earned media, impactful events, thought leadership, social community engagement, capitalizing on trends, and tapping into celebrities and influencers. We elevate brand stories that inspire the traveler and position EG as the most innovative and accessible company in the travel tech category and deliver work that is meaningful to our audiences.The Senior Manager, Social & Influencer Analytics sits on the cross-functional communications & operations team. This team drives org-wide integrated communication strategy and delivery for major moments and sets the org up for success.Focusing on social and influencer channels, you play a leadership role in tracking and measuring the performance of our B2C, Corporate and B2B activity throughout the marketing funnel, using data to recommend actionable insights and guide strategy development. This global role reports to the Senior Manager, Shared Services & Operations, Global Communications based in London and will work closely with the Social Media leadership, Global Communications and Marketing teams at Expedia Group.In this role you will:• In collaboration with Leadership, define, maintain and optimize the global social media and influencer measurement frameworks for social media and influencer programs across B2C, B2B and corporate channels• Lead the generation and delivery of reporting ensuring consistency across brands and global markets• Tell stories through data demonstrating the ability to go beyond superficial data points to drive meaning• Build simple and powerful data visualizations• Oversee social listening efforts to identify trends, inform communication strategies and understand campaign performance in more detail• Work cross-functionally with other analytics teams across the business to deliver reports and actionable insights• Coach and mentor more junior team members, instilling a test and learn culture• Act as primary contact for social media and influencer analytics toolsExperience and qualifications:• 6+ years experience working with expertise across both social media and influencer marketing analytics• Extensive experience working with tools such as Excel and Tableau (data manipulation, macros, charts and pivot tables)• Deep knowledge and expertise with core social channels: Instagram, TikTok, Facebook, Pinterest, LinkedIn and X, including platform features and APIs as well as regionally relevant platforms like Line and Naver• Strong expertise in social metrics in the owned, earned and paid space• Strong grasp of influencer marketing, content creators, and how creators and ambassadors work with brands• Experience with social media and influencer CMS and analytics tools• Excellent written and verbal communications skills• Ability to think critically and problem-solve• Ability to handle fast-paced environments with quick-turn timelines• Ability to tell a compelling story using data• Ability to partner with teams and business leaders to deep dive into data to solve complex business problems• Strong attention to detail with excellent time management and prioritization skills, and the ability to manage ad-hoc requests in tandem with ongoing projects• Strong presentation and writing skills• Collaborative mindset and ability to work effectively within a team while also being comfortable working autonomously with a manager based in a different time zone• Have worked/supported multiple global marketsThe total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in West Hollywood is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.