Senior Product Manager, Ads

The Senior Product Manager, Ads at Faire is responsible for the complete lifecycle of advertising products. This includes defining product strategies, collaborating with cross-functional teams, and ensuring that advertising solutions align with the needs of both retailers and brands in our marketplace.

The ideal candidate should have over 5 years of experience in product management, particularly within advertising products. A strong understanding of digital advertising, e-commerce, and analytical tools, along with excellent communication and collaborative skills, are crucial for success in this role.

As a Senior Product Manager, Ads, your work directly contributes to empowering independent retailers. By developing effective advertising solutions and ensuring they meet user needs, you help retailers discover and promote the best products to grow their businesses in a competitive marketplace.

The salary range for the Senior Product Manager, Ads at Faire in San Francisco is between $205,000 to $282,000 annually. This role also offers additional benefits and potential equity, based on experience and market factors.

The work culture at Faire fosters entrepreneurship and innovation with a strong emphasis on collaboration. As a Senior Product Manager, Ads, you’ll be encouraged to explore creative solutions, leverage data-driven insights, and contribute to a mission-driven team committed to supporting local businesses.

At Faire, Senior Product Managers in Ads have ample opportunities for professional growth. By taking on diverse projects, collaborating with talented teams, and refining product strategies, you will expand your expertise while significantly impacting the company’s mission to empower independent businesses.

A typical day for a Senior Product Manager, Ads at Faire involves strategizing product developments, collaborating with various departments on projects, analyzing user feedback and data metrics, and communicating product updates to stakeholders. You’ll engage in problem-solving and creative brainstorming to enhance advertising solutions.

Defining product strategy involves understanding market needs, aligning products with business objectives, and prioritizing initiatives that deliver impactful results. It also requires ongoing analysis of user insights to refine the roadmap effectively.

In your response, highlight specific tools you’ve utilized, such as A/B testing platforms or analytics software. Discuss how you leveraged these tools to optimize advertising performance and decision-making.

Share a concrete example, emphasizing roles, challenges, and how you ensured alignment across teams. Discuss your leadership approach and the positive outcomes achieved from collaboration.

Focus on engaging directly with users to gather feedback, applying iterative design principles, and ensuring that each product feature meets specific user needs. Highlight the importance of empathy in understanding customer experiences.

Prioritization should be based on a combination of customer feedback, data analytics, and alignment with company goals. Explain how you use frameworks, such as the MoSCoW method, to categorize features and decide which to de-prioritize.

Reflect on a specific challenge and discuss the steps taken to address it. This could involve strategic pivots, collaboration with stakeholders, or utilizing data to inform decisions and overcome obstacles.

Success can be measured through various KPIs such as user engagement, campaign performance metrics, customer retention, and overall impact on sales. Discuss how you establish these metrics upfront and analyze results post-launch.

Share your methods for staying updated, such as following industry publications, attending webinars, or participating in professional networks. Emphasize the importance of continuous learning in your professional growth.

Data analysis is essential for informing product decisions, optimizing campaigns, and understanding user behaviors. Discuss specific analytics tools you use and provide examples of how data has shaped past product developments.

Collaboration is built on clear communication and shared goals. Discuss strategies you’ve employed to facilitate teamwork, such as regular meetings, using collaborative tools, and encouraging a culture of openness and idea sharing.