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Product Marketing Manager

Join FE fundinfo as a Product Marketing Manager!

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!

As a Product Marketing Manager, you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts for our Wealth Management and Financial Adviser space. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.

Your key responsibilities as a Product Marketing Manager will include:

  • Developing and executing go-to-market plans and product adoption for products and features in collaboration with Product, Sales, and Demand teams.
  • Creating compelling value propositions that resonate with key customer segments such as Wealth Managers and Financial Advisers.
  • Conducting market research and competitor analysis to inform strategy.
  • Building customer personas and segment-specific messaging.
  • Producing sales enablement materials (e.g., product sheets, sales decks, demo videos).
  • Monitoring campaign performance, optimizing initiatives, and tracking KPIs.

You will need the following experience and skills to join us as a Product Marketing Manager:

  • You must have proven product marketing experience in wealth management, financial advice, financial services, or fintech.
  • You will have a strong understanding of Asset and Wealth Management ecosystems.
  • You should have experience in go-to-market strategy for B2B products.
  • You must possess exceptional storytelling and communication skills.
  • You will have proficiency in market research, segmentation, and performance reporting.

At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.

Benefits:

  • 25 days of annual leave with the option to buy an extra 5 days each year.
  • Benefit from enhanced paternity, maternity, and shared parental leave.
  • Secure your future with our pension scheme.
  • Advance your career with sponsored learning and development, including formal qualifications.
  • Comprehensive health coverage to keep you and your family protected.
  • Stay fit with discounted gym memberships.
  • Take advantage of the Bike to Work scheme for eco-friendly commuting.
  • Keep your eyes sharp with eye care and flu jab services.

Apply today and let’s grow together!

What You Should Know About Product Marketing Manager, FE fundinfo

Join FE fundinfo as a Product Marketing Manager! We're a leading financial data provider connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. As part of our skilled team, you’ll help empower clients with data-driven insights, transforming complexities in the industry into opportunities. In your role as a Product Marketing Manager, you’ll craft impactful go-to-market strategies and tailor value propositions, aligning the efforts of our product, sales, and marketing teams to serve Wealth Managers and Financial Advisers effectively. You will be pivotal in boosting our market penetration while increasing customer engagement to position FE fundinfo at the forefront of the investment industry. Your responsibilities will include developing go-to-market plans, conducting thorough market research, crafting customer personas, and producing effective sales enablement materials. With our dynamic environment, you’ll enjoy working flexibly while having ample opportunities for learning and growth. It’s not just about work; we believe in Trust, Connectivity, and Innovation, ensuring that our team enjoys a vibrant work culture filled with social events and charitable initiatives. If you’re looking to make a significant impact and grow your career, we’d love for you to apply and join us on this exciting journey!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at FE fundinfo
What are the responsibilities of a Product Marketing Manager at FE fundinfo?

As a Product Marketing Manager at FE fundinfo, you will be responsible for developing and executing go-to-market plans, creating compelling value propositions for Wealth Managers and Financial Advisers, and conducting market research and competitor analysis. You'll also build customer personas, produce sales enablement materials, and monitor campaign performance to optimize marketing initiatives.

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What qualifications do I need to become a Product Marketing Manager at FE fundinfo?

To become a Product Marketing Manager at FE fundinfo, you should have proven product marketing experience in wealth management or financial services, a strong understanding of Asset and Wealth Management ecosystems, and experience in B2B go-to-market strategy. Exceptional storytelling and communication skills, along with proficiency in market research and performance reporting, are also essential.

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How does FE fundinfo support professional development for Product Marketing Managers?

FE fundinfo supports professional development for Product Marketing Managers through sponsored learning initiatives, including formal qualifications. The company values the growth of its employees and provides opportunities to advance your career through various training programs and skill development workshops.

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What kind of work environment can Product Marketing Managers expect at FE fundinfo?

Product Marketing Managers at FE fundinfo can expect a dynamic and flexible work environment. With hybrid work options available, you’ll also experience a culture that promotes Trust, Connectivity, and Innovation, along with regular social events, team activities, and opportunities to participate in charity initiatives.

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What benefits do Product Marketing Managers receive at FE fundinfo?

Product Marketing Managers at FE fundinfo receive a competitive benefits package, including 25 days of annual leave (with the option to buy an extra 5 days), enhanced parental leave, a pension scheme, comprehensive health coverage, discounted gym memberships, and access to the Bike to Work scheme. This reflects our commitment to employee well-being and work-life balance.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with go-to-market strategies as a Product Marketing Manager?

When answering this question, highlight specific go-to-market strategies you've developed in previous roles. Discuss how you identified target markets, crafted messaging, and collaborated with cross-functional teams to launch products successfully.

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What is your approach to creating value propositions for financial products?

Demonstrate your understanding of customer needs and market trends by explaining how you conduct research to inform your value propositions. Provide examples of how you've aligned messaging with specific customer personas.

Join Rise to see the full answer
How do you track and measure the success of marketing campaigns?

Talk about the specific KPIs you use to measure campaign performance, such as engagement rates, lead generation, and conversion rates. Mention the tools or analytics platforms you've utilized to gather insights and optimize initiatives.

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What methods do you use for competitor analysis in product marketing?

Explain your process for conducting competitor analysis. This could include studying competitor offerings, conducting SWOT analysis, and looking into customer feedback. Emphasize how these insights inform product positioning and market strategies.

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How do you prioritize tasks when managing multiple projects?

Discuss a method you use to prioritize tasks effectively, such as a project management tool or a specific framework. Highlight how you balance competing priorities while ensuring that deadlines are met and quality is maintained.

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Can you give an example of a successful product launch you managed?

Share a specific example of a product launch you were involved in, detailing your role in the process, the strategies you employed, and the results achieved. Make sure to quantify the impact if possible.

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What skills do you believe are essential for a Product Marketing Manager in the wealth management sector?

Highlight skills such as market research proficiency, storytelling, stakeholder collaboration, and analytical abilities. Explain why these skills are particularly relevant in the context of wealth management and the financial services industry.

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How do you stay updated with trends in the financial services industry?

Describe the methods you incorporate to stay informed about industry trends, such as subscribing to relevant publications, attending conferences, or participating in professional networks. Emphasize your commitment to continuous learning.

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What role does communication play in product marketing?

Discuss how effective communication is essential for conveying product value to different audiences, from internal stakeholders to potential clients. Provide examples of how you’ve utilized communication strategies to drive engagement and clarity.

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Why do you want to work at FE fundinfo as a Product Marketing Manager?

Reflect on your admiration for FE fundinfo’s commitment to Trust, Connectivity, and Innovation. Share how these values align with your professional philosophy and how your background and skills uniquely position you to contribute to the team.

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Fundinfo is a leading international platform for information and mandatory publications of investment funds. The platform www.fundinfo.com strengthens the network between fund houses, fund distributors and investors, and is recognised by financial...

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Full-time, hybrid
DATE POSTED
January 17, 2025

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