Senior Data Analyst & Programmatic Specialist

Media Mogul is a next-generation white-glove media planning, buying, and analytics agency committed to transforming how brands connect with audiences. Through our talent, data, and creativity, we drive growth. We break silos to deliver end-to-end strategy, focus on business goals, not just media goals. Our Moguls turn analytics into action, learn from every campaign and each other. From powerful storytelling to high-impact placements, we craft moments that resonate, maximize returns, and leave a lasting impression.

Our core values define everything we do:

• ACCOUNTABILITY & EXCELLENCE: Own it. Deliver. Always aim higher.

• INNOVATION & CURIOSITY: Challenge the norm. Keep learning and improving.

• TEAMWORK & RESPECT: Collaborate generously. Debate with dignity.

• PROACTIVITY & PASSION: Anticipate and act. Care deeply about what you do.

• CUSTOMER OBSESSION: See through our clients' eyes and put them first.

At Media Mogul, data is at the heart of everything we do. We continuously seek innovative and effective solutions for our clients while maintaining a consistent focus on the growth of our people and products.

About the Role:

Media Mogul is seeking a highly skilled Senior Data Analyst & Programmatic Specialist to join our Data Analytics & Product team. This hybrid role combines deep analytical expertise with hands-on programmatic media buying capabilities to drive exceptional performance across our diverse client portfolio. You will collaborate directly with our clients and collaboratively with the Data Analytics & Product team as well as account teams – critical thinking, creativity, and confidence is necessary!

You will leverage your analytical mindset to transform data into actionable insights while executing sophisticated programmatic strategies across platforms like The TradeDesk (TTD), DV360, Amazon, and StackAdapt. Your work will directly impact campaign performance across key KPIs including, but not limited to CPA, ROAS, and CPC, helping shape the future of digital advertising for our clients and your ability to share knowledge will strengthen Media Mogul’s capabilities and expertise.

This is a high-impact position in a fast-paced, innovative environment where we embrace collaboration and break down silos between teams. By embodying our pillars of PRODUCTIVITY, INNOVATION, and PROACTIVITY, you will help drive our agency's continued growth and success in the evolving digital landscape.

This hybrid role is a huge differentiator in our business.  It bridges the gap between insights and action. It sets us apart as an agency that delivers faster, smarter campaign outcomes compared to competitors relying on separate teams.

Your Responsibilities Will Include:

Data Analytics & Insights | PRODUCTIVITY

• Lead the transformation and translation of data into insights, recommendations, and results

• Own campaign performance and strategy for our clients, establishing goals and measures of success

• Design, develop and maintain dashboards for tracking key metrics and benchmarks, working smart to cut the clutter and focus on what matters

• Apply data-driven optimization techniques and partner with teams to analyze performance via platforms such as but not limited to Salesforce Marketing Cloud (Datorama)

• Identify processes that are no longer working effectively and collaborate with the DAP team to build better solutions that enhance productivity

Programmatic Strategy & Execution | INNOVATION

• Develop and implement advanced programmatic strategies tailored to client goals across multiple verticals, bringing bold thinking to media approaches

• Oversee programmatic campaign lifecycle within leading DSPs (DV360, TTD, Amazon, StackAdapt) from setup to optimization

• Manage ad operations including campaign setup, creative trafficking, pixel strategy, targeting parameters, and audience/data integrations

• Partner with Media Strategy & Operations teams to negotiate and activate PMP deals, ensuring alignment with broader media plans

• Pioneer innovative measurement approaches that demonstrate true business impact for clients

• Analyze data to uncover trends and immediately translate those findings into optimized programmatic campaigns

Cross-Team Collaboration | PROACTIVITY

• Collaborate with Account Managers to ensure campaigns are set up and positioned to best meet client needs

• Consult clients to understand their endpoint marketing objectives, getting ahead of their needs before they arise

• Elevate the organization's programmatic and data literacy by sharing expertise and offering strategic counsel across teams

• Prioritize and manage tasks using project management tools such as but not limited to Asana and SharePoint to maintain transparency and efficiency

• Anticipate industry trends and shifts in the digital landscape to keep our approaches ahead of the curve

Innovation & Growth | DRIVING AGENCY SUCCESS

• Recommend technologies and products to improve company-wide processes, enhancing our PRODUCTIVITY

• Identify INNOVATIVE opportunities within campaigns that can scale across other clients and accounts

• Stay current on industry best practices and emerging programmatic technologies, demonstrating PROACTIVITY in knowledge acquisition

• Continuously test and learn while identifying cause and effect, clearly communicating learnings internally and with clients

• Develop a thorough understanding of all digital advertising technology related to desktop, video, mobile, and social channels

• Contribute directly to agency growth by delivering exceptional client results that drive retention and referrals

What You Will Bring To The Job:

Experience & Education

• 3+ years of experience in data analytics and programmatic media buying expertise, particularly on platforms like The TradeDesk, DV360, Amazon, and StackAdapt

• Proven experience driving campaign performance with focus on key KPIs (CPA, ROAS, CPC)

• A Bachelor's Degree in Computer Science, Mathematics, Economics, Statistics, Marketing, Advertising, and/or related field

Technical Skills

• Advanced knowledge of programmatic ad operations including campaign/creative setup, 3rd-party tag implementation, and HTML5 assets

• Excellent analytical skills with complete ease using Excel, pivot tables, and data visualization tools

• Experience with analytics/reporting tools including, but not limited to Datorama

• Ability to reconcile data across ad and measurement platforms

Soft Skills

• Proven presentation skills — ready to collaborate directly with clients and speak confidently about campaigns

• Exceptional written and verbal communication skills; ability to translate data into a compelling story for our clients

• A ‘Sherlock Homes’ level of attention to detail

• Strong organizational abilities with experience using project management tools like Asana

• An eye for design and presentation

• Ability to break down complex problems into simple, solvable pieces

Mindset & Approach | EMBODYING OUR PILLARS

• Love for technology and data-driven decision-making

• PRODUCTIVITY: Focus on what matters and cut the clutter in your work approach

• INNOVATION: Bring bold thinking and creative solutions to everyday challenges

• PROACTIVITY: Anticipate problems before they arise and take initiative without prompting

• Empathy and passion for making others better

• Embrace change and continuous learning, with the ambition to help redefine the future of marketing

• Preference for delivering simple and effective solutions rather than complex and perfect ones

Why This Role Matters:

This hybrid position bridges the gap between data analytics and programmatic media buying, allowing for more integrated campaign approaches and greater operational efficiency. By embodying our pillars of PRODUCTIVITY, INNOVATION, and PROACTIVITY, you will directly contribute to agency growth through:

• Creating more efficient workflows that maximize productivity and impact

• Developing innovative approaches to programmatic buying that set us apart in the marketplace

• Proactively identifying opportunities that drive client success and retention

• Expanding our agency’s in-house skill set that promotes our rapid growth and scalability

You will have the opportunity to help shape this new role while sharing knowledge across teams and contributing to our company's forward-thinking culture.

We have already seen tremendous growth, but we are still early on in our journey. If you are ambitious, have an analytical mindset with programmatic expertise, and are passionate about making a significant impact in redefining the future of marketing while driving Media Mogul's continued success, we are excited to hear from you.

Media Mogul Technologies believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Media Mogul Technologies will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Benefits & Perks:

• Comprehensive medical, vision, dental, life, HSA, and disability benefits from day one of employment

• Wellbeing programs include, but are not limited to primary care support, mental health services, pet wellness, and behavioral health

• Unlimited PTO

• Paid parental leave

• 401(k) retirement plan

• Company bonuses or sales commissions

• Equity compensation