Job details

Director of Strategic Events and Field Marketing

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc.

Federato’s AI/ML-driven platform leverages deep reinforcement learning to help insurance companies optimize the portfolio of risks they insure, allowing them to continue to provide fair and equitable pricing in difficult-to-price areas. Our category-defining ‘RiskOps’ solution drives better underwriting decisions by operationalizing underutilized data investments and surfacing real-time risk and portfolio insights. We focus on putting insurance underwriters back in the driver’s seat, helping them meet their goals while providing an important service to society.

What you'll be doing

Lead the orchestration and execution of a comprehensive physical and virtual event marketing strategy, to drive brand awareness, generate sales leads, nurture customers and contribute to revenue goals. Implement strategies to maximize attendee engagement and overall positive event experiences.
Develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI.
Research, plan, and execute a wide range of events including industry conferences, trade shows, local events, speaking engagements, and webinars.
Foster customer loyalty through successfully planning and executing community-building experiences.
Manage all logistical facets of events, including liaising with vendors, negotiating contracts, and cross-functional team alignment to deliver top-tier events.
Establish key performance indicators (KPIs) and metrics to measure the success and impact of events. Provide regular reports and analysis on ROI.
Create and manage comprehensive event budgets, ensuring resource allocation efficiency and monitor expenses throughout the event lifecycle, while identifying opportunities for cost optimization without compromising quality.
Collaborate closely with product marketing, content and design to ensure consistent brand representation and messaging across all events to reinforce the company's positioning and values.
Influence and collaborate closely with internal stakeholders at all levels across Marketing, Sales, Customer Success, Product and Engineering and align all stakeholders on pre-event, during-event, and post-event engagement to execute experiences that drive results.

Who we are looking for

7-10 years in industry event marketing, specifically within the B2B tech industry
Experience building and managing large industry events, conferences, bespoke activations, and proprietary events
Expertise in contract negotiation, vendor management, and budget oversight.
Background in insurance or fintech is a plus.
Ability to effectively influence senior leaders and inspiring them to take action.
Proven track record of planning and executing successful events and experiential marketing campaigns across physical, digital and virtual mediums, from initial objective setting through development, execution, and measurement.
Strong analytical mindset to measure event success and possess a clear understanding of the data required to drive impactful outcomes.
Excellent project management skills with the ability to manage multiple projects concurrently
Strong communication and collaboration skills with the ability to influence cross-functional teams, both internally and externally
Comfort working in a fast-paced, deadline-driven environment with a proven ability to think strategically
Detail-oriented with a focus on quality and accuracy
Ability to travel to events for onsite setup and team supervision, management of the event

$145,000 - $175,000 a year

Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks.

Here at Federato, your capabilities are important, but culture fit is quintessential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun, so sticks-in-the-mud need not apply.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at talent@federato.ai

Federato Glassdoor Company Review

4.3

Federato DE&I Review

4.3

CEO of Federato

Will Ross

Approve of CEO

Average salary estimate

$160000 / YEARLY (est.)

min

max

$145000K

$175000K

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What You Should Know About Director of Strategic Events and Field Marketing, Federato

Join Federato as the Director of Strategic Events and Field Marketing, where you'll be at the forefront of shaping the way we connect with our audience and elevate our brand presence. Federato is on a mission to make insurance efficient and equitable, and your role will be pivotal in driving brand awareness and generating sales leads through a dynamic mix of physical and virtual events. You will strategize and execute a range of events from industry conferences to webinars, all while keeping attendee engagement and experience at the heart of your planning. By managing all event logistics and aligning with internal stakeholders across various departments, you'll be able to create event experiences that truly represent our values and mission. We're looking for someone with a proven track record in B2B tech event marketing, who can influence senior leaders and drive impactful results. With a compensation package that ranges from $145,000 to $175,000, inclusive of stock options and benefits, you will also be a key player in planning initiatives that foster customer loyalty and contribute to our revenue goals. At Federato, we value a culture of fun, collaboration, and adaptability. If you're ready to bring your strategic mindset to our vibrant team, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Director of Strategic Events and Field Marketing Role at Federato

What responsibilities does the Director of Strategic Events and Field Marketing at Federato have?

As the Director of Strategic Events and Field Marketing at Federato, you will lead the orchestration and execution of comprehensive marketing strategies for both physical and virtual events. Your role will involve developing bold event strategies, managing logistical facets of events, and ensuring engagement and positive experiences for attendees. You will also be tasked with establishing KPIs to measure success and collaborating with different teams to ensure consistent brand messaging.