Performance Analyst

As a Performance Analyst at FERMÀT, you are responsible for analyzing funnel metrics, recommending data-driven optimizations, and executing experiments to boost conversion rates across various campaigns. This includes understanding and examining e-commerce websites' statistics to provide insights on media, content, UX flows, and more. Your role also involves staying updated on industry trends and maintaining a knowledge base of e-commerce best practices, ensuring you can summarize performance optimization efforts for different stakeholders effectively.

To qualify for the Performance Analyst position at FERMÀT, you should have 2-3 years of experience in e-commerce or conversion rate optimization (CRO). Familiarity with funnel optimization and best practices in UX is essential. Proficiency in data query languages like SQL, alongside experience with media buying and tools such as Facebook Ad Manager, is also required. Strong communication skills and project management abilities are crucial to keep processes running smoothly.

The Performance Analyst plays a critical role in FERMÀT’s mission of transforming eCommerce through data-driven insights. By analyzing funnel metrics and recommending optimizations, your contributions directly enhance the marketing efficiency of direct-to-consumer brands. Through running experiments and making informed recommendations, you'll optimize conversion rates which is key to helping FERMÀT remain a leader in the consumer journey optimization space.

In the Performance Analyst role at FERMÀT, you will utilize various tools to optimize eCommerce performance. Familiarity with Facebook Ad Manager, Posthog, and Data Visualization Tools will be beneficial in analyzing campaign performance and presenting data. Additionally, using data query languages like SQL will enable you to interpret complex datasets effectively, ensuring you can derive actionable insights for our marketing strategies.

As a Performance Analyst at FERMÀT, you can expect a competitive salary paired with an equity package. We provide comprehensive health, dental, and vision insurance for you and your dependents, alongside a 401(k) plan with matching contributions. Enjoy generous parental leave, an unlimited PTO policy, a work-from-home stipend, and a monthly wellness stipend to ensure you maintain a healthy work-life balance.

When answering this question, share specific projects or experiences where you successfully implemented digital marketing strategies within an eCommerce context. Highlight your role in optimizing conversions and any measurable impact you achieved, backed by metrics where possible.

Explain your systematic approach to funnel optimization by discussing how you analyze each stage of the funnel. Describe the key performance indicators (KPIs) you focus on and methods you use to identify areas for improvement, such as A/B testing or customer feedback.

Detail a specific instance where your analysis of data led to actionable insights. Explain how you gathered and interpreted the data, what changes were recommended, and the subsequent results that benefited the organization.

Talk about your experience with various data analysis tools and why you prefer certain ones. Mention tools that you have used effectively, like SQL for querying databases or data visualization tools to interpret data more intuitively.

Mention your methods for staying informed about eCommerce trends, such as following industry leaders, subscribing to relevant publications, attending webinars, or participating in online courses. Explain how this knowledge applies to your role at FERMÀT.

Respond by outlining your experience designing and implementing marketing experiments, such as A/B tests. Provide examples of the hypotheses you tested, the outcomes, and the changes you enacted based on the results.

Discuss the criteria you would evaluate, including engagement metrics, conversion rates, and ROI. Share how you would use specific data points to make informed decisions about optimizing that channel's performance.

Share a range of strategies you would consider, drawing from best practices in eCommerce and CRO. Highlight approaches such as personalization, streamlined user experience, targeted messaging, and social proof.

Explain your prioritization process and how you manage your time effectively. Discuss specific tools or methodologies you use to keep tasks on track, ensuring you deliver high-quality results even under tight deadlines.

Share your insights on emerging trends in eCommerce, such as AI-driven personalization or the increasing importance of mobile optimization. Discuss how FERMÀT can leverage these trends for better performance and customer engagement.