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Integrated Marketing Specialist

Who we are:

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.


Why is this role important to Field Nation? 

The Integrated Marketing Specialist supports the execution of multi-channel marketing campaigns and events, including trade shows, webinars, and other marketing initiatives. This role works closely with the Senior Integrated Marketing Manager to ensure seamless integration of campaign elements across digital, in-person, and virtual channels, aligning with broader marketing and sales objectives.


What you'll get to do:
  • Campaign Execution: Assist in the execution of integrated marketing campaigns across channels to drive demand generation and engagement, ensuring campaigns are aligned with business objectives.
  • Content & Asset Development: Collaborate with the content, design, and digital teams to develop campaign and event assets, including emails, social media content, landing pages, and event materials, maintaining brand and messaging consistency.
  • Event Coordination & Support: Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support. Ensure that events are integrated with broader campaign goals and aligned with target audiences.
  • Lead Tracking and Communication: Monitor and track lead engagement across marketing campaigns and events, ensuring data accuracy and updating lead statuses. Communicate key contact actions and engagements to Sales, Business Development, and Customer Experience teams, adhering to the lead management framework set by the Sr. Integrated Marketing Manager. Provide regular lead engagement reports to support campaign optimization and align with sales and customer success objectives.
  • Performance Tracking & Reporting: Pull and report on standard campaign and event metrics, such as attendance and engagement, and share insights with the Senior Integrated Marketing Manager.


You might be a good fit if you have:
  • 1-3 years of experience in marketing, event coordination, or a related field.
  • Familiarity with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles.
  • Strong organizational skills with experience managing multiple projects simultaneously.
  • Excellent communication skills and ability to work cross-functionally.
  • Bachelor’s degree in Marketing, Communications, Event Management, or related field.


Why we think you'll love it here:
  • Unlimited paid time off
  • Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
  • Individualized growth + development plans
  • Strong values around work/life balance
  • Community involvement opportunities
  • Competitive benefits: medical, dental, vision, paid parental leave + 401K
  • Exposure to cutting-edge technologies to solve meaningful problems


$54,000 - $64,000 a year
At Field Nation, we share the value of transparency and enable this during our recruiting process. We believe it’s important to share the compensation range to best understand the full opportunity of a role! We select our initial range based on reliable compensation survey data. Other factors we consider in setting the specific pay for an individual will generally include, among other things, experience, specialized skills, work location, and internal equity to provide competitive offers. Additionally, every role is eligible for variable pay dependent on the position. As an agile and growing organization, the business needs may change. This may result in us hiring someone with less or more experience than the job description states. If that does happen, we will communicate the updated salary range and the new role to you as a candidate. The range stated below is a starting point of the compensation conversation, we’d like to hear what your compensation expectations are too! 

Base Salary Range | Minnesota or other Zone 3 | $54,000 - $64,000

Come as you are:

At Field Nation, we believe work is about more than checking the right boxes.  If you don’t meet 100% of the requirements for this role, but still feel you’d be a good fit, we want to hear from you!  We review all applications and may even have another open position where you are the perfect fit.


Field Nation offers a flexible, highly collaborative, hybrid work environment.   We are looking for people to join our high performance culture in the states of WA, OR, AZ, UT, CO, TX, NE, KS, MN, WI, IL, IN, MI, OH, KY, VA, NC, SC, GA + FL.


Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.

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CEO of Field Nation
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Mynul Khan
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Average salary estimate

$59000 / YEARLY (est.)
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$54000K
$64000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Integrated Marketing Specialist, Field Nation

At Field Nation, we're on a mission to revolutionize the service delivery industry, and we're looking for a talented Integrated Marketing Specialist to join our dynamic team! Whether you prefer working from the comfort of your home in Minnesota or enjoy the energy of a collaborative office, this role is designed for those eager to support and execute innovative multi-channel marketing campaigns. As an Integrated Marketing Specialist, you'll work closely with our Senior Integrated Marketing Manager to ensure that every marketing element—from digital ads to in-person events—seamlessly aligns with our business goals. Your creativity will shine as you assist in developing compelling content and promotional materials that speak directly to our audience. We believe that great events lead to great connections, so you'll play a pivotal role in the planning and execution of engaging trade shows and webinars. Your organizational skills will help coordinate logistics and ensure that every detail is perfect. Plus, you'll utilize your analytical mindset to track campaign performance and report on vital metrics, helping us continually optimize our strategy. With a competitive salary range of $54,000 to $64,000 and unlimited paid time off, we prioritize work-life balance and personal development. If you're ready to join a passionate team that values transparency and creativity, we invite you to explore this fantastic opportunity at Field Nation!

Frequently Asked Questions (FAQs) for Integrated Marketing Specialist Role at Field Nation
What does an Integrated Marketing Specialist do at Field Nation?

An Integrated Marketing Specialist at Field Nation is responsible for executing multi-channel marketing campaigns that drive demand generation and engagement. This role involves collaborating with different teams to develop campaign assets, coordinating events, and tracking lead engagement to support sales and marketing objectives.

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What qualifications do I need for the Integrated Marketing Specialist position at Field Nation?

To qualify for the Integrated Marketing Specialist role at Field Nation, you should have 1-3 years of experience in marketing, event coordination, or a related field. A Bachelor’s degree in Marketing, Communications, Event Management, or a similar discipline is preferred, along with familiarity with marketing tools.

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What is the work environment like for an Integrated Marketing Specialist at Field Nation?

Field Nation offers a flexible, collaborative hybrid work environment, allowing Integrated Marketing Specialists to thrive in either a remote setting or at one of our offices in several states. We value a high-performance culture that supports individual growth.

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What skills are essential for the Integrated Marketing Specialist role at Field Nation?

Essential skills for the Integrated Marketing Specialist at Field Nation include strong organizational abilities, excellent communication, and the capacity to manage multiple projects simultaneously. Familiarity with marketing tools and a basic understanding of digital marketing principles are also beneficial.

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How does lead tracking work for the Integrated Marketing Specialist at Field Nation?

In the Integrated Marketing Specialist role at Field Nation, you'll monitor and track lead engagement across various campaigns and events. This includes ensuring data accuracy and providing regular reports to support campaign optimization and align efforts with sales and customer success objectives.

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What opportunities for growth exist for an Integrated Marketing Specialist at Field Nation?

At Field Nation, we offer individualized growth and development plans for Integrated Marketing Specialists. Our culture encourages professional advancement through exposure to cutting-edge technologies and involvement in diverse projects that enhance skills and experience.

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What benefits can I expect as an Integrated Marketing Specialist at Field Nation?

As an Integrated Marketing Specialist at Field Nation, you can expect competitive benefits, including medical, dental, vision coverage, unlimited paid time off, an annual vacation bonus, and paid parental leave. We also emphasize work-life balance and community involvement.

Join Rise to see the full answer
Common Interview Questions for Integrated Marketing Specialist
Can you describe your experience with integrated marketing campaigns?

When answering this question, highlight specific campaigns you've worked on, detailing your role and contributions. Discuss the collaboration with different teams and how your efforts contributed to the campaign’s success.

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How do you prioritize tasks in a fast-paced marketing environment?

Explain your approach to prioritization, such as using project management tools or techniques like the Eisenhower Matrix. Share examples of how you've managed multiple projects and met deadlines effectively.

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What marketing tools are you familiar with and how have you used them?

Mention specific marketing tools you've worked with, such as CRM software or email marketing platforms. Provide examples of how you utilized these tools to enhance campaign effectiveness and improve lead tracking.

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How do you measure the success of a marketing campaign?

Discuss various metrics you consider important, such as engagement rates, conversion rates, and ROI. Provide examples of how you've reported on campaign performance and implemented changes based on insights.

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Describe a successful event you've coordinated.

Give details about the event, your planning role, and specific challenges you overcame. Emphasize how you aligned the event's goals with broader marketing objectives and the feedback you received.

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Can you share a time when you had to work cross-functionally?

Provide an example of a project where collaboration with other teams was essential. Explain your role, the outcome, and how you ensured clear communication among all parties involved.

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What strategies do you use to create engaging content?

Talk about the processes you follow to understand the target audience and tailor content accordingly. Mention any tools or research methods you use to brainstorm and develop compelling content.

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How do you stay updated on marketing trends?

Share your methods for keeping informed, such as following industry blogs, attending webinars, or networking with other professionals. Explain how this knowledge helps you adapt your strategies.

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What role do you believe social media plays in integrated marketing?

Discuss the importance of social media in driving engagement and its integration with other marketing channels. Provide examples of social media strategies that had a positive impact in your previous experiences.

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How would you handle negative feedback from a marketing campaign?

Explain your approach to assessing the feedback objectively, analyzing the campaign results, and making necessary adjustments. Provide examples of how you addressed criticism constructively and turned it into a growth opportunity.

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We bring people together and help them accomplish great work. Field Nation is a partner to people, organizations and enterprises – ensuring successful collaborations so that teams can focus on accomplishing great things together.

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Full-time, hybrid
DATE POSTED
November 28, 2024

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