Vice President or Senior Vice President – Integrated Paid Media Lead

The Vice President or Senior Vice President - Integrated Paid Media Lead at FleishmanHillard requires a combination of strategic and hands-on skills. Candidates should have 10-15 years of paid media planning experience with at least 5 years in a management role. A strong understanding of digital advertising, including paid social, paid search, and native advertising, is essential. Additionally, strong analytical skills and project management capabilities are crucial for success in this role.

As the Vice President or Senior Vice President - Integrated Paid Media Lead at FleishmanHillard, you will oversee the strategic planning and execution of all paid media initiatives. This role involves collaborating with clients to deliver marketing and communication objectives, optimizing campaigns across various digital channels, and driving growth within the paid media practice. You’ll also act as a key point of contact for stakeholders and help foster important partnerships.

For the Vice President or Senior Vice President - Integrated Paid Media Lead role at FleishmanHillard, preferred qualifications include agency experience, particularly with clients driven by communication plans. Familiarity with the digital landscape and experience managing strategic paid campaigns on platforms like Facebook and Google is also important. Strong presentation skills and the ability to analyze complex data are additional key traits for successful candidates.

FleishmanHillard is committed to creating an inclusive workplace where diverse perspectives are valued. The company believes that diversity fuels innovation and creativity, empowering individuals to thrive. Their initiatives are focused on fostering a sense of belonging for all employees, ensuring equitable opportunities, and encouraging a culture of openness that celebrates differences.

At FleishmanHillard, you can expect a hybrid work environment that balances remote work with in-office collaboration. The company recognizes the importance of flexibility while also valuing the camaraderie that comes from in-person interactions. This setup encourages team engagement while supporting personal work-life balance.

The anticipated salary range for the Vice President - Integrated Paid Media Lead position at FleishmanHillard is $77,000.00 to $175,000.00, while the Senior Vice President role can range from $110,000.00 to $231,000.00. The final salary may be influenced by relevant experience, skills, and qualifications.

FleishmanHillard provides a comprehensive benefits package that includes medical, dental, and vision coverage, along with a 401(k) matching program and generous paid time off. The company prioritizes the well-being and development of its team, ensuring employees have access to resources that support both personal and professional growth.

A successful integrated paid media campaign is one that achieves defined marketing and communication objectives, utilizes data to drive decisions, and engages target audiences effectively across multiple channels. In your response, emphasize your experience with audience-first planning and your ability to leverage analytics for campaign optimization.

When discussing a challenging campaign, be specific about the goals, the obstacles you faced, and how you overcame them. Focus on how your strategic planning and team leadership contributed to the campaign's success and the lessons learned that you would apply in future initiatives.

Staying informed about the latest trends in digital media involves continuous learning through industry publications, webinars, and networking with other professionals. Highlight specific resources you follow, such as blogs or thought leaders, and mention how you apply this knowledge to enhance your strategies.

Discuss your proficiency in using analytics tools to track campaign performance, interpret data, and provide actionable insights. Mention how you’ve created reports or dashboards to communicate results to clients and internal teams in a clear and effective manner.

Effective collaboration requires clear communication and understanding of each team’s role. Discuss your experience in facilitating meetings, setting expectations, and ensuring that everyone is aligned with the campaign objectives. Highlight specific tools or practices you use to keep cross-functional teams coordinated.

Explain your method for audience segmentation and targeting, such as using demographic data, past performance analysis, and customer insights. Emphasize the importance of an audience-first approach in driving engagement and achieving campaign goals.

Provide a specific example where you had to pivot based on data analysis or client feedback. Discuss the reasoning behind the changes you made and how they ultimately improved the campaign's performance.

Share your knowledge of programmatic advertising, including platforms you’ve used and how you’ve integrated it into broader media strategies. Highlight how you approach optimizing programmatic campaigns for efficiency and effectiveness.

Discuss the key indicators you consider when measuring ROI, such as engagement rates, conversions, and overall revenue generated. Explain how you use these metrics to present value to clients and make strategic decisions.

Describe your approach to multi-channel media planning, emphasizing your analytical process for balancing different channel strategies based on client objectives and audience behavior. Mention any tools or frameworks you utilize during planning.