Senior Lifecycle Marketing Manager

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Lifecycle Marketing Manager Role

We’re seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers. You’ll work in close collaboration with a cross-functional team of marketers, product managers and engineers,  and have direct accountability for key measures of customer success and growth, such as time-to-first-value, product adoption and attach rates, and retention. This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth. Reporting to the Director of Product Marketing, you’ll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth. 

Key Responsibilities

• Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
• Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
• Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
• Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
• Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
• Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
• Collaborate Cross-Functionally: Work closely with product, engineering, rev-ops and customer success teams to align lifecycle initiatives with company goals and customer needs, and create a best-in-class customer experience.
• Be a Customer Champion: Advocate for customer feedback and insights, ensuring Float’s lifecycle strategies address real customer pain points and goals.

• You've got the experience. You bring 5+  years in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
• You have a data-driven mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure, report, and optimize campaigns based on performance.
• You’re a full-stack marketer: You are comfortable creating multi-channel campaigns, with proficiency in email marketing, in-app messaging, and webinar/event-driven engagement.
• You’ve got technical chops: You’re intimately familiar with marketing automation platforms and customer journey tools (HubSpot, AppCues Intercom, etc.). You’ll be comfortable working with data and analytics platforms (e.g., Metabase, Looker) to inform decisions.
• Strategic and Tactical: You demonstrate the ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns.
• Customer-Centric Approach: You have a passion for understanding the needs and experiences of real customers and designing programs that deliver real value.
• You have a track record of cross-functional partnership: You excel in working with teams across different domains to ensure a cohesive and integrated approach to customer experience. You work fluidly with stakeholders at all levels, from individual contributors to senior executives.
• You’re an owner: You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact.

This role won’t be a fit if:

• You prefer a highly structured work environment
• You are not super detail-oriented
• You are not comfortable working collaboratively and cross-functionally
• You are not comfortable with ambiguity and changing priorities
• You are uncomfortable with receiving and giving direct feedback
• You are uncomfortable with change
• You aren’t resilient
• You have an ego
• You aren’t extremely passionate about helping Float build the best business finance platform for Canadian companies and teams

Don’t meet every single requirement?  If you’re excited about this role, and you strongly align with our values but your past experience doesn’t align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.

...and Perks of working at Float:

• Competitive compensation & total rewards
• Flexible work hours and time off‍ when you need to recharge
• Small team = lots of autonomy to make an impact
• Opportunity to work with and learn from a world-class team
• A personal Float card with a quarterly stipend to spend on what matters most to you
• A dog-friendly office
• Being able to say you helped build Canada's best modern financial institution