Director of eCommerce Product & CRO

The Director of eCommerce Product & CRO at Freebird is responsible for leading the optimization of the website's performance through data-driven approaches and funnel optimization. This role includes developing a roadmap for conversion rate optimization, managing website operations on Shopify, and establishing a skilled eCommerce team. You'll also oversee international expansion strategies, ensuring a seamless user experience for diverse audiences, thus driving engagement and sales.

To be a strong candidate for the Director of eCommerce Product & CRO position at Freebird, you should have extensive experience managing direct-to-consumer eCommerce websites, particularly in subscription-based models. Your background should include proven success in conversion rate optimization, familiarity with Shopify and its ecosystem, and a solid understanding of UX design principles. Leadership qualities and the ability to mentor a high-performing team are also essential.

Freebird is committed to optimizing the online shopping experience for international audiences. The Director of eCommerce Product & CRO will play a key role in developing semi-localized experiences to enhance performance and usability in different markets. By implementing multi-region strategies, the aim is to ensure that customers worldwide receive tailored experiences that resonate with their unique preferences and needs.

Joining Freebird as the Director of eCommerce Product & CRO opens doors for substantial career growth. You’ll lead pivotal initiatives that shape the eCommerce strategy, directly impacting the company's success. As the brand scales globally, this role allows for significant professional development opportunities, whether by expanding your expertise in CRO or potentially moving into higher-level leadership roles within the company.

As a Director of eCommerce Product & CRO at Freebird, you would enjoy a range of comprehensive benefits, including fully remote work flexibility, competitive salary and bonuses, premium medical benefits, and a 401(k) with company match. The company offers unlimited paid time off to help you maintain a healthy work-life balance and fosters an environment where your contributions have a significant impact on the organization's future.

In my previous roles, I implemented A/B testing to analyze which elements of the site resonated most with users. This included testing various landing page designs and calls to action. I also focused on funnel optimization by actively collaborating with the marketing team to ensure our campaigns aligned with website performance, ultimately implementing changes based on user behavior analytics.

I have utilized tools like Google Analytics and Hotjar to monitor user behavior on eCommerce sites. By tracking KPIs such as conversion rates and average order value, I identified key areas for optimization. These analytics informed data-driven decisions that led to targeted enhancements to the user experience and ultimately resulted in measurable growth in sales.

I believe in fostering an open and innovative environment where team members feel empowered to share ideas. I would establish regular brainstorming sessions to explore new optimization strategies. Utilizing performance data, I’d guide the team in prioritizing projects that directly impact conversion rates while providing continuous mentorship and professional development opportunities.

One of my most successful experiments involved a complete redesign of the checkout process, reducing the steps from four to two. By simplifying the process, we saw a 25% increase in completed transactions over three months. This taught me valuable lessons about the importance of streamlining user experiences, especially during critical conversion moments.

I prioritize CRO projects by aligning them with the overall business goals and marketing campaigns. This involves collaborating with the marketing team to understand upcoming initiatives and product launches. I create a roadmap that reflects both the urgency and potential impact of projects, ensuring that our optimization efforts contribute significantly to driving traffic and conversion during peak periods.

Best practice UX design is foundational to a successful CRO strategy. I ensure that user experience principles are at the forefront of every optimization project. This involves creating intuitive navigation, responsive designs, and maintaining a cohesive brand identity. By enhancing the overall UX, users are more likely to engage with the site and convert into loyal customers.

One challenge I encountered was navigating cultural differences in consumer behavior when launching products internationally. To address this, I collaborated with local teams to gain insights into consumer preferences and tailored campaigns accordingly. We implemented localized landing pages and marketing strategies, which significantly improved engagement rates in those regions.

I implement robust tracking through tools such as Google Tag Manager to configure event tracking accurately. This allows me to monitor key metrics in real time and set up custom dashboards for deeper analysis. Ensuring that our tracking setup is continuously monitored and audited helps maintain data integrity, which is crucial for informed decision-making.

I believe in conducting regular competition analysis to identify gaps in our offerings and areas for improvement. By analyzing competitors’ website performance, product placements, and marketing campaigns, we can benchmark our performance against industry standards and adjust our strategies accordingly to stay ahead in the market.

Effective communication with stakeholders is vital. I adopt a proactive approach by scheduling regular updates and reports detailing project progress, metrics, and insights. I ensure that all team members are aligned and understand how their contributions impact our objectives, promoting an environment where collaboration and transparency are key.