Marketing & Partner Operations Lead, USA, Remote

The Marketing & Partner Operations Lead at Fundraise Up is responsible for optimizing partner workflows, managing integrations across platforms like Salesforce and HubSpot, and enhancing attribution models. This role involves automating partner referrals and ensuring accurate revenue tracking from marketing initiatives. Furthermore, you'll be key in developing personalized ABM workflows and managing the performance tracking of various campaigns.

Candidates for the Marketing & Partner Operations Lead position at Fundraise Up should possess at least 5 years of experience in Partnership Operations, Marketing Operations, or Revenue Operations. A strong focus on attribution modeling and automation is essential, along with technical expertise in tools like Workato, UTM tracking, and HubSpot configurations. Experience in the nonprofit sector, as well as proficiency in account mapping through Crossbeam, will be highly regarded.

The Marketing & Partner Operations Lead at Fundraise Up will work extensively with PartnerStack, Salesforce, HubSpot, Workato, and Chili Piper. You’ll also manage CrossBeam for collaboration with partners. A strong understanding of these tools is vital, particularly for automating workflows and ensuring data accuracy across systems.

By optimizing partner workflows and enhancing attribution models, the Marketing & Partner Operations Lead plays a crucial role in maximizing revenue impact for Fundraise Up. Your strategies will help streamline the sales process, improve marketing-to-sales data syncs, and ensure precise tracking of marketing initiatives that ultimately support the growth and efficiency of our platform's operations.

The Marketing & Partner Operations Lead at Fundraise Up enjoys a competitive compensation package, including a base salary of $115,000 with OTE up to $140,000. Benefits also include generous vacation policies, a robust 401(k) plan with company matching, comprehensive health insurance, and remote work flexibility. This role offers a unique opportunity to impact meaningful change while enjoying a supportive work environment.

When discussing your experience with partner workflow optimization, highlight specific tools you've used, like Salesforce and HubSpot, and give examples of successful projects that led to increased efficiency.

In answering this question, focus on the techniques you're familiar with and describe how you've implemented multi-touch attribution or UTM tracking in previous roles. Share successful outcomes that resulted from your strategies.

Explain the processes you've followed to integrate marketing tools like HubSpot with sales platforms like Salesforce. Emphasize your familiarity with automation tools like Workato to create seamless workflows.

Discuss your methodology for managing partner referrals and tracking performance. Include how you utilize attribution models and the importance of data accuracy in Salesforce and HubSpot integrations.

Provide a specific instance where you optimized a campaign’s tracking process. Discuss the changes you made and the impact on lead attribution or marketing performance.

When developing automated lead distribution workflows, consider factors like lead scoring, territory assignment, and previous interactions. Share an example of how automation improved your lead handling.

Discuss the importance of account segmentation, personalized messaging, and how data can drive strategies. Share previous success stories where these components were pivotal.

Describe your systematic approach to problem-solving. Mention collaborating with team members to identify the root cause, testing potential solutions, and documenting every step to enhance future operations.

When discussing your experience with Chili Piper, state how the tool facilitates meeting scheduling and lead distribution. Provide an example of the efficiencies gained in a previous role.

Talk about your commitment to continuous learning through industry publications, webinars, or networking. Highlight how staying informed has positively influenced your work.