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Senior Product Manager – Data & Analytics Platform

Who We Are

Since 2007, Geoforce has been an industry leader in GPS tracking, providing reliable solutions for over 250,000 assets across 90+ countries. Our comprehensive platform combines rugged GPS devices with advanced software, supported by global satellite and cellular networks. From vehicles to heavy equipment, we deliver the visibility and control businesses need to optimize operations. Trusted by industry leaders like Southwest Airlines, DHL, and SLB (Schlumberger), Geoforce is the go-to partner for smarter asset management. Learn more at www.geoforce.com

As a rapidly growing company committed to technology innovation and delivering high value services to its clients, Geoforce is constantly looking for high integrity, well-rounded professionals who thrive on challenges, are fascinated by technology, exhibit passion and pride, and don't mind rolling up their sleeves to get a job done. 

What We Need 

We’re looking for a hands-on Product Manager to lead the development of our data and analytics platform, responsible for delivering actionable insights and reporting tools that empower our users to make data-driven decisions. As a key member of the platform analytics team, you will collaborate with multiple development teams to design, prioritize, and deliver powerful data features for vehicle tracking, asset management, and beyond. 

 

In this role, you’ll be deeply involved in both the strategic and tactical aspects of product development. You will own the product vision and roadmap while also stepping into the Product Owner role—making backlog priority calls, defining release criteria, and ensuring that new software initiatives stay on track. Your technical expertise, combined with strong communication skills, will be key in driving alignment across teams and keeping initiatives moving forward. 

 Job Duties 

  • Data & Analytics Ownership: Own the data and analytics components of the product, ensuring users have access to actionable insights, customizable reports, and key metrics. Work hands-on with data tools (e.g., Power BI, Looker, Databricks, Snowflake) to ensure seamless integration and usability alongside the engineering team as needed. 

  • Product Development & Strategy: Define and prioritize product features for asset tracking and management, ensuring alignment with customer needs and business goals. Collaborate with Engineering and UX to deliver user-centered solutions. 

  • Cross-Functional Collaboration: Lead collaboration across Engineering, UX, Marketing, Sales, and Customer Success to deliver high-quality, data-driven products and meet business objectives. 

  • User Centricity: Understand customer pain points and advocate for features that drive value and adoption. 

  • Metrics & Data-Driven Decision Making: Track and analyze key metrics (e.g., engagement, churn, conversion) to guide product iterations and inform decisions. 

  • Roadmap & Product Lifecycle: Own and manage the product roadmap, prioritizing initiatives based on customer feedback, market trends, and business goals. 

  • Product Launch & Adoption: Work with Marketing and Customer Success to drive adoption, enhance product messaging, and ensure successful launches. 

  • Market Research & Competitive Analysis: Stay updated on industry trends and conduct competitive analysis to inform product evolution and differentiation. 

  • Documentation & Requirements: Document Product requirements and specifications, ensuring clear communication of the product vision to stakeholders and customers. 

Knowledge and Skills 

  • Own and Execute Data Strategy: Lead the development of the product’s data strategy, ensuring analytics features align with customer needs and enable data-driven decisions. 

  • Data-Driven Product Development: Leverage analytics tools (e.g., Power BI, Looker) to build reports, dashboards, and insights that enable customers to make data-driven decisions. 

  • Customer-Centric Product Development: Understand customer pain points and ensure analytics and reporting features meet their needs, delivering clear value and driving adoption. 

  • Resourceful and Action-Oriented: Proactively address challenges with urgency, balancing immediate needs with long-term goals. 

  • Strategic and Tactical Thinking: Develop high-level strategies while diving into technical details to guide execution and ensure alignment across teams. 

  • Effective Communication: Clearly articulate product vision and technical concepts to both internal and external stakeholders. 

  • Roadmap & Product Lifecycle Management: Manage the product roadmap, prioritize analytics features that deliver actionable insights and meet customer goals. 

  • Cross-Functional Collaboration: Collaborate with engineering, UX, sales, and marketing teams to build and deliver data-driven features that enhance the product. 

  • Market Trends & Competitive Analysis: Stay updated on industry trends and competitive offerings to inform product differentiation and continuous improvement. 

Education and Work Experience 

  • Minimum 5 years of experience as an enterprise software Product Manager, specifically in software-as-a-service. 

  • Hands-on experience with data analytics platforms (e.g., Power BI, Looker, or similar tools) 

  • BA/BS degree in Computer Science or Business preferred. 

  • Experience in rapidly growing technology-focused companies or startups is highly desired. 

  • Strong understanding of connected vehicle technologies, telematics, and IoT applications is a plus. 

  • Previous AI/ML Product experience is a plus. 

  • Previous roles in startups or rapidly growing tech environments are advantageous. 

 

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior Product Manager – Data & Analytics Platform , Geoforce

Geoforce is on the lookout for an ambitious Senior Product Manager – Data & Analytics Platform to join our dynamic team in Plano. With over 250,000 assets tracked in 90+ countries, we're revolutionizing GPS tracking solutions to help businesses optimize their operations effectively. In this exciting role, you will be the driving force behind our data and analytics platform, responsible for delivering powerful insights and reporting tools that enable our users to make informed decisions. Your hands-on experience will be invaluable as you connect with multiple development teams to design, prioritize, and roll out cutting-edge data features for vehicle tracking and asset management. As a Senior Product Manager, you'll be engaging in both strategic planning and day-to-day tactical execution, owning the product vision and enhancing our roadmap while staying versatile enough to step into the Product Owner's shoes as needed. It’s a perfect opportunity for those who love diving into technical details while effectively communicating across various teams. If you have a knack for customer-centric product development and want to ensure our users benefit from actionable insights through tools like Power BI, Looker, or Databricks, then you might just be the perfect fit for Geoforce!

Frequently Asked Questions (FAQs) for Senior Product Manager – Data & Analytics Platform Role at Geoforce
What are the primary responsibilities of a Senior Product Manager – Data & Analytics Platform at Geoforce?

As a Senior Product Manager – Data & Analytics Platform at Geoforce, your main responsibilities include overseeing the data and analytics components, defining and prioritizing product features for asset tracking and management, and collaborating cross-functionally to deliver high-quality, data-driven products. You will also manage the product roadmap based on customer feedback and market trends.

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What skills are required for a Senior Product Manager – Data & Analytics Platform at Geoforce?

Candidates for the Senior Product Manager – Data & Analytics Platform position at Geoforce should possess strong communication skills, a deep understanding of data analytics tools like Power BI and Looker, and the ability to lead cross-functional teams. Experience in product lifecycle management and a strategic mindset are also essential.

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How does the Senior Product Manager – Data & Analytics Platform role contribute to Geoforce’s mission?

The Senior Product Manager – Data & Analytics Platform plays a critical role in Geoforce's mission by driving the development of analytics tools that empower users to make data-driven decisions and optimize asset management. This ensures that customers gain insights and value from our innovative GPS tracking solutions.

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What kind of experience is preferred for the Senior Product Manager – Data & Analytics Platform position at Geoforce?

Geoforce prefers candidates with a minimum of 5 years of experience as an enterprise software Product Manager, particularly in the software-as-a-service space. Additionally, hands-on experience with data analytics platforms and experience in technology-focused companies or startups would be highly advantageous.

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What can I expect from the interview process for a Senior Product Manager – Data & Analytics Platform at Geoforce?

During the interview process for the Senior Product Manager – Data & Analytics Platform role at Geoforce, you can expect discussions around your experience in product management, your understanding of data analytics tools, and your approach to cross-functional collaboration. Expect to showcase your strategic thinking and how you've overcome challenges in previous roles.

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Common Interview Questions for Senior Product Manager – Data & Analytics Platform
How do you prioritize features as a Senior Product Manager – Data & Analytics Platform?

When prioritizing features, I evaluate based on user feedback, business goals, and market trends. I believe in a data-driven approach, utilizing analytics to guide my decisions, ensuring that my team is aligned on priorities and that we are responding to the most pressing customer needs.

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Can you explain your experience with data analytics tools relevant to this role?

I have hands-on experience with various data analytics tools, including Power BI and Looker. I've developed dashboards and reports that provide actionable insights to end-users, which has involved close collaboration with engineering teams to ensure smooth integration and functionality.

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Describe a time when you had to manage conflicting priorities in product development.

In one instance, I had to balance urgent customer requests against planned feature releases. I communicated openly with stakeholders, gathered data to assess user impacts, and made informed decisions to adjust our roadmap, keeping both customer satisfaction and project timelines in mind.

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How do you ensure that the product you develop remains user-centric?

I focus on continuous user engagement, conducting regular feedback sessions and user testing. This allows me to gain insights into customer pain points and make informed adjustments in our product development, ensuring that every feature aligns with user needs.

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What strategies do you use for effective cross-functional collaboration?

I establish clear communication channels and regular check-ins with cross-functional teams, fostering an atmosphere of collaboration and transparency. I also utilize tools like JIRA or Trello to track progress and ensure everyone stays informed about timelines and expectations.

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How do you handle scope changes during the product development process?

I assess the impact of scope changes in terms of timelines, resources, and overall project goals. I then collaborate with my team to communicate necessary adjustments and re-align priorities, ensuring that any changes still contribute positively to our strategic objectives.

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What metrics do you focus on to evaluate the product’s success?

I typically focus on engagement metrics, such as user retention, feature adoption rates, and conversion metrics to gauge product success. By analyzing these metrics, I can drive continuous improvements and make data-informed decisions for future iterations.

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Why do you think product launches are crucial in the product management cycle?

Product launches create opportunities for engagement and feedback, helping to validate development efforts. They are crucial for building excitement amongst users, and with effective marketing and customer success strategies, we can maximize adoption and ensure that customers see immediate value.

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What role do you play in market research and competitive analysis?

I actively lead market research efforts to stay on top of industry trends and identify competitive offerings. This informs our product roadmap, helps us differentiate our solutions, and keeps us aligned with evolving customer expectations.

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Describe your approach to developing a product roadmap.

Developing the product roadmap involves gathering input from customers, assessing market needs, and aligning with our business strategy. I prioritize initiatives based on impact and feasibility, ensuring that the roadmap remains adaptable to changes in market dynamics or customer feedback.

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To make field operations less chaotic by building the worlds largest network of connected assets.

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Full-time, on-site
DATE POSTED
January 4, 2025

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