Founding Growth Marketer

As the Founding Growth Marketer at GPTZero, you will be responsible for developing and executing a growth strategy that leverages our incredible user momentum. This includes optimizing various paid marketing channels such as paid search, display ads, influencer campaigns, and more. You'll collaborate closely with our product marketing, engineering, and design teams to ensure your strategies are aligned with overall business goals, driving both user acquisition and retention.

To apply for the Founding Growth Marketer role at GPTZero, you should have 3-4+ years of growth marketing or growth hacking experience, ideally at early-stage or scaling startups. Proficiency in areas like paid search, paid social, display advertising, and influencer marketing is crucial. Familiarity with data analytics tools, such as Google Analytics, Amplitude, or SQL is also valuable, as is experience with CRM systems like Hubspot or email marketing tools.

Key skills for the Founding Growth Marketer at GPTZero include a strong sense of ownership—driving business outcomes and wanting to grow metrics—and creativity in brainstorming new growth ideas. You should be data-driven, able to leverage analytics to inform decisions, and possess excellent communication skills for collaborating across different teams within the company. A fast-paced, iterative approach to growth is essential, so a willingness to pivot when necessary and scale successful initiatives is a must.

The work culture at GPTZero is vibrant, dynamic, and collaborative. As a Founding Growth Marketer, you're encouraged to take ownership of your projects and experiment with innovative ideas. With a hybrid work environment based in New York City, you'll have the flexibility to work in the office and remotely. Additionally, you’ll benefit from a supportive network of experienced advisors and team members, ensuring a stimulating and growth-oriented experience.

The benefits for the Founding Growth Marketer at GPTZero include competitive salary compensation, equity for a founding team member, flexible PTO, and comprehensive healthcare and dental coverage. You’ll have opportunities for professional development through learning stipends and mentorship, plus quarterly team retreats that foster collaboration and team bonding. Being part of a profitable company that is experiencing exponential growth also adds to the exciting trajectory of your career with us!

In answering this question, provide specific examples from your prior roles that demonstrate your expertise in growth marketing, especially at early-stage or scaling companies. Outline the strategies you implemented that led to measurable success, like increased user acquisition or engagement, and discuss how those strategies are applicable to driving growth at GPTZero.

When addressing this question, emphasize your data-driven approach to prioritization. Discuss how you analyze metrics, user behavior, and market trends to inform which initiatives to focus on first. Sharing a framework or methodology you've used, like A/B testing or agile marketing, can demonstrate your strategic mindset.

Provide detailed examples of innovative growth hacking strategies that you've employed. Whether it's a unique email marketing campaign or an unexpected partnership that drove engagement, explain your thought process behind these strategies and the results you achieved. This showcases your creativity and problem-solving skills.

Discuss the key performance indicators (KPIs) you track, such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), or churn rate. Explain how you use these metrics to assess the effectiveness of campaigns and iterate on strategies, turning insights into actionable adjustments that propel growth.

Collaboration is crucial in growth marketing, especially in a startup environment. Highlight how you work cross-functionally with product teams, design, and engineering to align marketing strategies with product development. Share examples of how strong collaboration led to successful campaigns or initiatives in your previous positions.

Show your enthusiasm for continuous learning by sharing the resources you utilize, such as industry blogs, webinars, and networking with fellow marketers. Mention any recent trends in growth marketing you’re excited about and how you plan to incorporate them into your strategy at GPTZero.

This question tests your resilience and adaptability. Provide a scenario where a campaign didn’t meet expectations, elaborating on your analysis of what went wrong. Discuss what modifications you made afterwards and the lessons learned to improve future initiatives, showcasing your ability to pivot and learn from experience.

You'll want to explain your understanding of how SEO and SEM complement each other in a growth strategy. Discuss how organic search traffic can enhance paid marketing and vice versa, emphasizing your approach to integrating both tactics for maximum effectiveness in driving user acquisition and overall growth.

Outline your process for creating a brand awareness campaign from initial research to execution. Mention the importance of understanding the target audience, choosing the right channels, and crafting compelling messaging. Be specific about how you'd leverage both traditional and digital marketing tactics to ensure the campaign’s success and enhance GPTZero's visibility.

Here, describe your experience with influencer marketing and the importance of selecting the right partners for campaigns. Discuss strategies for outreach, building relationships, and ensuring alignment with brand values to create authentic and engaging campaigns that resonate with audiences.