Founding Growth Marketer

Who are we?

GPTZero’s mission is to restore information quality and transparency on the internet.

Our team comes from high-performing engineering cultures, including Uber, Meta, Microsoft, Affirm, and leading AI research labs, including Princeton, Caltech, Vector, and MILA. We are working on novel models and pushing cutting-edge research to production, including AI detection, AI hallucination detection, retrieval augmented generation, and writing stylometry to over 3 million active users, and enterprise clients including Fortune 1000 and Unicorn AI companies. 

We are backed by some of the best in the valley, including Uncork, Neo, Altman Capital, and in journalism, including Mark Thompson (CEO of NYT, BBC, CNN) and Tom Glocer (CEO of Reuters) who defined a generation of quality digital information.

About this role

GPTZero’s AI detection platform has had explosive organic growth to more than 4 million users in the past 2 years through product-led growth, word-of-mouth, SEO and key partnerships. As our first and founding growth marketer, you will be responsible for leveraging this momentum to develop the strategy AND lead the execution of optimizing paid growth levers. This includes paid search, display ads, affiliate and influencer campaigns, to innovative “growth hacking” strategies you will have ideally learned from experience at other early stage or scaling startups.

We are looking for someone who brings a data-driven and analytical mindset to growth, along with a strong sense of ownership, eye for creativity, and hunger for lean, efficient strategies and effective budgets. You have a bias for action and want to try new ideas and measure their impact quickly.

You will report directly to our CEO, and partner with our product marketing, engineering, and design teams for campaigns, strategies, and growth initiatives.

Logistics

This is a full-time position with competitive salary, benefits, and equity.

We work hybrid, three times a week, in our New York, Union Square office. Flexible for a remote start, and relocation.

Requirements

• 3-4+ years growth marketing or growth hacking experience

  • Experience at early stage/scaling startups preferred

• Expertise in Paid Search, Paid Social, Display, Retargeting, Influencer marketing, Affiliate marketing.

• Knowledgeable in the relationship between SEO and SEM, activation and lifecycle marketing

• Data analytics familiarity: Amplitude, A/B tests, Databricks, Excel, Google Analytics or similar web analytics

  • SQL familiarity is a bonus, but not required.

• CRM familiarity: Hubspot, or email marketing tools (Mailchimp, Iterable, Sendgrid, etc.)

Skills

• High ownership mindset: You care about business outcomes. You want to own a number and make it grow.

• Hackiness and eye for creativity. You’re constantly thinking of new ideas and you’ll do whatever it takes to get your projects over the finish line.

• Data brained: You want data to inform your choices, and will seek that data to uncover insights, e.g. in SQL and Excel or data analytics platforms. You think infrastructurally.

• Velocity and direction. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them.

• Excellent communication skills. You communicate your ideas clearly and concisely, adapting your style to your audience and objectives when working with executives, marketing teammates, product engineers, or designers.

Benefits

• Flexible PTO

• Healthcare and dental coverage

• Quarterly team retreats and offsites

• Learning stipend, mentorship, and time with world-class advisors, including:

  • Tom Glocer (former CEO of Reuters, who recently reviewed the beta and is advising our product and ML team on launching hallucination detection)

  • Russ Heddleston (CEO Docsend, one of our favorite GTM advisor who recently dropped into all-hands to share additional strategies for growing our self-serve GTM motion)

  • Ruslan Salakhutdinov (former director of AI at Apple, who meets monthly with our team to advise on our ML and research goals)

• Competitive salary compensation

• Competitive equity for a founding team member

  • We are a cash-flow positive/profitable company experiencing exponential growth in multiple industries. We are open to sharing our growth metrics with applicants.