Digital & Ecommerce Marketing Manager

The Digital & Ecommerce Marketing Manager at Greenworks is responsible for developing and executing cross-channel digital strategies that promote acquisition, engagement, and revenue growth. This includes planning and optimizing campaigns across paid media and affiliates, overseeing social commerce initiatives, and building automated CRM programs to enhance customer retention. You'll also leverage analytics and MarTech tools to track performance and continuously identify new marketing opportunities.

To qualify for the Digital & Ecommerce Marketing Manager role at Greenworks, candidates should possess a Bachelor’s degree in Marketing or a related field along with 5-7 years of relevant digital marketing experience. Familiarity with Google Analytics 4, campaign performance tracking, and experience with CRM platforms like Salesforce Marketing Cloud are essential. Additionally, experience with user-generated content and influencer campaigns is preferred.

The Digital & Ecommerce Marketing Manager contributes to revenue growth at Greenworks by building and executing innovative digital campaigns that drive conversions. They utilize data analytics to measure performance, optimize strategies, and forecast results. By managing online storefronts and enhancing customer engagement through customized experiences, they significantly impact the overall sales and marketing performance.

In their role, the Digital & Ecommerce Marketing Manager at Greenworks will work with a range of digital marketing channels, including paid media (Google Search, Social platforms), affiliate marketing, CRM communications (email, SMS), and social eCommerce initiatives. They will also explore new digital opportunities to enhance cross-channel performance and optimize customer journeys.

Essential skills for the Digital & Ecommerce Marketing Manager role at Greenworks include strong analytical capabilities, strategic thinking, and excellent communication skills. The ability to adapt and thrive in a fast-paced environment, along with expertise in MarTech tools and experience in digital marketing strategies, is also crucial for success in this position.

In answering this question, focus on specific channels you've worked with, highlighting successful campaigns you've managed. Mention quantitative results wherever possible, such as increased conversion rates or revenue growth. This showcases your ability to drive performance.

Discuss your process for analyzing campaign performance metrics, including ROAS and CAC. Explain how you test different strategies, such as audience segmentation and creative variations, to continually enhance campaign effectiveness. Highlight tools you use to track and manage these optimizations.

Emphasize the importance of data in shaping your marketing strategies. Discuss how you leverage analytics tools to guide decisions, measure campaign effectiveness, and identify improvement opportunities. Make sure to mention any experience with specific analytics platforms, like GA4.

Describe your organizational methods, such as using project management tools or maintaining a digital campaign calendar. Explain how you align project goals with business objectives and communicate effectively with team members to ensure projects remain on track.

Share a detailed narrative of a specific campaign, outlining your strategy, objectives, and the results achieved. Be sure to highlight any innovative elements that contributed to its success and what you learned from the experience.

Discuss your approach to collaboration with different teams, emphasizing open communication and shared goals. Provide examples of cross-functional meetings and strategies you've used to support alignment and drive collective success.

Outline your experience with CRM tools and tactics. Discuss your approach to segmenting audiences, personalizing communication, and automating campaigns to nurture leads through the customer journey. Provide examples of successful campaigns you've implemented.

Explain your approach to tracking key performance indicators like engagement, conversion rates, and overall ROI from social commerce platforms. Discuss how you use this data to inform future strategies and adjustments.

Highlight your agility as a marketer by explaining how you assess market trends and consumer behavior shifts. Discuss how you've successfully pivoted campaigns in the past and the importance of staying updated with industry developments.

Express your enthusiasm for UGC and its authenticity. Discuss how UGC can enhance customer trust and drive engagement. Provide examples of how you've incorporated UGC into campaigns and the positive results that followed.