Job details

Data Analyst

A bit about us

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here.

Role : Data Analyst

Location : Remote, India

Role Characteristics:

Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes. This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organisation. A successful applicant will be passionate about technology and developing a deep understanding of human behaviour in the real world. They would also have excellent communication skills, be able to synthesise and present complex information and be a fast learner.

You Will:

Perform root cause analysis with minimum guidance to figure out reasons for sudden changes/abnormalities in metrics
Understand objective/business context of various tasks and seek clarity by collaborating with different stakeholders (like Product, Engineering
Derive insights and putting them together to build a story to solve a given problem
Suggest ways for process improvements in terms of script optimization, automating repetitive tasks
Create and automate reports and dashboards through Python to track certain metrics basis given requirements
Automate reports and dashboards through Python

Technical Skills (Must have)

4 year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields
2-4 years of experience in working with data and conducting statistical and/or numerical analysis
Ability to write SQL code
Scripting/automation using python
Hands on experience in data visualisation tool like Looker/Tableau/Quicksight
Basic to advance level understanding of statistics

Other Skills (Must have)

Be willing and able to quickly learn about new businesses, database technologies and analysis techniques
Strong oral and written communication
Understanding of patterns/trends and draw insights from those Preferred Qualifications (Nice to have)
Experience working with large datasets
Experience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3)

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

Parental leave- Maternity and Paternity
Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
In Office Daily Catered Lunch
Fully stocked snacks/beverages
Health cover for any hospitalization. Covers both nuclear family and parents
Tele-med for free doctor consultation, discounts on health checkups and medicines
Wellness/Gym Reimbursement
Pet Expense Reimbursement
Childcare Expenses and reimbursements
Employee assistance program
Employee referral program
Education reimbursement program
Skill development program
Cell phone reimbursement (Mobile Subsidy program)
Internet reimbursement
Birthday treat reimbursement
Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic
Creche reimbursement
Co-working space reimbursement
NPS employer match
Meal card for tax benefit
Special benefits on salary account

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the "Contact Us" form on our website will not be considered.

Average salary estimate

$65000 / YEARLY (est.)

min

max

$50000K

$80000K

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What You Should Know About Data Analyst, GroundTruth Careers

Are you ready to join a dynamic team as a Data Analyst at GroundTruth? We're a media platform that's transforming how advertisers measure real business outcomes through innovative technology. As a Data Analyst, you’ll be instrumental in providing analytical support to various stakeholders, including Product, Engineering, Business Development, and Ad Operations. Your role will involve digging deep into large datasets, performing root cause analysis, and identifying trends to help drive product improvements. We use cutting-edge AWS analytics infrastructure like Redshift and S3, so you won’t just be crunching numbers; you’ll be harnessing location data to tell powerful stories that resonate with consumers. This fantastic opportunity allows you to automate reporting through Python, optimize processes, and collaborate with talented colleagues to guide impactful decisions. If you’re passionate about understanding human behavior, have a knack for communication, and are eager to grow in a fast-paced startup, GroundTruth could be the perfect fit for you. With perks like flexible time off and comprehensive health coverage, we take care of our team to ensure you can focus on what you do best. Explore more about the perks of joining GroundTruth and become part of our mission to drive in-store visits and meaningful business results today!

Frequently Asked Questions (FAQs) for Data Analyst Role at GroundTruth Careers

What responsibilities does a Data Analyst have at GroundTruth?

The Data Analyst at GroundTruth is responsible for performing root cause analysis, understanding business contexts, deriving insights from data, suggesting process improvements, and automating reports and dashboards using Python. This role requires collaboration with various stakeholders to drive impactful decisions and measure success through KPIs.