Marketing Associate, Grand Central Publishing
- Support senior marketing team members in creating and executing innovative and strategic brand and title campaigns for priority projects
- Individually manage title-marketing strategies, advertising campaigns, analytics, and budgets for a host of titles per season
- Liaise with publishing, editorial, sales, publicity and the larger marketing department to implement cohesive campaigns and promotions
- Communicate marketing updates to sales, authors, agents, and other stakeholders as needed
- Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
- Contribute to the imprint social media, website, and newsletter channels as needed
- 2 or more years experience in marketing or publishing with a demonstrated ability to innovate and manage multiple projects at once
- Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization.
- Experience presenting in front of large groups including internal meetings and with outside partners
- Excellent written and verbal communication skills
- Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
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Our mission is to publish great books well. Our vision is: -To be the #1 destination for authors, agents, customers, client publishers, and employees -To be a respected publisher that values diversity, rewards success, and honors its responsibili...
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