Associate Digital Marketing Specialist - Paid Media (On-Site Position)

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

We’re looking for a detail-oriented and results-driven Associate Digital Marketing Specialist – Paid Media to join our Owner Channel Lead Conversion team. In this role, you will be a key contributor to the success of our direct-to-consumer retail initiatives by supporting the execution and optimization of paid search and paid social campaigns. You’ll collaborate closely with internal stakeholders and agency partners to help manage campaign performance, support promotional strategy, and drive measurable growth through data-driven decision-making.

Position

Associate Digital Marketing Specialist - Paid Media (On-Site Position)

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities:

• Independently manage assigned paid advertising accounts, including budget tracking, campaign performance monitoring, and reporting.

• Collaborate on the planning, development, and execution of promotional campaigns aligned with business goals.

• Analyze campaign data using advertising platforms and internal tools to provide insights and recommendations for optimization.

• Compose and refine ad copy while ensuring consistency in brand messaging across channels.

• Conduct UX and functional testing of promotions, landing pages, and URLs to ensure a seamless user experience.

• Partner with external agencies and internal teams to align marketing strategies with business objectives.

• Maintain and organize campaign assets including creative files, promotional calendars, and change logs.

• Assist in maintaining product feeds and site catalog content.

• Participate in cross-functional meetings and contribute to ongoing project planning and execution.

What You'll Bring to Our Team

Qualifications:

Required:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field or 3+ years of hands-on experience in digital marketing campaign management.

• At least 1 year of experience in digital marketing, with exposure to paid search or paid social.

• Strong analytical mindset with the ability to interpret performance data and make actionable recommendations.

• Proficiency in Microsoft Office Suite and Google Workspace, with intermediate to advanced Excel skills.

• Excellent written and verbal communication skills with a keen eye for detail.

• Self-motivated team player with the ability to thrive in both independent and collaborative work environments.

• Willingness to obtain relevant paid media platform certifications (e.g., Google Ads, Meta Ads) within the first 90 days.

Preferred:

• Certifications in Google Ads, Google Shopping, Performance Max, GA4, Microsoft Ads, and/or Meta Ads.

• Practical experience managing paid search and/or paid social campaigns across platforms.

• Familiarity with Google Analytics and eCommerce performance metrics.

• Experience creating compelling ad copy and testing variations for performance.

#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com