Copywriter & Content Coordinator Region Central Europe (m/f/d)– mandatory German speaking

As a Copywriter & Content Coordinator for Region Central Europe you contribute to added customer value, a strong brand and increased sales by securing translation, creation and proofreading of customer facing copy aligned with our tone of voice and publishing of relevant global and local content on the local social media channels.

Key responsibilities are:

• Based on global guidelines and brand tone of voice, translate, transcreate and proofread customer copy (English to German) and make necessary adjustments to secure a relevant message for customers in local markets.
• Proofread all SEO related copy ensuring that the right keywords are used in the local language and through coordination with the global SEO agency.
• Write copy for various customer touchpoints, securing clear communication, inspiration and channel fit.
• Align with Customer Service and PR in case of negative customer engagement in social media and involve relevant stakeholders to take actions accordingly.
• Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates. Turn guidelines and strategies into engaging copy and generate best practices that drive inspiration and conversions.
• Completely immersed in the local daily social publishing plan to understand all global and local content and set and execute content plans for regional social media pages (Facebook).
• Analyse organic social content performance to optimise content and drive constant improvement in the channel and drive the local needs related to organic social content in the Region. 

As a Copywriter & Content Coordinator, you are passionate about fashion and language, bringing a unique and creative voice to the brand. Structured and efficient, you handle a high volume of projects with ease. Your analytical skills drive engaging, insights-driven content. You excel in collaboration, delivering high-quality content on time.

What you need to succeed:

• Marketing or Copy degree/relevant qualifications – if not, at least 3 years of experience in copy and social content roles in agency or client side (preferably fashion)
• Fluency in both English and German on native level, fluency in French is a plus
• Marketing expertise with solid understanding of content marketing, digital channels and social media
• Professional experience with copywriting, translation and proofreading of fashion-focused copy for digital channels
• Attention to detail, including proofreading skills and and ability to create copy that is clear, concise and engaging
• Team player with strong communicative skills, skilled in coordinating with numerous stakeholders and teams
• Experience with managing organic social media accounts for the biggest social platforms

This is a fulltime position, ideally starting on the 1st of March 2025. The role is a hybrid role, based in Hamburg or Berlin (preferably Hamburg) with the expectation of working from our office for three days per week.

If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than the 6th of January. Due to data privacy policies, we only accept applications via our career page.

If you have any questions about the procedure or the position, please contact [email protected]

We look forward to receiving your application!

Benefits                                  
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description
H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here.