Sr. Manager, eCommerce Marketing - Performance & Retail Media

Job Description

We’re on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Retail Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.

The Sr. Manager – Performance & Retail Media is responsible for overseeing paid media investment across Kraft Heinz retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining Retail Media Strategies & scaling best-practices across platforms. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.

Essential Functions & Responsibilities

• Develop holistic Retail Media strategies across our Kraft Heinz brand portfolio and retailers including Amazon, Walmart, Instacart, Kroger, Target, etc. (programmatic, display, paid search, social, etc.)

• Lead and foster strong leadership relationships with our retailer media groups and agency partners

• Own multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)

• Partner with eCommerce Sales, Omni Shopper Marketing, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectives

• Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basis

• Regularly participate and own quarterly business reviews, retailer media capabilities assessments and industry POVs

• Develop test and learn innovation plans to continuously drive the business forward

• Define tactical learning agenda and consult annual Joint Business Partnerships

• Continuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolve

• Create Playbooks & Principles to influence overall strategies at scale & educate internal stakeholders

Expected Experience & Required Skills

• Must have digital & performance marketing experience – 5+ Years

• Prior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferred

• Media strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferred

• Experience leading multiple partners’ expectations

• Strong storytelling and influence ability to internal and external partners and senior leaders (VP, GM level)

• Shown results-oriented media expert

• Strong motivation in fast paced environment with a bias for action

• Ability to effectively work independently as well as collaboratively across multiple functions

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.