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Digital Product Manager (Clinical)

Company :Highmark HealthJob Description :JOB SUMMARYThis job plays a critical role representing the customer’s voice throughout the product development lifecycle with an emphasis on the clinical side of digital product management. This role will establish and evangelize the vision and strategy for assigned digital products, clearly articulate the “why” behind the products, and own the digital product roadmap. Will bridge technology, business, and customer needs to create remarkable digital experiences that solve customer’s problems, drive business value, and produce desired outcomes. Will be responsible to define the product’s fundamental value proposition, outline the vision and execution plan, gain alignment and support from key strategic partners and stakeholders, and oversee execution of that vision. The incumbent will collaborate with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery.ESSENTIAL RESPONSIBILITIES• Familiar with customer digital journeys, and their preferences and expectations. Under guidance, identifies problem areas, points of friction, and jobs to be done. Creates and tests hypotheses that translate problems into relevant digital solutions and experiences.• Serves as the point of contact for assigned digital products both internally and externally.• Familiar with the potential application of new technologies, market trends, and vendor capabilities. References the inventory of existing digital capabilities and determines whether they can solve identified problems or if new capabilities are needed. Participates in build, buy, or partner evaluations and vendor integration evaluations in collaboration with digital design, digital development, and other stakeholders. Manages multiple sources of intake and demand, sifts through the “noise” to determine priorities that will drive the best results, and manages relationships with key stakeholders.• Defines, tracks, and monitors key performance indicators and outcomes of digital products. Implements strategies to iterate and continuously improve performance of digital products.Leverages quantitative metrics and qualitative observations to derive customer insights and digital product improvement opportunities.• Familiar with the department's and the company's strategy and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value. Clearly set and communicate roadmaps, priorities, experiments, and decisions across audiences, from product team to key stakeholders.• Serve as accountable owner for the digital products/tools as assigned. Manages the digital product roadmap and backlog and uses input from customers and internal stakeholders to frequently refresh and re-prioritize the backlog.• Coordinate with other Product Managers to ensure cross-product alignment.Collaborates with other Digital Product Managers.• Other duties as assigned or requested.EDUCATIONRequired• Bachelor's Degree in Business, Science, Technology, Design, Healthcare or related fieldSubstitutions• 6 years of related and progressive experience in lieu of Bachelor's degreePreferred• Master's Degree in Business, Science, Technology, Design, Healthcare or related fieldEXPERIENCERequired• 3 years of Digital Product Management• 2 years in the Healthcare IndustryPreferred• 3 years with Agile Software Development Methodology• Experience with a clinical focus such as patient access, wellness and rewardsLICENSES or CERTIFICATIONSRequired• NonePreferred• Product Manager Certification• RNSKILLS• Excellent written, interpersonal, communication, and presentation skills• Demonstrated ability to work with minimal supervision with a high degree of organization and attention to detail; manage multiple simultaneous tasks, assignments, deadlines, and produce results; and be results-oriented team player who leads by example, holds self-accountable for performance, takes ownership, and champions all aspects product initiatives• Proven track record of defining product requirements and launching successful products on schedule• Knowledge of software development lifecycle, from planning to delivery• Ability to lead and influence others within a matrixed organization, and leads with a true sense of urgency with the ability to engage the workforce to do the right thing every time for our customers and clinicians; Leads with a customer and clinician-centric lens and advocates for a combined customer and clinician view in all interactions• Successfully partners through collaboration and sense of urgency regarding process implementation and improvement/optimization• Experience using sketches, flow diagrams, wireframes, mockups, prototypes, customer experience blueprints, and visual concepts• Conflict ManagementLanguage (Other than English):NoneTravel Requirement:0% - 25%PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONSPosition TypeOffice-basedTeaches / trains others regularlyFrequentlyTravel regularly from the office to various work sites or from site-to-siteOccasionallyWorks primarily out-of-the office selling products/services (sales employees)NeverPhysical work site requiredYesLifting: up to 10 poundsConstantlyLifting: 10 to 25 poundsOccasionallyLifting: 25 to 50 poundsRarelyDisclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J255140

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$143K
$224K

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What You Should Know About Digital Product Manager (Clinical), Highmark Health

Are you ready to make an impactful difference in the healthcare industry? Highmark Health is on the lookout for a Digital Product Manager (Clinical) who will revolutionize the way we approach digital product management in clinical settings. This role is crucial as it acts as the bridge between technology, business needs, and customer expectations to create extraordinary digital experiences. You’ll be responsible for establishing the vision for assigned digital products, clearly articulating their purpose, and managing the product roadmap from start to finish. With your analytical mind, you’ll identify problem areas in the customer journey and translate those insights into relevant digital solutions. Your collaboration will span across digital design, development, and analytics, ensuring you’re cultivating a collective effort towards success. If you have a penchant for improving digital products based on quantifiable metrics and qualitative observations, this role offers the perfect opportunity to do just that, while gaining alignment with key stakeholders. With a minimum of three years in Digital Product Management, particularly within the healthcare industry, you’ll find that your expertise is critical to the digital evolution at Highmark Health. Join us and be a part of a passionate team committed to enhancing patient experiences through innovative digital solutions.

Frequently Asked Questions (FAQs) for Digital Product Manager (Clinical) Role at Highmark Health
What are the main responsibilities of a Digital Product Manager (Clinical) at Highmark Health?

As a Digital Product Manager (Clinical) at Highmark Health, your main responsibilities include establishing product vision, managing the product roadmap, collaborating with various teams to create engaging digital experiences, and ensuring that product development aligns with customer needs and business objectives. You’ll also define and monitor key performance indicators to continuously improve product performance.

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What qualifications are required for the Digital Product Manager (Clinical) position at Highmark Health?

To qualify for the Digital Product Manager (Clinical) role at Highmark Health, candidates should possess a Bachelor’s Degree in a relevant field such as Business, Science, or Healthcare. Additionally, a minimum of three years of experience in Digital Product Management and two years in the healthcare sector is essential. Candidates with a Master’s Degree or relevant certifications will be preferred.

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How does Highmark Health ensure the customer’s voice is represented in product development?

Highmark Health emphasizes the importance of the customer’s voice by having the Digital Product Manager (Clinical) actively engage with stakeholders to understand their needs, preferences, and expectations. This role utilizes both quantitative and qualitative insights to inform product strategy and design, ensuring that the developed digital solutions genuinely address customer pain points.

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What skills are essential for the Digital Product Manager (Clinical) role at Highmark Health?

Key skills required for the Digital Product Manager (Clinical) position include excellent written and verbal communication skills, the ability to manage multiple projects effectively, and a strong understanding of the software development lifecycle. Successful candidates will also have a customer-centric mindset and the ability to work collaboratively within a matrixed organization.

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What is the team dynamic like for the Digital Product Manager (Clinical) at Highmark Health?

The team dynamic at Highmark Health for the Digital Product Manager (Clinical) role is highly collaborative. You will work alongside other product managers, digital designers, and development teams to align on product strategies and ensure consistency across digital tools. An emphasis on teamwork and communication is vital for successfully driving product initiatives.

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Common Interview Questions for Digital Product Manager (Clinical)
What experience do you have in Digital Product Management in the healthcare sector?

In your response, highlight specific projects you’ve managed that relate to healthcare, emphasizing your role, the challenges faced, and the outcomes achieved. Focus on how your expertise directly contributes to creating better healthcare products.

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Can you explain the process you use to prioritize product features?

Discuss how you gather input from stakeholders and users, analyze relevant metrics, and use frameworks such as the MoSCoW method to prioritize features based on value and feasibility. Illustrate with a real example if possible.

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How do you ensure effective communication with team members and stakeholders?

Illustrate your communication strategies such as regular updates through meetings and reports, using collaborative tools, and actively seeking feedback from both teams and customers. Provide examples of how this improved project outcomes.

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What metrics do you track to evaluate the success of a digital product?

Mention specific key performance indicators (KPIs) you use, such as user engagement, conversion rates, and customer satisfaction scores. Explain how these metrics inform your continuous improvement efforts.

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How do you handle conflicting priorities among project stakeholders?

Explain how you use facilitation techniques to align stakeholder interests, prioritize effectively, and maintain focus on broader business objectives. Emphasize your negotiation and mediation skills.

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Describe a time when you had to pivot a product strategy based on user feedback.

Provide a detailed example that emphasizes your analytical skills and responsiveness to user insights. Discuss how you implemented changes and measured their impact.

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What approaches do you use to stay updated on market trends in digital health?

Share the different methods you employ, such as attending industry conferences, engaging in professional networks, and regularly consuming relevant publications. Demonstrate how you applied this knowledge in past roles.

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How do you involve users in the product development process?

Discuss techniques such as user testing, surveys, and focus groups that you have used to gather user input throughout the product lifecycle. Explain how this feedback shaped product features.

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What tools or frameworks do you use for product management?

List tools such as JIRA, Trello, or product roadmapping software you are familiar with, and explain how these tools helped streamline your product management processes.

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How do you address issues and challenges encountered during the product development lifecycle?

Describe your problem-solving methodology, including how you assess the situation, gather team input, and implement solutions while keeping stakeholders informed and engaged.

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To create a remarkable health experience, freeing people to be their best.

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March 20, 2025

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