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Public Relations Account Executive (Financial Services)

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 


At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 


We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.


Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment 

Fierce Distinction 


We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. 


We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.


Our ideal Account Executive has 2-3 years of PR experience – maybe at an agency, maybe working for a hot startup, at the stage where you’re ready to elevate your career. You have solid relationships with key players, you’ve got your finger on the pulse of social media, and of course, you’re an exceptional writer. You are on the cusp of discovering the role that allows you to join a forward-thinking agency where you can develop new leadership skills under the nurturing guidance of seasoned pros that have a work hard/play hard mentality. If this sounds like just the team you have been waiting for, you should definitely check out Highwire.


Essential Functions
  • Media/Influencer Relations
  • Strong knowledge of all media and influencers relevant to clients’ business
  • Proactive media engagement and storyline development
  • Strong relationship with regular media and influencer targets
  • Secure coverage for each account according to team goals

  • Client Service/Management
  • Facilitate media briefings across client accounts and provide feedback to clients
  • Own portions of client PR calls
  • Provide counsel on media opportunities and coverage
  • Present quarterly/yearly account progress (as needed)
  • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
  • Become a go to resource for client contact

  • Writing Proficiencies
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches

  • Agency Operations
  • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins. 
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch. 
  • Identify, attend and encourage others to attend networking events. 
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example. 
  • Support teams and manage up and down. 
  • Responsible use of flexible work policies. 
  • Uses Highwire social channels; writes for Highwire blog. 
  • Mentor junior staff to elevate development.

  • Self Development 
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion.
  • Identify areas for self-improvement and bring suggestions and solutions to management.
  • Consistently hit deadlines or give enough notice if you won’t.
  • Attends regular networking events.


Highwire Perks
  • Competitive salary
  • Merit-based bonuses and promotions
  • Hybrid work model to suit your schedule and lifestyle
  • Excellent vacation policy including extended break for summer and winter holiday
  • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
  • 401K Match
  • Medical and dental benefits/ FSA
  • Paid Parental Leave
  • Commuter Benefit
  • Home office equipment stipend
  • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
  • Technology reimbursement
  • Wellness benefit
  • Donation Match
  • Mentorship
  • Monthly recognition programs
  • Employee referral bonus
  • New business referral bonus
  • Quarterly Highwire fun events – Thanksgiving is our favorite holiday
  • Dog friendly work environment
  • Extremely supportive, nurturing environment with many opportunities for learning and growth


$54,000 - $72,000 a year
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. 


We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.


If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.


Apply now and let's explore the possibilities together!


Job Alert

If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here.  Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal. 

Average salary estimate

$63000 / YEARLY (est.)
min
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$54000K
$72000K

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What You Should Know About Public Relations Account Executive (Financial Services), Highwire Public Relations

Are you ready to take the next step in your Public Relations career? Highwire, a modern strategic communications and digital marketing agency based in Seattle, WA, is seeking a talented Public Relations Account Executive specializing in Financial Services. This is not just another job; it’s an opportunity to become part of a values-driven team that believes in the power of storytelling and brings diverse narratives to the forefront of the tech industry. With your 2-3 years of PR experience, you’ll be able to leverage your skills to engage with influential media, develop captivating storylines, and generate impactful content that resonates with our clients’ audiences. At Highwire, we nurture personal growth while fostering a collaborative environment where innovative thinking is celebrated. You will actively participate in media and influencer relations, client management, and the development of engaging content, all while building strong relationships with media contacts. The supportive culture at Highwire encourages mentorship, professional development, and the pursuit of creativity, making it the perfect place for emerging PR professionals. As you elevate your skills and contribute to the agency’s success, you’ll also enjoy an array of perks, including a competitive salary, flexible work arrangements, generous vacation policies, and a commitment to your overall well-being. If you are eager to dive into the exciting world of tech PR and want to make a tangible impact, Highwire is looking for passionate individuals like you. Apply today and discover how you can thrive in this dynamic and inclusive environment!

Frequently Asked Questions (FAQs) for Public Relations Account Executive (Financial Services) Role at Highwire Public Relations
What responsibilities does a Public Relations Account Executive have at Highwire?

As a Public Relations Account Executive at Highwire, you will be responsible for media and influencer relations, client service management, and content creation. You'll engage proactively with media contacts, facilitate media briefings, manage client communications, and produce various press materials. Your role will involve developing compelling pitches, securing media coverage, and mentoring junior staff, ensuring that you lead by example and contribute to a positive team atmosphere. It's a critical position that combines creativity, strategic thinking, and relationship building in the fast-paced financial services sector.

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What qualifications do I need to apply for the Public Relations Account Executive position at Highwire?

To be considered for the Public Relations Account Executive role at Highwire, candidates should ideally have 2-3 years of relevant PR experience, preferably at an agency or with a startup. Strong writing skills, the ability to build and maintain relationships with media, and a solid understanding of social media dynamics are essential. We are looking for individuals who show a genuine passion for technology PR, exceptional communication skills, and a proactive attitude towards their work.

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How does Highwire support the professional growth of Public Relations Account Executives?

Highwire places a strong emphasis on the professional development of its team members, offering mentorship opportunities and access to resources that promote continuous learning. As a Public Relations Account Executive, you will set quarterly goals in partnership with senior leadership, allowing for clear growth trajectories. Additionally, Highwire hosts networking events, provides funds for personal development through a Growth Mindset Stipend, and encourages attendance at industry events to help you expand your skills and connections in the field.

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What is the work culture like at Highwire for Public Relations Account Executives?

The work culture at Highwire is vibrant and inclusive, built on a foundation of core values such as inclusion, growth mindset, team empowerment, and fierce distinction. As a Public Relations Account Executive, you will find an environment that not only values your contributions but also encourages open communication and collaboration. With flexibility in work arrangements and a focus on work-life balance, you’ll enjoy a supportive setting that motivates you to excel while ensuring the well-being of all employees.

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What can I expect in terms of compensation and benefits as a Public Relations Account Executive at Highwire?

Public Relations Account Executives at Highwire can expect competitive salaries ranging from $54,000 to $72,000, based on experience and qualifications. In addition, Highwire offers merit-based bonuses, a comprehensive benefits package including medical and dental coverage, a 401K match, paid parental leave, and a generous vacation policy. The agency prioritizes employee well-being with wellness benefits, technology reimbursements, and various opportunities for recognition and professional growth.

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Common Interview Questions for Public Relations Account Executive (Financial Services)
How do you approach media relations as a Public Relations Account Executive?

When answering this question, emphasize the importance of building and maintaining strong relationships with media contacts. Discuss your strategy for proactive engagement, understanding media preferences, and how you tailor your pitches to meet their needs. Highlight your experience with securing coverage and how you keep a pulse on industry trends to ensure your media communications are timely and relevant.

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Can you provide examples of successful PR campaigns you’ve worked on?

Prepare to discuss specific campaigns where you played a significant role. Focus on your contributions, the strategies you employed, how you measured success, and any awards or recognition the campaign received. This showcases your hands-on experience and ability to drive results in a collaborative environment.

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How do you handle constructive feedback from clients?

Explain that constructive feedback is crucial for growth in PR. Describe an instance where you received feedback and how you processed it to improve your performance. Share how you maintain professionalism and an open-minded approach, ensuring that client expectations are met while fostering strong relationships.

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What role does social media play in your PR strategy?

Discuss how you view social media as an integral part of modern PR strategies. Highlight your experience in utilizing platforms for brand storytelling, audience engagement, and media outreach. Mention how you track social media trends and leverage them to enhance your PR campaigns.

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How do you prioritize your workloads as a Public Relations Account Executive?

Talk about your organizational skills and strategies for prioritizing tasks based on impact and deadlines. Describe how you manage multiple accounts while ensuring quality in your deliverables, perhaps by using project management tools or by encouraging transparent communication with your team.

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What are your thoughts on the importance of diversity in PR?

Highlight that diversity is not only a core value at Highwire but essential to effective PR. Share your perspective on how diverse teams lead to more creative problem-solving and storytelling. Provide examples of how you’ve embraced diversity in your previous work and its positive outcomes.

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How do you adapt your writing for different audiences?

When addressing this question, emphasize your ability to tailor your writing style and content based on the target audience, whether it's media, clients, or consumers. Provide examples of how you’ve adapted press releases or pitches to reflect the needs and language of different stakeholders.

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What strategies do you use to stay current in the fast-paced PR industry?

Explain that staying informed about industry trends is vital in PR. Discuss how you subscribe to relevant publications, attend webinars or conferences, and network with peers to keep up-to-date. Mention your practice of setting personal learning objectives to continuously develop your skills.

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Tell me about a time when you worked as part of a team to achieve a PR goal.

Share a specific example of a team project that resulted in successful outcomes. Highlight your role within the team, how you supported team members, and how collaboration contributed to achieving the goal. This demonstrates your ability to value teamwork in the PR environment.

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How do you measure the success of a PR campaign?

Discuss the various metrics you use to evaluate PR campaign success, such as media coverage, audience engagement, sentiment analysis, or client feedback. Emphasize the importance of setting clear KPIs at the outset and share examples of how you’ve reported results to clients effectively.

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Founded in 2008, Highwire PR is a modern high tech communications agency designed for disruptive companies. offering media, digital, and global account management. Highwire PR is located in San Francisco California.

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Full-time, hybrid
DATE POSTED
December 15, 2024

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