Product Marketing Manager

As a Product Marketing Manager at Incode, your responsibilities will include defining product messaging, developing marketing collateral, executing product launches, and enabling sales teams. You'll conduct market analysis to tailor our strategies effectively and ensure that our offerings resonate with enterprises in the cybersecurity and identity management sectors.

To qualify for the Product Marketing Manager role at Incode, you'll need proven experience in product marketing, especially in SaaS solutions. Familiarity with cybersecurity or identity access management is a strong plus. Exceptional communication skills, a data-driven mindset, and the ability to work collaboratively across functions are crucial.

The Product Marketing Manager plays a critical role in equipping sales teams with the necessary tools and knowledge to effectively convey the unique value of Incode's products. This includes training sessions, creating persuasive sales collateral, and offering insights on customer needs, all aimed at driving sales success.

The Product Marketing Manager will focus primarily on Incode Workforce, a device-independent authentication platform aimed at securing critical employee interactions. This role involves launching new features and developing marketing strategies for high-security industries such as finance, healthcare, and IT management.

Incode's culture emphasizes high performance, freedom, and responsibility. As a Product Marketing Manager, you'll find an environment that encourages continuous feedback and professional growth, with a focus on collaboration and alignment across teams. Diversity and inclusion are core values at Incode as well.

Discuss specific projects where you've successfully created product positioning and marketing strategies. Highlight any quantitative outcomes that demonstrate your success in launching products or enhancing user engagement.

Explain your process for gathering data on market trends and competitor offerings. Discuss tools or methodologies you've utilized in the past, and how that information shaped your marketing strategies.

Share examples of training modules or materials you've created. Emphasize the importance of understanding both the product and the customer persona, as well as ongoing support to adapt to market changes.

Detail specific examples where you facilitated collaboration among different teams, such as product development and sales. Mention your communication strategies and any tools you leverage to keep everyone aligned.

Give examples of metrics you used to gauge success, such as conversion rates or customer adoption. Discuss how you tailored your GTM strategies to meet the specific needs of target audiences.

Illustrate your storytelling skills by discussing how you distill complex technical information into easily digestible formats. Mention any previous experience in creating messaging frameworks or content marketing strategies.

Demonstrate your data-driven approach by sharing an instance where customer feedback influenced pivotal marketing decisions. Describe the process from gathering feedback to implementing changes.

Emphasize the importance of data analysis in evaluating the success of marketing initiatives. Discuss specific KPIs that you monitor and how those insights impact your strategy moving forward.

Talk about the resources you rely on for industry news, such as blogs, forums, webinars, or networking groups. Mention any certifications or courses related to cybersecurity that you've pursued.

Reflect on your passion for combining creativity with strategy. Share what excites you about bringing innovative products to market and how that drives your overall performance in the role.