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Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer

Inflection.io is a modern B2B marketing automation solution used by leading SaaS companies like Sauce Labs, Mural, Postman, and more. Competing with legacy tools like Marketo and Iterable, Inflection takes a unique approach and brings the ability to action data from data warehouses like Snowflake or CDPs like Segment in addition to Salesforce.

And,... it’s working! We have world-class stats: our largest deal is over 3 crore, we have a 5 star rating on G2, over 100% NRR, and constantly break sales and customer records. We’ve raised $14M in total since 2021 with $7.6M of fresh funding in 2024, giving us many years of runway.

We’re still in startup mode with approximately 30 employees and looking for a Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer to help propel us forward.

The role

We are looking for a Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer to help us grow Inflection.io. You #1 goal will be to book qualified opportunities for the sales team. However, this is not a traditional BDR role. We do not do “spray and pray” mass outbound.

Instead, we execute highly targeted micro campaigns. We expect this role to continue the micro campaigns that are working and help develop new ones…. We call them “reasons to talk.” Every outbound message we send must have a hook. A reason for them to care. “I saw we both went to [school]” does not qualify. Some of the plays that are working today involve warm outbound to our website visitors, activities with LinkedIn, etc.

Part of this role will be coming up with NEW plays to test. You must test them. You must report out learnings if something is working (or if it’s not). Your goal is to develop the full playbook. 

This role is for you if you are:

  • You are an extremely curious person. You need to be comfortable executing proven playbooks, but also be at the forefront of defining the playbooks for the next era. You must also be willing to put in the effort to understand our product, our prospect’s challenges, and how we can help them. There is very little “sales collateral” like battle cards to help you. 

  • You can operate with a test, iterate, test experiment-driven mindset. You may have heard of the “great ignore” by Mark Kosoglow. If you want to just execute the tried and true outbound plays that worked at your last company you will not be successful in this role. 

  • Excited about working with new tools such as Sumble, Clay, Vector, and others. We have no defined tech stack other than Salesforce for CRM and Inflection.io for marketing automation.

  • Are ok working EST hours, 5 days per week. There is no flexibility in this. This role is India - Remote however if you are in Bangalore you can optionally work from our office in HSR.

  • You are comfortable reporting to a founder who has high expectations. The role will report to Co-founder Dave Rigotti with regular sync and learnings sharing with CEO. Maybe you were previously a GTM founder at a startup or a Growth PM with a startup.

  • Are a great communicator. This includes both internal and external communication. While we don’t expect this role to do cold calling, it’s a potential play for you to consider testing. 

You should not apply for this role if you have only ever been a BDR at a large company. Even if you were successful. Large companies have strong brands and well defined playbooks is a different playbook than what we are operating with. 

What You Should Know About Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer, Inflection.io

At Inflection.io, we're shaking up the B2B marketing automation space, and we're on the lookout for a dynamic Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer to join our passionate team. We're not just any tech company; our innovative approach is winning over leading SaaS businesses like Sauce Labs, Mural, and Postman, all while delivering impressive metrics such as a whopping 100% Net Revenue Retention and raising $14M in funding since our inception. In this role, your mission will be to book highly qualified opportunities for our sales team through targeted micro campaigns rather than the one-size-fits-all tactics common in the industry. Creativity and curiosity are key; you'll need to refine existing campaigns while also experimenting with new ones, striving to establish our playbook of the future. If you're someone who thrives in an environment that values experimentation, adaptability, and keen problem-solving, you'll fit right in. You'll be working collaboratively with our founder, Dave Rigotti, reporting findings and insights regularly to refine our strategies. With a small team of about 30, your contributions will have a significant impact on our growth trajectory. If you're beyond average and fuelled by a desire to understand your prospects deeply, contribute to innovative solutions, and lead the charge in redefining marketing outreach, we want to hear from you. Join us at Inflection.io and help us continue to revolutionize marketing automation!

Frequently Asked Questions (FAQs) for Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer Role at Inflection.io
What are the main responsibilities of a Senior Marketing Ops at Inflection.io?

As a Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer at Inflection.io, your primary responsibility will be to book qualified opportunities for the sales team through targeted micro campaigns. This role emphasizes creativity, requiring you to not only execute proven strategies but also develop and test new outreach plays that resonate with potential clients.

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What qualifications do I need to apply for the Senior Marketing Ops role at Inflection.io?

To be considered for the Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer position at Inflection.io, candidates should possess a strong background in marketing operations, experience with data-driven decision-making, and a track record of successful campaign development. Being comfortable with tools like Salesforce and a passion for innovative marketing is also essential.

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How does the work culture look for the Senior Marketing Ops position at Inflection.io?

The work culture at Inflection.io is dynamic and startup-like, fostering innovation and creativity. As a Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer, you will be expected to communicate effectively and work closely with the co-founder and CEO. We cultivate a test, iterate, and report mindset, encouraging team members to share insights and learnings.

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Is remote work an option for the Senior Marketing Ops position at Inflection.io?

Yes, the Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer role at Inflection.io is primarily remote, although candidates located in India, particularly Bangalore, can optionally work from our office in HSR. Team members are expected to work standard EST hours.

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What is the typical career trajectory for someone in the Senior Marketing Ops role at Inflection.io?

The career trajectory for a Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer at Inflection.io is promising, as the company is in a growth phase. Successful candidates may find opportunities to take on more leadership roles or expand their responsibilities within the marketing or sales teams, given the company's emphasis on innovation and experimentation.

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Common Interview Questions for Senior Marketing Ops / RevOps / Clay Engineer / GTM Engineer
Can you describe a successful micro-campaign you have implemented in the past?

When answering this question, focus on a specific micro-campaign, outlining your strategic approach, the creative angle you took, and the measurable outcomes. Highlight how this experience can translate to creating successful plays at Inflection.io.

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How do you prioritize tasks when developing targeted campaigns?

It's important to discuss your method for analyzing data and feedback from past campaigns to prioritize tasks effectively. Showcase your skills in strategic thinking and how you'll apply them in the role at Inflection.io.

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What tools do you feel are essential for a Marketing Ops role?

Mention key tools like Salesforce, Inflection.io's marketing automation platform, and any other analytics or CRM tools you're skilled with. Discussing your adaptability with new technologies will also be beneficial.

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Explain how you measure the success of a campaign.

Discuss key performance indicators (KPIs) like conversion rates, sales qualified leads, and overall engagement metrics. Stress the importance of data in evaluating a campaign's effectiveness and how you plan to apply this to your work at Inflection.io.

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What strategies do you utilize for warm outreach to website visitors?

Detail your approach for warm outreach, including personalization, timing, and the use of insights gathered from visitors' interactions. This showcases your understanding of the value of tailoring your messages for better engagement.

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How do you handle negative feedback from campaign results?

Share your proactive stance on receiving feedback as a learning opportunity. Explain how you would analyze the feedback, make necessary adjustments, and ensure future campaigns perform better.

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What methods do you employ to stay informed about industry trends?

Discuss various resources such as industry blogs, networking groups, webinars, and market research. Emphasize that staying up-to-date is essential for developing relevant and effective campaigns at Inflection.io.

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Can you give an example of how you've been innovative in your marketing strategies?

Provide a clear example where you thought outside traditional methods to create an effective marketing campaign. Emphasize creativity and the ability to innovate, aligning it with Inflection.io’s mission.

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What experience do you have with cross-functional teamwork?

Illustrate your collaborative experiences, especially with sales, product, or tech teams, and how that contributes to successful marketing efforts. Emphasize how working closely with diverse teams at Inflection.io can drive growth.

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Why are you interested in working for Inflection.io?

Connect your career aspirations with Inflection.io’s goals, and express your enthusiasm for contributing to the innovative culture and growth trajectory of the company. Show that you've researched the company and align with its mission.

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Full-time, remote
DATE POSTED
January 20, 2025

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