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Product Marketing Associate

The Product Marketing Associate position at Intellect is a pivotal role within our marketing team, where you will be instrumental in partnering with the Client Success team to drive awareness and utilisation of Intellect’s services through the implementation of our engagement playbook, oversight of resource hubs, and maintenance of engagement collateral. Your responsibilities will extend to ideating and creating unique and engaging content in a variety of formats and driving localisation efforts in key markets.

You are ideally someone who is creative, resourceful, skilled in managing multiple workstreams, and collaborative. You will be at the forefront of delivering success alongside our Client Success team by co-owning the communications and engagement initiatives.

Client Communications Ownership:

  • Enable the seamless rollout of the client communications playbook, taking ownership of client-facing and internal-facing resource hubs for a diverse client base, including monthly updates to client PICs.
  • Establish and maintain a feedback loop with Client Success to ensure ongoing client satisfaction and to tailor communications based on their evolving needs.
  • Manage localisation efforts with the localisation team for key markets across various collaterals to ensure effective communication tailored to regional needs.
  • Manage customisation requests for clients as needed.

User Engagement and Communication:

  • Develop and write monthly end-user newsletters on a broad range of mental health themes.
  • Ideate, design, and develop engagement collaterals and assets, including microsites, videos, posters, infographics, gifs, and more, ensuring consistency and alignment with the brand strategy.

Campaign Planning, Execution, and Reporting:

  • Contribute to the development and execution of engagement marketing campaigns, leveraging various channels to drive user interaction and participation.
  • Analyse campaign performance metrics and provide insights to optimise future engagement strategies.
  • Experiment with new ideas and approaches to enhance the effectiveness of engagement marketing strategies.
  • 1-3 years of marketing or content creation experience.
  • Excellent written and verbal communication skills with a knack for understanding user behaviour and crafting relatable communications and collateral for various channels. This is a role that heavily requires writing.
  • Design skills. Familiarity with tools like Canva and Figma is a huge plus. 
  • Strong collaboration skills, with the ability to work closely with cross-functional teams.
  • Detail-oriented with a focus on delivering high-quality and impactful marketing materials.
  • Creative, resourceful, and proactive mindset and ability to thrive in a fast-paced and dynamic environment.
  • Ability to read and/or write in another language is a plus, but not required.
  • Experience in understanding cultural nuances across the APAC region is a plus.
  • Work in a diverse environment with people from over 10 countries
  • Unlimited annual leaves
  • Work flexibility
  • Medical coverage
  • Annual Wage Supplement (Bonus)
  • Christmas Leave (The team takes the whole Christmas week off separate from our leave policy)
  • Birthday Leave (1 day)
  • Holidays off
  • Quarterly mental health day off
  • Mental health benefits (Premium access to our app!)
  • Work-life balance and employee wellness
  • Regular social events where we have non work-related fun
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CEO of Intellect
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Associate, Intellect

The Product Marketing Associate position at Intellect is an exciting opportunity for someone passionate about making a difference through innovative marketing strategies. In this pivotal role, you will be collaborating closely with our Client Success team to enhance awareness and usage of Intellect’s mental health services. Your key responsibilities will involve implementing our engagement playbook and managing resource hubs, ensuring clients have access to valuable materials that support their needs. You will also get to unleash your creativity by developing engaging content in various formats, from newsletters to video assets. This role is perfect for someone with 1-3 years of marketing or content creation experience who values collaboration and thrives in a dynamic environment. You’ll have the chance to drive localisation efforts for key markets and maintain a feedback loop with Client Success to continually improve client engagement. We’re looking for a detail-oriented individual with excellent written and verbal communication skills who can craft relatable messages across different channels. If you’re familiar with design tools like Canva or Figma, that’s a huge plus! At Intellect, we believe in work-life balance and wellness, offering unlimited annual leaves, medical coverage, and quarterly mental health days off. Join us in this rewarding role and be part of a diverse team that champions mental health care across the APAC region!

Frequently Asked Questions (FAQs) for Product Marketing Associate Role at Intellect
What are the main responsibilities of a Product Marketing Associate at Intellect?

The Product Marketing Associate at Intellect is responsible for a range of tasks, including managing client communications and resource hubs, creating engaging content across formats, developing monthly newsletters on mental health themes, and contributing to marketing campaigns. This role also involves collaboration with cross-functional teams to tailor communication strategies to the evolving needs of clients.

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What qualifications do I need to apply for the Product Marketing Associate position at Intellect?

To apply for the Product Marketing Associate position at Intellect, candidates should have 1-3 years of marketing or content creation experience. Strong written and verbal communication skills are essential, along with creativity and attention to detail. Familiarity with design tools like Canva and Figma is advantageous, and understanding cultural nuances across the APAC region is a bonus.

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How important is collaboration in the Product Marketing Associate role at Intellect?

Collaboration is crucial in the Product Marketing Associate role at Intellect, as the position requires working closely with the Client Success team. The ability to build strong relationships and communicate effectively with cross-functional teams is essential to ensure that marketing initiatives align with client needs and expectations.

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Will I need design skills for the Product Marketing Associate position at Intellect?

Yes, design skills are a significant plus for the Product Marketing Associate position at Intellect. Candidates should be comfortable with designing various marketing materials and assets. Familiarity with tools like Canva and Figma will set you apart, as this role involves creating engaging content that aligns with the brand strategy.

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What benefits can I expect when working as a Product Marketing Associate at Intellect?

As a Product Marketing Associate at Intellect, you can expect a variety of benefits, including unlimited annual leave, medical coverage, and a supportive work-life balance environment. Employees also enjoy quarterly mental health days off, festive leave during Christmas, and bonuses, all aimed at promoting wellness and job satisfaction.

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Common Interview Questions for Product Marketing Associate
Can you describe your experience with creating engaging marketing content?

When answering this question, highlight specific projects where you successfully created engaging content. Discuss your creativity in ideation, the formats you used, and any measurable outcomes you achieved.

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How do you prioritize your tasks as a Product Marketing Associate?

Showcase your organizational skills by discussing how you assess deadlines, importance, and potential impact when prioritizing tasks. Mention any tools you use to stay on track, such as project management software.

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How do you ensure that your communications resonate with diverse audiences?

Explain your approach to understanding the target audience through research and feedback. Discuss how you tailor your content based on cultural nuances, especially in a diverse environment like Intellect.

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What role does data analysis play in your marketing strategies?

Illustrate your ability to utilize data by sharing examples of how you've analyzed campaign performance metrics in the past. Emphasize the importance of data in refining strategies and improving future campaigns.

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Describe a time you collaborated with a cross-functional team. What was the outcome?

Discuss a specific situation where you successfully worked with a team from different departments. Highlight your communication skills and how the collaboration led to achieving a common goal.

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How do you stay updated on the latest marketing trends?

Mention your habits for continuous learning, such as following industry blogs, participating in webinars, and networking with other professionals. Show your enthusiasm for staying ahead in the marketing field.

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What is your experience with localization strategies?

Share your familiarity with localization efforts in marketing and communication. Discuss any past experiences where you adapted content based on regional preferences and the impact it had on engagement.

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What strategies do you use to foster client satisfaction?

Discuss the importance of maintaining open communication channels and soliciting feedback. Provide examples of how you've implemented client suggestions to improve services or products.

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Can you give an example of a marketing campaign you developed and executed?

Detail the specifics of a successful marketing campaign you led, including your goals, audience, channels used, and the results. Highlight how you overcome challenges and what you learned.

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What makes you passionate about the role of a Product Marketing Associate?

Share personal anecdotes or experiences that have fueled your passion for marketing, especially in the mental health space. Emphasize how the mission of Intellect aligns with your professional goals.

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Our vision is to empower any person in any company to continually improve, automate and grow their business. We are a technology company on a mission to offer a user-friendly, no-code development platform with industry solutions that provide busi...

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 20, 2025

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