Growth and Acquisition Marketing Manager, (Remote, Brazil-Based)

As a Growth and Acquisition Marketing Manager at Invitro Capital, you'll dive into multiple responsibilities that fuel our growth. Most importantly, you'll set up and manage paid campaigns across platforms like Google Ads and Facebook Ads, ensuring they align with our ROI goals. Moreover, you'll conduct thorough analyses of campaign performance metrics, optimize landing pages using SEO best practices, and work closely with cross-functional teams to achieve measurable results in customer acquisition. Your role will involve hands-on tasks such as ad copy and creative optimization, keyword strategy implementation, and real-time troubleshooting of campaign issues.

To excel as a Growth and Acquisition Marketing Manager at Invitro Capital, candidates should possess a minimum of 8 years of experience in performance marketing and a proven track record of scaling customer acquisition campaigns. Proficiency in managing campaigns across various platforms, such as Google Ads and Facebook Ads Manager, is essential. Additionally, strong analytical skills using tools like Google Analytics and knowledge of optimization processes like funnel optimization and A/B testing are crucial for driving campaign success. Familiarity with basic HTML/CSS can be advantageous.

A typical day for a Growth and Acquisition Marketing Manager at Invitro Capital is both dynamic and rewarding. You'll start by reviewing the performance metrics from previous campaigns, followed by strategizing your next moves. Your tasks may include launching new paid ad campaigns, optimizing landing pages, collaborating with content teams, and conducting A/B tests. Additionally, you’ll spend time analyzing campaign performance data to find cost-saving opportunities while troubleshooting any immediate campaign issues. The role demands a hands-on approach, making no two days alike!

Invitro Capital stands out as an exceptional workplace for growth marketers due to its commitment to innovation and collaborative teamwork. The opportunity to work with cutting-edge AI and B2B technologies means you’ll constantly engage with the latest trends in the market. Plus, the supportive environment encourages an atmosphere of creativity and collaboration, fostering professional growth. You’ll also be part of a mission-driven team focused on building and scaling successful startups—not simply clocking in for a 9 to 5 but making substantial industry impacts along the way.

As a Growth and Acquisition Marketing Manager at Invitro Capital, you’ll find a plethora of growth opportunities that span professional development and skill enhancement. The startup environment allows for rapid advancement and the chance to take on multiple responsibilities, from managing campaigns to optimizing strategies. Working alongside seasoned professionals and product leaders provides mentors and invaluable industry insights. Additionally, as the landscape of AI and B2B technologies continues to evolve, your role will grow in responsiveness to new trends, helping you stay ahead in the marketing domain.

When asked about managing paid campaigns, it's essential to present concrete examples of your past experiences. Discuss specific campaigns you've managed, platforms used, and strategies implemented to achieve desired results. Highlight how you aligned campaign objectives with business goals, the approach you took for optimization, and any key performance indicators (KPIs) that you tracked, such as cost per acquisition or return on ad spend.

In answering this question, you should illustrate your systematic approach to A/B testing. Describe how you formulate hypotheses, design your tests, and determine metrics for success. Emphasize the importance of developing a structured testing plan and share any successful outcomes you've achieved. Highlight any tools you've used, such as Google Optimize or HubSpot, which enhance your testing capabilities.

To effectively analyze campaign performance metrics, communicate the various analytic tools and techniques you use. For example, explain how you utilize Google Analytics to track metrics like click-through rate and customer acquisition cost. Illustrate your comfort with data interpretation, emphasizing your ability to identify trends and enable data-driven decisions that optimize future campaigns.

When discussing landing page optimization, emphasize best practices like A/B testing, SEO tactics, and user experience enhancements. Share your process of analyzing user behavior, experimenting with copy and design, and ensuring a clear call to action. Mention any analytics tools you might use to track progress, and highlight your success stories to showcase measurable improvements.

Highlight that collaboration is integral to effective marketing strategies. Share examples of successful collaborations with cross-functional teams, such as content creators, designers, and sales professionals. Explain how pooling diverse insights enhances campaign outcomes and leads to better final products. Discuss your specific practices for ensuring open communication and shared goals among team members.

Here, narrate a specific challenge you encountered, detailing the context and your responses. Emphasize how you analyzed the situation, rallied your team, and adjusted your approach to overcome the obstacle. Discuss the eventual outcome and, importantly, what you learned from the experience that will apply to future campaigns.

When discussing audience segmentation techniques, talk about how you analyze customer data and use demographic, behavioral, and psychographic factors to create targeted segments. Mention importance you place on research and testing, illustrating with examples of how successful segmentation enhanced campaign effectiveness and engagement rates.

For this question, showcase your commitment to professional development. Discuss your strategies for staying informed, such as following industry blogs, attending webinars, engaging in online courses, or being part of professional networks. Share specific resources you find helpful and how they've influenced your marketing approaches.

Explain that tracking mechanisms like Google Tag Manager and UTM parameters are vital for measuring the effectiveness of marketing efforts. Describe how they allow you to gather data on user interactions with your campaigns, enabling ongoing optimization. Highlight your experience implementing these tracking tools and how they’ve provided insights to guide your marketing strategies.

In responding to this question, connect your skills and interests with Invitro Capital's mission and values. Share what specifically excites you about their focus on innovative AI and B2B technologies and working in a startup environment. Illustrate how you see yourself contributing to their growth and success, reinforcing your enthusiasm for the opportunity.