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Growth Marketing Manager

About Kiddom


Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.


Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities. As a Growth Marketing Manager, you will support the work of our Sr. Growth Marketing Manager to amplify our brand awareness and interest in the K-12 market. Experience in the K-12 education field is highly preferred.


Responsibilities:
  • Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc.
  • Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
  • Work closely with Sales to monitor sales funnel conversions and optimize processes.
  • Routinely utilize A/B testing to ensure programs are always improving
  • Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
  • Measure the success and effectiveness of growth marketing efforts.
  • Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects.
  • Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.


Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field. 
  • Proven experience in growth marketing and lead generation, preferably in the K-12 education sector.
  • Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels. 
  • Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.


Salary range is dependent on geography, past experience, seniority, and demonstrated role related ability during the interview process.


What we offer

Full time permanent employees are eligible for the following benefits:

-Competitive salary

-Meaningful equity

-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

-10 paid sick days per year

-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.

-Paid family leave for eligible employees


COVID Vaccination Policy

Kiddom policy requires employees to be vaccinated before they visit an office or attend company events..

We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.

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CEO of Kiddom
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Ahsan Rizvi
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Average salary estimate

$80000 / YEARLY (est.)
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$60000K
$100000K

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What You Should Know About Growth Marketing Manager, Kiddom

Join Kiddom as a Growth Marketing Manager and embark on an exciting journey in the world of educational technology! We’re on a mission to create equitable learning experiences that cater to diverse student needs. As a pivotal member of our dynamic marketing team, you will harness your expertise in growth marketing to drive top-of-funnel lead generation while nurturing customer loyalty within the K-12 education sector. Here at Kiddom, your creative strategies will form the backbone of our marketing initiatives. You’ll develop comprehensive marketing strategies utilizing paid search, email campaigns, and digital channels that resonate with educators and decision-makers. Collaborating closely with our Sr. Growth Marketing Manager, you will ensure our messaging shines at all levels – local, state, and national. Your knack for A/B testing will keep us on the cutting edge as we optimize our acquisition channels. At Kiddom, we value data-driven decisions, and you’ll analyze marketing performance to measure success while developing landing pages and promotional content that captivates our audience. We appreciate innovative minds, so keeping up with the latest trends in both the K-12 space and digital marketing is essential. If you have a passion for education, a background in growth marketing, and a desire to make a difference, we want to hear from you! Whether you’re based anywhere in the US or working remotely, you’ll feel right at home at Kiddom, where your ideas matter, and your career can flourish.

Frequently Asked Questions (FAQs) for Growth Marketing Manager Role at Kiddom
What are the main responsibilities of the Growth Marketing Manager at Kiddom?

As a Growth Marketing Manager at Kiddom, your key responsibilities include developing and executing growth marketing strategies to drive lead generation through various channels like paid search and email campaigns. You're expected to analyze and optimize acquisition channels, work with the sales team to improve conversion rates, and utilize A/B testing for continuous campaign improvement. You'll also measure marketing success and collaborate with cross-functional teams to create effective messaging.

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What qualifications are required for the Growth Marketing Manager position at Kiddom?

Candidates for the Growth Marketing Manager position at Kiddom should hold a Bachelor's degree in Marketing, Business, or a related field. Experience in growth marketing and lead generation, particularly within the K-12 education sector, is essential. Proficiency in tools like Hubspot, SalesForce, and Google Ads is important, along with strong writing skills and the ability to analyze marketing analytics.

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How does Kiddom support the Growth Marketing Manager in their role?

Kiddom provides a supportive environment for the Growth Marketing Manager by fostering collaboration with the Sr. Growth Marketing Manager and other cross-functional teams. You'll have access to tools and data analytics that help optimize marketing campaigns and measure success, ensuring you have the resources needed to drive results effectively.

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What growth opportunities does Kiddom offer for the Growth Marketing Manager?

At Kiddom, growth opportunities are robust! The company encourages professional development and innovation within the role. The Growth Marketing Manager can deepen their expertise, explore new strategies, and potentially move up to senior leadership roles as they contribute to the company’s growth and success in the K-12 education space.

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What is the salary range for the Growth Marketing Manager at Kiddom?

The salary range for the Growth Marketing Manager at Kiddom varies depending on geography, previous experience, seniority, and performance during the interview process. Employees also enjoy meaningful equity and a comprehensive benefits package, including health benefits and unlimited vacation within company guidelines.

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Common Interview Questions for Growth Marketing Manager
Can you describe your experience with growth marketing strategies?

When answering this question, share specific examples of growth marketing strategies you've implemented. Highlight any metrics or results that demonstrate your effectiveness, such as increased lead generation or improved conversion rates. Provide context about the channels you used and how you measured success.

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How do you prioritize different marketing channels for lead generation?

Discuss your approach to assessing the effectiveness and ROI of various channels. Explain how you analyze data from past campaigns and market trends to allocate resources effectively. It’s essential to highlight your experience with A/B testing to determine channel performance.

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What tools have you used for marketing analytics?

Mention specific tools you have experience with, such as Google Analytics, Hubspot, SalesForce, or any other relevant platforms. Explain how you’ve used these tools to derive insights and make data-driven decisions that impacted marketing outcomes.

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How do you stay updated on trends in the K-12 education sector and digital marketing?

Share how you engage with industry research, attend webinars, participate in professional groups, or subscribe to relevant publications. Express your commitment to continuous learning and adapting strategies based on the latest insights and trends.

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Can you provide an example of a successful multi-channel marketing campaign you’ve managed?

Craft your response by detailing a specific campaign you led, including the channels used, the target audience, and the achieved outcomes. Highlight your role in strategizing and executing the campaign while emphasizing any innovative approaches you took.

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How do you measure the success of a marketing campaign?

Discuss your criteria for success, such as lead growth, conversion rates, or engagement levels. Share that you leverage analytical tools to track performance against set goals and how you adapt your techniques based on the results gathered.

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What role does collaboration play in your marketing strategy?

Emphasize the importance of collaboration by providing examples of how you’ve worked with sales teams, content creators, and educational leaders. Detail how collective brainstorming has led to more effective campaigns and better alignment with company goals.

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What challenges have you faced in growth marketing, and how did you overcome them?

Identify specific challenges, such as low conversion rates or adapting to new market trends, and discuss the strategies you employed to overcome these obstacles. Quantify improvements or lessons learned to showcase your problem-solving skills.

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Why do you want to work as a Growth Marketing Manager at Kiddom?

Articulate your passion for education and how Kiddom's mission resonates with you. Speak about your desire to contribute positively to K-12 learning experiences and how your skills will benefit the company in achieving its goals.

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How do you handle feedback and criticism in a marketing role?

Detail your approach to constructive criticism by emphasizing your willingness to learn and adapt. Provide instances where you've incorporated feedback into your strategies and how that led to positive changes or successful outcomes.

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Kiddom helps teachers and learners unlock their full potential.

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 19, 2025

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