As a Summer Intern in Strategy & Planning at KISS, your primary responsibilities will include conducting brand research and competitive analyses, evaluating existing branding strategies, and providing actionable insights for new brands. You will work collaboratively with other teams to align on brand strategies and assist with developing case studies that support corporate brand equity management.

To qualify for the Summer Intern position in Strategy & Planning at KISS, candidates should be currently enrolled in a college or university program relevant to business administration or management. Strong analytical, communication, and interpersonal skills are necessary, along with proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

The Summer Intern position at KISS is structured to run for approximately 12 weeks, with a minimum commitment of 6 weeks. Interns are expected to work 36 hours per week, Monday through Thursday from 9 AM to 5:30 PM. This allows for a rewarding summer experience while balancing academic commitments.

During your time as a Summer Intern in Strategy & Planning at KISS, you will hone your analytical and quantitative skills, enhance your ability to communicate ideas effectively, and learn to work collaboratively across functional teams. You'll also gain insights into brand development and strategic branding initiatives, which will be invaluable for your professional growth.

KISS offers a competitive benefits package to Summer Interns, which includes sick days, corporate employee discounts, and access to an onsite employee fitness center with various amenities. Additionally, interns can enjoy complimentary gourmet meals provided at the HQ, along with the unique perk of Summer Fridays.

A great way to answer this question is to discuss your passion for understanding consumer behavior and the power of effective branding. Mention specific brand strategies that excite you and how they relate to KISS's mission to enhance brand equity.

When answering, provide a specific example of a research project. Detail the research methods you used, the insights you gained, and how those insights influenced a specific outcome or decision.

Explain your method, such as identifying competitors, evaluating their branding tools, and extracting key learnings that can inform KISS's strategy. Emphasize your appreciation for data and how you turn analysis into actionable insights.

Show that you see feedback as an opportunity for growth. Discuss how you listen actively, ask questions to clarify, and implement suggestions to improve your work within the team context.

Mention your proficiency in Microsoft Office Suite, particularly Excel for data analysis and PowerPoint for presentations. If you have experience with any branding or research tools, be sure to highlight those as well.

Prior to the interview, research KISS’s market presence, analyze their competitive advantages and challenges, and be prepared to share your perceptions. Tailor your response to align with KISS's branding objectives and recent initiatives.

Discuss elements such as clarity, memorable messaging, customer engagement, and adaptability to market trends. Illustrate your points using examples of successful brands that embody these traits.

Convey your understanding of current market dynamics, such as rapidly changing consumer preferences or the importance of digital marketing. Pose potential strategies brands might implement to overcome these challenges.

Explain your time management strategies, such as creating a to-do list or using software tools to keep track of projects. Illustrate with an example of when you've successfully managed competing deadlines.

Highlight your relevant skills, enthusiasm for the role, and understanding of the brand. Emphasize your collaborative spirit and your eagerness to contribute to KISS's brand equity journey.