Marketing Manager

About Us 

Leona is on a mission to empower everyone to take the best care of themselves and their loved ones. Founded by the ex-COO of Rappi, Leona has an ambitious goal: to transform the way the world interacts with healthcare. 

We seek to provide millions of patients with high-quality medical information and care, offering convenience and personalization far beyond what the current healthcare system can offer. We strongly believe that where you live shouldn’t impact your access to high-quality care. 

We are building a communications platform that supports doctors communicate with their patients through WhatsApp. Headquartered in Mexico City, we are a global team with team members based in New York and San Francisco. Our diverse team brings together years of experience from scaling tech companies like Uber, Rappi, Modern Fertility and Wonder throughout the US and Latin America. Leona is backed by top-tier investors such as General Catalyst & Accel, and an incredible list of angel investors, including the founders of Maven Clinic, Rappi, Nubank, Xepelin, Forward Health, and other successful technology companies. 

If you are hungry to learn from an early stage startup, iterate and roll up your sleeves to make some magic, this role might be the perfect fit for you! 

The Role 

As the Marketing Manager, you will lead and execute marketing initiatives to grow Leona’s presence, engage new audiences, and strengthen our brand. Your role will be critical in shaping Leona’s public identity, attracting healthcare providers, and building patient awareness. You’ll work closely with cross-functional teams, including product, sales, and customer success, to deliver impactful campaigns that highlight Leona’s unique value.

Key Responsibilities

• Develop & Execute Marketing Strategy: Create a comprehensive marketing plan that aligns with Leona’s business objectives. Identify key channels, strategies, and content to drive awareness and adoption.
• Lead Brand Building Efforts: Shape Leona’s brand messaging and visual identity to resonate with healthcare professionals and patients. Manage brand consistency across all platforms and materials.
• Content Creation & Management: Develop content across digital channels, including social media, email, blog, and website. Craft engaging, informative content to position Leona as a leader in healthcare communication.
• Digital Marketing & Analytics: Plan and execute digital campaigns (SEO, PPC, social media, email) and track their effectiveness. Use data analytics to optimize campaigns, ensuring maximum reach and engagement.
• Partnership Marketing: Collaborate with healthcare partners, including clinics and associations, to amplify our reach and enhance our reputation within the medical community.
• Lead Generation & Customer Acquisition: Design and implement lead-generation strategies to grow our customer base. Utilize various channels to attract and convert leads into long-term users.
• Market Research & Competitive Analysis: Stay updated on healthcare communication trends and competitive landscape. Use insights to refine marketing strategies and stay ahead of industry shifts.

What You Can Expect: 

• Autonomy & Responsibility: You will take ownership of your time and efforts, prioritizing the activities that have the largest impact for the company 
• Team Collaboration: We are very team oriented; you’ll have the opportunity to work with a small, nimble team of superstars, gaining insight into building a company from scratch. Everyone in the team is here to help each other - 24/7. 
• Mentorship: The team members are here to support your career growth goals within the company and afterwards 
• Ambiguity: There are a lot of unknowns given the early stage of the company, you will be responsible for navigating ambiguous environments and determining the best path forward 
• Dedication: If you prefer 9-5 environments, this role is not for you. While there is no strict ‘clocking in/clocking out’ schedule, the aggressive growth goals require the team to work more than 8 hours a day 
• Flexibility: The team is very flexible to changing schedules and are very accommodating to any circumstances you may have 

• ​​Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in marketing at early stage startups , preferably in healthcare, tech, or a related field.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Excellent written and verbal communication skills, with an ability to craft compelling, audience-specific messages.
• Ability to analyze and interpret marketing data to make informed decisions.
• Creative thinker with an eye for detail and a passion for healthcare innovation.
• Spanish language fluency required, English advanced level