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Lead Website Product Manager

Company Description

About LGC

With over 180 years of scientific heritage and operations in 14 countries, our products and services are integral to the industries that safeguard our food, water, medicine, and environment.

Working collaboratively with our partners across the scientific community, our solutions address some of the most complex challenges facing society today. Together we respond to global health challenges, pioneer precision medicine, and advance the safety and sustainability of our food, medicines and environment.

From pharmaceutical companies and diagnostic manufacturers, to testing laboratories and food and beverage producers, our diverse customers rely on our innovative solutions to ensure the highest standards of quality, safety, and compliance.

Job Description

Position Summary

As Lead Website Product Manager, you will play an integral role in redefining the business unit’s online presence and positioning ecommerce as a critical commercial sales channel. You will ensure that the ecommerce site runs efficiently, the demands and feedback of customers are heard, and releases of new features and improvements meet a set standard. You will be responsible for leading the digital product roadmap, making sure it has the flexibility and performance to support the rapid growth of the business. You will work in multi-functional teams to identify and implement continuous improvements across the business unit’s digital real estate. This position calls for a blend of technical skills, creativity, and forward-thinking. 

Roles and Responsibilities 

  • Support the business unit website ecosystem with a focus on improving customer experience and growing the impact ecommerce has on the business. 
  • Build and deliver outstanding digital experiences that offer a seamless customer journey between content and physical product. 
  • Manage a roadmap and strategy for digital experience and ecommerce functionality that balances feature development with long-term scaling. 
  • Place customers first by performing market research, user research, A/B testing, data analysis and user testing. Translate findings, business needs, and technological capabilities into realistic user stories, digital product requirements, and desired outcomes. 
  • Serve as the voice of the marketing user with technical teams by gathering feedback from marketing users and translating that into actionable requirements. Set up workflows for content creation, approvals, and version control to empower non-technical staff to maintain the content on the websites. 
  • Collaborate with IT by articulating business needs, user needs, and difficulties in Product Requirement Documents (PRDs) 
  • Conduct training for newly introduced or revised functionality for internal collaborators like product management, customer service, and sales. Work with team on customer communications. 
  • Build cases and analytical insights for developing significantly new ecommerce features, by identifying clear problems and success metrics and using data to make informed digital product decisions. 
  • Support solving problems by analyzing performance, fielding inquiries, and proposing solutions as they relate to the customer’s ability to self-serve online. 
  • Work with business analysts to set up the user acceptance criteria and in ensuring that processes are detailed for digital products. 

Qualifications

Essential 

  • BA/BS degree in marketing or business or equivalent working experience is required, 
  • Experience with building ecommerce platforms and using content management tools 
  • Minimum of 3 years of proven, hands-on development experience with multiple web technologies (HTML, CSS, Bootstrap, JavaScript, JSP, XML, Web Services) 
  • Lead developer experience 
  • Minimum of 5 years of experience within enterprise content management with deep product knowledge in one or more Web Content Management systems 
  • Required skills: Proficiency in Microsoft Outlook, Word, Excel, Google Analytics, various ecommerce platforms like SAP Commerce Cloud (Hybris), multiple CMS platforms, and DAM platforms like Canto 
  • Expert proficiency in one or more enterprise website platform 
  • Execution and results-focused, with emphasis on on-time delivery, ability to structure complex work streams and work independently and with teams 
  • Experience leading projects sophisticated in scope and process implementations in addition to working in matrix organizations 
  • Strong acuity for web analytics and a knowledge of how critical metrics translate to business value. 

Preferred 

  • Experience in life science or genomics 
  • Experience using Optimizely 
  • Experience with CCV2 (SAP Commerce Cloud) 
  • Preferred skills: Google Drive, Docs, Sheets, Slides, O365, MS Teams, Asana or other project management software 

Proficiencies & Behaviors 

  • Ability to check assumptions at the door and approach the multiple systems and sites with curiosity 
  • A self-starter who can act autonomously while knowing when to check in with colleagues, ask for feedback, and make adjustments. 
  • Good communication (both written and verbal), organizational and time management skills 

Physical Requirements 

  • Must be able to remain in a stationary position for a prolonged period of time. 

Additional Information

ABOUT LGC

LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high-quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality, and range. 

OUR VALUES

  • PASSION
  • CURIOSITY 
  • INTEGRITY
  • BRILLIANCE
  • RESPECT

EQUAL OPPORTUNITIES 

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.

For more information about LGC, please visit our website www.lgcgroup.com

#scienceforasaferworld 

Average salary estimate

$110000 / YEARLY (est.)
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$120000K

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What You Should Know About Lead Website Product Manager, LGC Group

As the Lead Website Product Manager at LGC, located on Parmenter St in Middleton, WI, you’ll embark on an exciting journey of transforming our online presence and driving our eCommerce initiatives. With 180 years of scientific excellence backing us, your role will be pivotal in enhancing customer experiences and elevating eCommerce as a vital sales channel. Imagine leading a digital product roadmap that not only strives for seamless integration between content and products, but also emphasizes listening to customer feedback and evolving accordingly. You’ll work closely with cross-functional teams to continuously improve our website ecosystem, ensuring we meet market demands while keeping a sharp focus on customer satisfaction. Your expertise in web technologies will be instrumental in building user-friendly digital experiences, while your ability to analyze data will turn insights into actionable plans. Additionally, collaborating with our IT teams and marketing users will help bridge the gap between technical needs and business goals. This is not just a job; it's an opportunity to shape how customers interact with LGC online, blending innovation with practicality. If you’re passionate about pushing boundaries in eCommerce and digital strategy, we’d love to have you on our team!

Frequently Asked Questions (FAQs) for Lead Website Product Manager Role at LGC Group
What are the primary responsibilities of the Lead Website Product Manager at LGC?

The Lead Website Product Manager at LGC is responsible for redefining our online strategy by improving customer experience, managing the digital product roadmap, and ensuring effective eCommerce functionality. This role focuses on implementing continuous improvements, collaborating with cross-functional teams, and translating customer feedback into actionable plans to enhance our website ecosystem.

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What qualifications are needed for the Lead Website Product Manager position at LGC?

To qualify for the Lead Website Product Manager role at LGC, candidates should possess a BA/BS degree in marketing or business, or equivalent experience. Additionally, a minimum of 5 years in enterprise content management and hands-on experience with web technologies like HTML, CSS, and multiple CMS platforms are critical. Proven leadership and project management skills are essential for success in this position.

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How does the Lead Website Product Manager ensure a seamless customer journey at LGC?

To ensure a seamless customer journey, the Lead Website Product Manager at LGC focuses on building outstanding digital experiences that link content with our physical products. This involves conducting thorough market research, leveraging user feedback, and continuously refining our website functionality to cater to customer needs and enhance their overall experience.

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What tools and technologies does the Lead Website Product Manager at LGC use?

The Lead Website Product Manager at LGC utilizes a variety of tools and technologies, including web development frameworks (HTML, CSS, JavaScript), content management systems, and analytics tools like Google Analytics. Proficiency with eCommerce platforms such as SAP Commerce Cloud is also crucial for managing and optimizing our online sales capabilities.

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Can you describe the team dynamic for the Lead Website Product Manager at LGC?

At LGC, the Lead Website Product Manager collaborates within a dynamic, multi-functional team environment, working closely with IT, marketing, and customer service departments. This role requires an interplay of technical skills and business acumen, fostering an agile approach to react quickly to market changes while ensuring that customer feedback effectively informs our digital strategy.

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Common Interview Questions for Lead Website Product Manager
How do you prioritize features in the product roadmap?

When prioritizing features in the product roadmap, I evaluate based on user feedback, business goals, and technical implications. I consider a feature's impact on the customer experience and align it with our long-term objectives, ensuring a balance between immediate deliverables and strategic growth.

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Describe a time you improved a digital experience for users?

In a previous role, I identified user frustration with our checkout process through feedback and analytics. By implementing A/B testing, I revised the flow and simplified steps, which resulted in a 30% increase in conversion rates. This experience reinforced the importance of user-centered design in my approach.

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What metrics do you track for assessing website performance?

I regularly track metrics such as conversion rates, bounce rates, average session duration, and customer feedback. These metrics provide insights into user behavior and highlight areas for improvement, guiding informed decisions on where to focus our digital development efforts.

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How do you approach feedback from customers or stakeholders?

I approach feedback as an opportunity to enhance our digital offerings. I gather insights through structured user research and ensure all feedback is analyzed and translated into actionable strategies, collaborating with cross-functional teams to implement necessary adjustments smoothly.

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What strategies do you use for user testing?

For user testing, I often employ usability tests involving real customers to observe their interactions with new features. I combine qualitative and quantitative methods, such as surveys and heatmaps, to gain a comprehensive understanding of user experiences and tailor improvements accordingly.

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How do you manage collaboration between technical and business teams?

I focus on clear communication and establishing common goals between technical and business teams. By creating detailed Product Requirement Documents (PRDs) and holding regular check-ins, I ensure everyone is aligned on priorities, timelines, and deliverables, thus facilitating smooth collaboration.

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What have you learned from a project that did not go as planned?

From a project that faced delays due to unforeseen technical issues, I learned the significance of setting realistic timelines and continuously communicating underperformance. This encouraged a more adaptive planning approach, incorporating buffer times to manage unexpected challenges better.

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How do you approach eCommerce channel growth?

I approach eCommerce channel growth by first analyzing our current performance metrics and identifying potential gaps. Engaging in market research to understand customer needs, I develop targeted campaigns aligning our products with user expectations while utilizing data-driven decisions to optimize sales strategies.

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Discuss your experience with content management systems.

I have extensive experience with various content management systems, especially in creating streamlined workflows for content requests and approvals. I understand the technical aspects of these tools and have trained teams on best practices, enabling non-technical staff to manage content efficiently.

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What excites you most about the Lead Website Product Manager role at LGC?

What excites me most about the Lead Website Product Manager role at LGC is the opportunity to innovate within a company committed to excellence in life sciences. The chance to blend creativity and technology while making a tangible impact on customer experiences and overall business growth truly motivates me.

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LGC is a life sciences measurement and testing company providing laboratory services, reference materials, analytical testing products and services along with genomics solutions for the pharmaceutical, food, agricultural biotechnology, government,...

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Full-time, on-site
DATE POSTED
April 17, 2025

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