Paid Ads Specialist / Team Manager for Music Agency - Meta, Google Ads, Tiktok

As a Paid Ads Specialist / Team Manager at Liberty Music PR, your primary responsibilities will include designing and managing advertising strategies on platforms like Meta, Google Ads, and TikTok, analyzing campaign performance to optimize ad effectiveness, and collaborating with creative teams to produce compelling ad content. You’ll also conduct market research to identify target audiences and oversee budgeting for each campaign to drive maximum results.

To apply for the Paid Ads Specialist / Team Manager role at Liberty Music PR, candidates should possess a Bachelor's degree in Marketing, Business, or a related field and demonstrate proven experience managing successful advertising campaigns across Meta, Google Ads, and TikTok. Strong analytical skills, effective communication abilities, and a collaborative work approach are also essential for success in this position.

The work environment at Liberty Music PR for the Paid Ads Specialist / Team Manager role is remote, fostering a creative, fun, and collaborative atmosphere. This position also offers excellent networking opportunities with music professionals while contributing to meaningful changes within the industry, making it an inspiring place to be part of the action.

Absolutely! While previous experience in the music industry is preferred, it’s not mandatory. However, understanding the nuances of the music scene can greatly enhance your ability to create effective advertising strategies tailored to our artists' audiences at Liberty Music PR.

Liberty Music PR offers a range of benefits for its Paid Ads Specialist / Team Manager, including health insurance, a gym membership, a work laptop, and opportunities for additional commission earnings based on performance. This role also provides a unique chance to work in a mission-driven environment focused on empowering artists.

In my previous roles, I've successfully managed advertising campaigns on platforms such as Meta, Google Ads, and TikTok. This includes creating targeted ads, analyzing performance metrics, and optimizing campaigns for better ROI.

I prioritize thorough planning by assessing past campaign costs and performance. I set clear budgets for each platform, monitor expenses closely, and reallocate funds dynamically based on real-time results to maximize overall return on investment.

One notable campaign I managed was for an independent artist that utilized both Meta and TikTok. We saw a 150% increase in engagement by targeting specific audiences, using A/B testing for ad visuals, and adjusting strategies based on live feedback, resulting in increased ticket sales for their concert.

Key metrics I focus on include click-through rates, conversion rates, engagement levels, and overall return on ad spend. These indicators help me assess the effectiveness of the messaging and target audience alignment, allowing for timely adjustments to campaign strategies.

I regularly follow industry blogs, attend webinars, and participate in online forums focused on digital marketing. Staying connected with other professionals in the field also helps me learn about emerging trends and effective strategies.

For underperforming ads, I start by carefully analyzing the performance data to identify potential issues, such as targeting mismatches or content that isn’t resonating. I would then make adjustments to the audience targeting, tweak the copy, or alter visuals to enhance performance.

I aim to foster open communication, sharing campaign objectives and discussing ideas collaboratively. I value input from creative team members, ensuring we align our advertising strategies with their concepts to create engaging and effective content.

Social media is crucial in advertising for musicians as it allows for direct engagement with fans, targeted promotions, and sharing content that can go viral. It's an invaluable tool for growing audiences and enhancing artist visibility in a crowded market.

I provide regular reporting and updates on campaign metrics, showing the data in a comprehensible format. I also initiate follow-up discussions to review results and align on strategies moving forward, promoting an open and trustworthy relationship.

I'm particularly drawn to Liberty Music PR's mission of empowering independent artists. The opportunity to combine my marketing skills with a cause that helps musicians retain their rights and grow their careers aligns perfectly with my passion for music and marketing.