Job details

General Manager of Product, Primary Care

About us

LifeMD is a leader in virtual primary care, headquartered in NYC, and we're redefining how healthcare meets technology. Our vertically integrated digital care platform powers telemedicine, laboratory services, and pharmacy solutions, serving over 200 conditions across all 50 states.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company—it’s a tech company revolutionizing healthcare.

About the role

The General Manager of Product, Primary Care is responsible for defining, prioritizing, and managing the product roadmap for a specific product or product line. This role requires a deep understanding of customer needs, market trends, and business objectives. The General Manager of Product, Primary Care will work closely with cross-functional teams to ensure successful product delivery.

Responsibilities

Define and Maintain Product Vision:

Develop and articulate a compelling product vision and strategy aligned with business goals
Create and maintain a prioritized product roadmap, incorporating customer feedback, market analysis, and competitive intelligence

Gather and Analyze Market Research:

Conduct market research and competitive analysis to identify opportunities and threats
Analyze market data, user feedback, and competitive landscapes to inform product decisions

Manage Product Backlog & Launch:

Create, maintain, and prioritize the product backlog, ensuring it reflects the product vision and roadmap
Write clear and concise user stories and acceptance criteria
In coordination with finance, develop appropriate pricing strategies
Oversee aspects of the product lifecycle, from ideation and development to launch, go-to-market, and ongoing scaling

Collaborate with Cross-Functional Teams:

Work closely with engineering, marketing, operations, legal, finance, and other relevant teams to ensure successful product delivery
Facilitate communication and collaboration between stakeholders
Resolve roadblocks and ensure timely delivery of product roadmap

Measure and Analyze Product Performance:

Track key product metrics (e.g., user engagement, customer satisfaction, market share) and analyze performance
Use data to identify areas for improvement and make data-driven decisions
Monitor key performance indicators (KPIs) and track progress towards achieving business goals

7+ years of experience in product management, product marketing, product owner or a similar role
Proven track record of success in leading and growing a product line or business unit for a digital healthcare company
Strong understanding of product development methodologies; experience with product discovery/validation techniques and proficiency with project/product management tools (e.g., Jira, ClickUp)
Excellent communication, presentation, and interpersonal skills
Ability to prioritize effectively and manage multiple projects simultaneously
Data-driven decision-making skills
Ability to thrive in a fast-paced, dynamic environment

Salary Range: $200,000-$250,000
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Unlimited PTO Policy
Commuter Benefits
Paid Holidays
Short Term & Long Term Disability
Training & Development

Average salary estimate

$225000 / YEARLY (est.)

min

max

$200000K

$250000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About General Manager of Product, Primary Care, LifeMD

LifeMD is on the cutting edge of virtual primary care, and we're excited to welcome a passionate General Manager of Product, Primary Care to our team. In this role, you'll wield a tremendous impact on our product strategy and delivery, ensuring our innovative telemedicine and digital care platform meets the diverse needs of our users across the nation. You're not just stepping into a senior position; you're gaining the opportunity to reshape the landscape of healthcare technology. You'll delve deep into market trends and customer insights, crafting a product vision that resonates with industry demands while actively collaborating with various teams—from engineering to marketing—to bring your ideas to life. The journey doesn't just end at the strategy; you will steer the product through its entire lifecycle, ensuring effective prioritization of tasks, clear communication of user stories, and successful market launches. If you're a proactive leader with a solid background in digital healthcare product management, we encourage you to join LifeMD. With your expertise, you’ll be integral in enhancing our performance metrics, identifying areas for improvement, and refining our offerings to continue leading in an ever-evolving market. Let’s work together to revolutionize how healthcare meets technology and provide outstanding services to our customers!

Frequently Asked Questions (FAQs) for General Manager of Product, Primary Care Role at LifeMD

What are the main responsibilities of the General Manager of Product, Primary Care at LifeMD?

As the General Manager of Product, Primary Care at LifeMD, you will define and manage the product roadmap while maintaining a compelling product vision. Your core responsibilities include conducting market research and gathering user feedback, overseeing product launches, collaborating with cross-functional teams, and analyzing product performance to ensure alignment with customer needs and business objectives.