The Internet lacks a protocol for money. Lightspark is building the tools and services to make it happen. Lightspark builds enterprise-ready infrastructure for open payments for the Internet at scale using the Lightning Network. An always-on, low-cost, universal payment network will completely transform how money is moved, enabling businesses and developers to transform existing solutions and build new financial systems, services, and processes accessible to everyone, transcending geographical restraints. Lightspark is headquartered in Los Angeles, California, but serves the world.
Lightspark is looking for an innovative and strategic Director of Product Marketing to shape and drive the marketing vision for our cutting-edge payment solutions. This is a unique opportunity to shape the narrative, drive adoption, and position our company as the leader in the rapidly evolving payments industry. You will own the go-to-market strategy, deeply understand our target audiences, and work cross-functionally to translate complex blockchain technology into compelling, customer-centric stories that drive growth. We are looking for someone who is excited to be part of a cutting-edge company at the intersection of blockchain and financial technology. We are building so the ability to work successfully in a fast-paced, constantly changing environment while aligning with our company values and collaborative culture is key. The position is based onsite at our offices in Culver City, Los Angeles.
What you’ll be doing:
Develop and execute the overall product marketing strategy to position Lightspark as the leader in payments.
Define and refine messaging and positioning for all products, ensuring alignment with market trends and customer needs.
Conduct comprehensive market research to understand customer pain points, competitive landscape, and market opportunities.
Act as the voice of the customer, ensuring insights are embedded across product development and marketing initiatives.
Lead all GTM efforts for new product launches, including positioning, messaging, and activation plans across multiple channels.
Partner with the product and engineering teams to develop effective launch strategies and ensure timely execution.
Drive demand generation programs in collaboration with the growth marketing team to attract and convert customers.
Oversee the creation of product marketing materials, such as FAQs, whitepapers, case studies, website content, and sales enablement tools.
Build strong cross functional relationships across all departments in particular with Engineering, product, design and sales.
Define and track key performance indicators (KPIs) for product marketing efforts, including customer acquisition, retention, and product adoption metrics.
Regularly present results, insights, and recommendations to executive leadership.
What we’re looking for:
8+ years of experience in product marketing, preferably within fintech, blockchain, or payments industries.
Proven track record of successfully launching and scaling products in a high-growth environment as well as developing and executing long-term strategies aligned with company goals.
Deep understanding of blockchain technology and its applications in payments (e.g., Layer 2 solutions, stable coins, cryptocurrency, payments systems and API integrations).
Experience working in global markets or with cross-border payments.
Background in developer marketing or partnerships is a plus.
Experience building, managing and developing high performing teams
Experience with marketing tools like HubSpot, Salesforce, or similar platforms.
Analytical mindset with strong data analysis skills to inform marketing strategies and measure success.
Proven leadership in mentoring and guiding cross-functional teams to foster collaboration and innovation.
Customer-centric approach, emphasizing deep empathy and a focus on addressing pain points through product positioning.
At Lightspark, being a collaborative and mission-driven culture focused on redefining the future of payments is at our core. We are seeking someone who shares the same approach.
Lightspark is on a mission to build an open payment protocol for the Internet at scale and therefore we’re committed to creating a more inclusive and diverse workplace to reflect the customers we serve. We welcome interest from individuals of all backgrounds and levels of experience who share our mission. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.
We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the State of California Fair Chance Initiative for Hiring.
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Lightspark is on the cutting edge of transforming payments on the Internet, and we're in search of a dynamic Director of Product Marketing to join our team in Culver City. If you're a forward-thinker with a knack for shaping marketing strategies, this is the opportunity for you! You will be at the forefront of an innovative company leveraging the Lightning Network to create an always-on, low-cost, and universal payment network that reshapes how money moves. You'll own the go-to-market strategy for our groundbreaking payment solutions, translating the intricate world of blockchain technology into engaging, customer-focused stories. Your expertise in product marketing will be critical to helping us resonate with our target audiences and lead the charge in driving growth. You’ll conduct in-depth market research to ascertain customer pain points and competitive landscapes, ensuring that our messaging and positioning are spot-on. At Lightspark, we prioritize collaboration, so you’ll work hand in hand with our engineering, product, and sales teams. A key part of your role will be to oversee the creation of various marketing materials while also tracking performance metrics to guide future marketing efforts. This role offers you an exciting platform to infuse your experience in fintech, blockchain, or payments into a culture dedicated to building accessible financial systems for everyone. Join us, and let’s redefine the future of payments together!
Lightspark is created to explore, build and extend the capabilities and utility of Bitcoin.
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