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Director of Product Marketing

The Internet lacks a protocol for money. Lightspark is building the tools and services to make it happen. Lightspark builds enterprise-ready infrastructure for open payments for the Internet at scale using the Lightning Network. An always-on, low-cost, universal payment network will completely transform how money is moved, enabling businesses and developers to transform existing solutions and build new financial systems, services, and processes accessible to everyone, transcending geographical restraints. Lightspark is headquartered in Los Angeles, California, but serves the world.

Lightspark is looking for an innovative and strategic Director of Product Marketing to shape and drive the marketing vision for our cutting-edge payment solutions. This is a unique opportunity to shape the narrative, drive adoption, and position our company as the leader in the rapidly evolving payments industry. You will own the go-to-market strategy, deeply understand our target audiences, and work cross-functionally to translate complex blockchain technology into compelling, customer-centric stories that drive growth.   We are looking for someone who is excited to be part of a cutting-edge company at the intersection of blockchain and financial technology.  We are building so the ability to work successfully in a fast-paced, constantly changing environment while aligning with our company values and collaborative culture is key.  The position is based onsite at our offices in Culver City, Los Angeles.

What you’ll be doing:

  • Develop and execute the overall product marketing strategy to position Lightspark as the leader in payments.

  • Define and refine messaging and positioning for all products, ensuring alignment with market trends and customer needs.

  • Conduct comprehensive market research to understand customer pain points, competitive landscape, and market opportunities.

  • Act as the voice of the customer, ensuring insights are embedded across product development and marketing initiatives.

  • Lead all GTM efforts for new product launches, including positioning, messaging, and activation plans across multiple channels.

  • Partner with the product and engineering teams to develop effective launch strategies and ensure timely execution.

  • Drive demand generation programs in collaboration with the growth marketing team to attract and convert customers.

  • Oversee the creation of product marketing materials, such as FAQs, whitepapers, case studies, website content, and sales enablement tools.

  • Build strong cross functional relationships across all departments in particular with Engineering, product, design and sales.

  • Define and track key performance indicators (KPIs) for product marketing efforts, including customer acquisition, retention, and product adoption metrics.

  • Regularly present results, insights, and recommendations to executive leadership.

What we’re looking for:

  • 8+ years of experience in product marketing, preferably within fintech, blockchain, or payments industries.

  • Proven track record of successfully launching and scaling products in a high-growth environment as well as developing and executing long-term strategies aligned with company goals.

  • Deep understanding of blockchain technology and its applications in payments (e.g., Layer 2 solutions, stable coins, cryptocurrency, payments systems and API integrations).

  • Experience working in global markets or with cross-border payments.

  • Background in developer marketing or partnerships is a plus.

  • Experience building, managing and developing high performing teams

  • Experience with marketing tools like HubSpot, Salesforce, or similar platforms.

  • Analytical mindset with strong data analysis skills to inform marketing strategies and measure success.

  • Proven leadership in mentoring and guiding cross-functional teams to foster collaboration and innovation.

  • Customer-centric approach, emphasizing deep empathy and a focus on addressing pain points through product positioning.

  • At Lightspark,  being a collaborative and mission-driven culture focused on redefining the future of payments is at our core.  We are seeking someone who shares the same approach.

Lightspark is on a mission to build an open payment protocol for the Internet at scale and therefore we’re committed to creating a more inclusive and diverse workplace to reflect the customers we serve. We welcome interest from individuals of all backgrounds and levels of experience who share our mission. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics. 

We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the State of California Fair Chance Initiative for Hiring.

Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

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What You Should Know About Director of Product Marketing, Lightspark

Lightspark is on the cutting edge of transforming payments on the Internet, and we're in search of a dynamic Director of Product Marketing to join our team in Culver City. If you're a forward-thinker with a knack for shaping marketing strategies, this is the opportunity for you! You will be at the forefront of an innovative company leveraging the Lightning Network to create an always-on, low-cost, and universal payment network that reshapes how money moves. You'll own the go-to-market strategy for our groundbreaking payment solutions, translating the intricate world of blockchain technology into engaging, customer-focused stories. Your expertise in product marketing will be critical to helping us resonate with our target audiences and lead the charge in driving growth. You’ll conduct in-depth market research to ascertain customer pain points and competitive landscapes, ensuring that our messaging and positioning are spot-on. At Lightspark, we prioritize collaboration, so you’ll work hand in hand with our engineering, product, and sales teams. A key part of your role will be to oversee the creation of various marketing materials while also tracking performance metrics to guide future marketing efforts. This role offers you an exciting platform to infuse your experience in fintech, blockchain, or payments into a culture dedicated to building accessible financial systems for everyone. Join us, and let’s redefine the future of payments together!

Frequently Asked Questions (FAQs) for Director of Product Marketing Role at Lightspark
What are the primary responsibilities of the Director of Product Marketing at Lightspark?

The Director of Product Marketing at Lightspark is responsible for developing and executing the overall product marketing strategy. This includes defining product messaging, leading go-to-market efforts for new product launches, conducting market research to understand customer needs, and collaborating with cross-functional teams to ensure successful product positioning and activation.

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What qualifications do I need to become a Director of Product Marketing at Lightspark?

To qualify for the Director of Product Marketing position at Lightspark, candidates should have at least 8 years of experience in product marketing, particularly within the fintech, blockchain, or payments industries. A strong understanding of blockchain technology and a proven track record of launching successful products in high-growth environments are essential.

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How does the Director of Product Marketing at Lightspark contribute to market research?

In the Director of Product Marketing role at Lightspark, you'll conduct comprehensive market research to identify customer pain points, evaluate the competitive landscape, and discover market opportunities. This insight will directly inform product positioning and messaging, ensuring alignment with market needs.

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What is the team environment like for the Director of Product Marketing at Lightspark?

The team environment at Lightspark is collaborative and mission-driven. The Director of Product Marketing will work closely with various departments including engineering, product, and sales to foster innovation and ensure marketing initiatives are executed effectively, all while supporting a culture that values inclusivity and diverse perspectives.

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What impact does the Director of Product Marketing have on Lightspark's growth?

The Director of Product Marketing plays a crucial role in Lightspark's growth by driving demand generation programs, shaping customer-centric messaging, and leading the launch of innovative payment solutions. By ensuring that customers are engaged and informed, the position directly contributes to increased customer acquisition, retention, and overall product adoption.

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Common Interview Questions for Director of Product Marketing
Can you describe your experience with product marketing in fintech or blockchain?

In your response, highlight specific examples of products you've launched in fintech or blockchain, focusing on the strategies you employed and the outcomes achieved. Emphasize your understanding of the industry's unique challenges and how you addressed them.

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How do you prioritize market research when developing a product marketing strategy?

Discuss your process for gathering and analyzing market data, and how this information influences your decision-making. Mention methods you use, such as customer surveys or competitive analysis, and how you translate this into actionable insights for positioning.

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What strategies have you used to successfully launch new products?

Share specific strategies you’ve implemented in past roles, such as drafting compelling messaging, identifying target audiences, or leveraging marketing channels effectively. Include examples of successful launches and what you learned from any challenges faced.

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How do you ensure that messaging aligns with customer needs and market trends?

Explain your approach to developing messaging, including how you gather customer feedback and stay updated on market trends. Highlight any tools or frameworks you use to ensure consistency and relevance across all marketing efforts.

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What methods do you use to measure the success of product marketing initiatives?

Discuss the key performance indicators (KPIs) you focus on, such as customer acquisition rates or product adoption metrics. Describe how you analyze this data to refine your strategies and improve future marketing efforts.

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Can you give an example of how you’ve worked cross-functionally in the past?

Provide a specific example of a project where collaboration was key to success. Detail your role in facilitating communication and ensuring alignment among different departments, and what outcomes resulted from this teamwork.

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What do you see as the biggest challenge in product marketing within the payments industry?

Identify challenges you believe the industry faces, such as regulatory restrictions or rapid technological advancements. Elaborate on how you would address these challenges in your role as Director of Product Marketing at Lightspark.

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How do you handle feedback from stakeholders on your marketing strategies?

Describe your approach to receiving and incorporating feedback from various stakeholders. Emphasize an open-minded attitude and the importance of collaboration, detailing how you use constructive criticism to improve your marketing strategies.

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What role does customer advocacy play in your marketing strategies?

Discuss the importance of being the 'voice of the customer' in your role. Share how you translate customer insights into impactful marketing messages, ensuring that your campaigns address their pain points effectively.

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How do you stay updated with trends in blockchain and fintech?

Outline your methods for keeping abreast of industry developments, such as following thought leaders, attending conferences, or participating in online forums. Highlight how this knowledge informs your product marketing strategies at Lightspark.

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Lightspark is created to explore, build and extend the capabilities and utility of Bitcoin.

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Full-time, on-site
DATE POSTED
January 17, 2025

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