Senior Manager, Marketing Operations

To apply for the role of Senior Manager, Marketing Operations at MariaDB, you should have 5-8 years of experience in marketing, specifically with a strong background in marketing operations. Hands-on experience with B2B marketing and sales automation systems, such as Marketo and Salesforce, is essential. A Marketo certification is preferred. Candidates should also possess excellent analytical skills and the ability to develop working relationships across a distributed organization.

As a Senior Manager, Marketing Operations at MariaDB, your key responsibilities include managing and optimizing the marketing technology stack, ensuring data integrity, developing dashboards and reports to monitor marketing metrics, and collaborating with cross-functional teams to enhance lead management processes. You'll also provide insights and recommendations for campaign improvements and manage the marketing operations budget.

MariaDB encourages professional growth by providing a work environment that values creativity and new ideas. As a Senior Manager, Marketing Operations, you'll have the opportunity to collaborate with high-caliber colleagues worldwide, which fosters learning and can help you develop your skills further in marketing strategies and operations.

In the Senior Manager, Marketing Operations role at MariaDB, you'll work with marketing technologies, including Salesforce, Marketo, ZoomInfo, and Looker Dashboards. You will manage the deployment and optimization of these systems, ensuring they integrate seamlessly to enhance marketing effectiveness and efficiency.

Yes, the Senior Manager, Marketing Operations position at MariaDB is fully remote within Canada. This flexibility allows you to work from the comfort of your home while contributing to a global team that is impacting technology across various industries.

At MariaDB, you can expect a collaborative and inclusive team dynamic. As a Senior Manager, Marketing Operations, you'll work closely with various departments such as Demand Gen, SDR, sales, and marketing, ensuring that strategies are well-aligned and fostering a unified vision across the organization.

In the Senior Manager, Marketing Operations role at MariaDB, you will significantly shape marketing processes and enhance operational efficiency. Your insights and strategies will directly impact the marketing organization’s ability to drive conversions, pipeline growth, and overall business outcomes, all while helping to position MariaDB as a leader in the technology industry.

In response to this question, you should highlight your hands-on experience with Salesforce and Marketo, detailing specific projects where you've utilized these platforms. Discuss how you managed data, optimized marketing campaigns, and improved reporting processes, ultimately demonstrating how your efforts drove business results.

When answering this question, outline your analytical process, beginning with defining the metrics you track and why they matter. Explain how you leverage tools like dashboards and reports to gather insights, and provide a specific example where your analysis led to a successful marketing improvement.

In your response, share a specific instance where you managed a marketing operations budget. Discuss how you aligned resources with strategic goals, your decision-making process in allocating funds, and the impact this had on your marketing effectiveness and overall business objectives.

When discussing lead management optimization, detail the strategies you've successfully implemented, such as improving lead scoring systems, refining lead routing processes, and enhancing lead nurturing campaigns. Provide an example of how these strategies increased conversions and pipeline growth.

To answer this question effectively, explain your approach towards maintaining data cleanliness and accessibility. Discuss the audit processes you implement, training you provide to team members, and any tools or technologies you use to keep data accurate and up-to-date.

Share a concrete example of an A/B test you've implemented, explaining your objectives, the variations you tested, and the results derived from the experiment. Highlight how this influenced your marketing strategy and led to measurable improvements.

In your response, discuss the importance of collaboration between marketing and sales teams. Provide an example of how you have developed processes or systems to ensure marketing objectives directly support and align with sales targets, focusing on the resulting improvements in performance.

Describe any relevant experience with GDPR and CCPA compliance from your previous roles. Explain how you integrated privacy and consent management into marketing operations and the steps you took to ensure your strategies met regulatory requirements.

When answering this question, summarize your approach to creating an inclusive and collaborative environment. Discuss specific strategies you've used to encourage communication and alignment among various teams, with a focus on how this has led to successful marketing outcomes.

In your answer, explain some of the top-of-funnel strategies you've executed, like content marketing, lead generation campaigns, or social media outreach. Share metrics or results that demonstrate the success of these initiatives and how they contributed to building a strong sales pipeline.