Freelance Creative Director – Healthcare-Focused Projects

Maricich Health is a dynamic healthcare branding and integrated marketing agency known for our transformative strategies, innovative ideas, and creative executions. Our team is led by big-brand and big-agency veterans focused on driving impactful work that helps our clients grow while supporting more patients and stakeholders in the process. We foster a close-knit culture that attracts smart, collaborative, proactive individuals who thrive on hands-on work and making a meaningful difference.

We work with major brands across the healthcare ecosystem, including health systems, medical groups, payers, life sciences companies, and other industry players. We specialize in turning the challenges of today’s evolving medical marketplace into opportunities to not only help our clients gain market share but also improve the health and quality of life for more patients.

Maricich Health is seeking a freelance Creative Director with extensive experience in healthcare to collaborate on existing and upcoming projects. We are looking for specialists who deeply understand the healthcare industry—not just those with limited exposure. Whether you're available for short-term or long-term projects—or looking to build connections for future collaborations—this role is ideal for independent creative professionals passionate about healthcare marketing and storytelling.

Responsibilities

Creative Strategy & Concept Development

• Develop compelling concepts, guidelines, and strategies tailored specifically for healthcare-focused creative projects.

• Oversee projects from idea conception to execution, ensuring alignment with healthcare industry standards and brand objectives.

Collaboration & Team Leadership

• Work with account executives to translate healthcare-specific client needs into meaningful creative solutions.

• Lead and inspire teams of healthcare-focused art directors, designers, and writers to deliver innovative, industry-relevant work.

Brainstorming & Ideation

• Facilitate brainstorming sessions to generate unique ideas that resonate within the healthcare space.

• Foster a collaborative environment that encourages fresh thinking while staying aligned with healthcare trends and best practices.

Design, Copywriting & Content Development

• Craft visually engaging designs and compelling healthcare-specific copy that connects with medical professionals and patients alike.

• Ensure all creative work is rooted in healthcare expertise while adhering to brand guidelines and campaign objectives.

Content Review & Strategic Feedback

• Provide insightful critiques to refine healthcare messaging and elevate project quality.

• Approve or refine creative ideas based on deep industry knowledge and strategic alignment.

Professional Growth & Networking

• Stay engaged with healthcare industry trends, expanding your professional network for future creative opportunities.

• Offer mentorship and guidance to collaborators to enhance effectiveness in healthcare-focused creative work.

• Must have a strong background in healthcare marketing and creative direction—this role is NOT suited for those with only limited healthcare exposure.

• Bachelor's degree in art, communications, graphic design, or related field (or equivalent work experience).

• Minimum 5 years of experience in healthcare-specific creative direction, marketing, graphic design, and brand development.

• Extensive understanding of healthcare advertising, medical communications, and patient-centered design strategies.

• Expertise in marketing communications across digital, print, and multimedia platforms within the healthcare sector.

• Proficiency in Adobe Creative Suite and complementary tools.

• Strong typography, layout, branding, and healthcare design expertise.

• Passion for healthcare—helping to shape impactful messaging that supports health, wellness, and medical engagement.

If you're a seasoned healthcare marketing expert looking for freelance projects or long-term collaborations, we'd love to hear from you!

🔹 Submit your resume, and LinkedIn address along with links to your portfolio and/or examples of past work showcasing your healthcare-specific expertise.

Whether you're available now or looking to establish connections for future opportunities, submit a brief introduction outlining your experience and availability. Let’s create meaningful work together!