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Director, Strategic Marketing

Our vision is to transform how the world uses information to enrich life for all.Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever.As a Director for Strategic Marketing in the Compute and Networking Business Unit (CNBU), You aim to work collaboratively with key internal partners to create and implement marketing plans that increase brand awareness and customer engagement. Ensuring that the brand message is consistent across all marketing channels, including social media, advertising, and product packaging, is a priority. You will also work with product development, sales, and management to align new products with the brand message and effectively market product launches!Job Description And Key Responsibilities• Develop the CNBU external communications strategy working collaboratively with key internal partners within Micron• Create and implement marketing plans to increase brand awareness and customer engagement• Ensure brand message is consistent across all marketing channels, including social media, advertising, and product packaging• Working with product development, sales, and management to ensure new products align with the brand message and product launches are effectively marketed• Forecast and track outbound and internal marketing budget• Expand relationships with influencers, journalists, and media outlets• Create and Manage CNBU-specific internal messaging and training campaigns• Develop product-specific value propositions to be demonstrated as marketing collateral for product briefs and tradeshows working closely with the Data Center Workload Engineering team, develop• Manage tradeshow schedule and associated messaging, working closely with the Micron GCM group and with CNBU Product Management and Segment Marketing partnersEducation & Experience• The ideal candidate will have a deep understanding of the products, customers, and ecosystem partners related to the semiconductor market.• A deep understanding of semiconductor economics in a high capital expense, fabrication-oriented business. Experience in memory and storage product businesses, especially, is a plus.• Experience leading cross-functional teams & multi-cultural teams in WW locations is required. The candidate will bring experience working with customers, and leading key customer accounts with sales teams.• The candidate will be excellent at communication and presentation skills.• The ideal candidate will have a track record of innovation and creativity in creating differentiated marketing campaigns, product proof points, and managing large tradeshow experiences• Success at the role requires strong interpersonal skills dealing with executive leadership, peers, and team members.• 10-15 years of progressive, leadership experience, working in the semiconductor industry• B.S.E.E or similar degree.The US base salary range that Micron Technology estimates it could pay for this full-time position is:$163,000.00 - $338,500.00Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries of the position across all US locations. Within the range, individual pay is determined by work location and additional job-related factors, including knowledge, skills, experience, tenure and relevant education or training. The pay scale is subject to change depending on business needs. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additional compensation may include benefits, discretionary bonuses and equity.As a world leader in the semiconductor industry, Micron is dedicated to your personal wellbeing and professional growth. Micron benefits are designed to help you stay well, provide peace of mind and help you prepare for the future. We offer a choice of medical, dental and vision plans in all locations enabling team members to select the plans that best meet their family healthcare needs and budget. Micron also provides benefit programs that help protect your income if you are unable to work due to illness or injury, and paid family leave. Additionally, Micron benefits include a robust paid time-off program and paid holidays. For additional information regarding the Benefit programs available, please see the Benefits Guide posted on micron.com/careers/benefits.Micron is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, citizenship status, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.To learn about your right to work click here.To learn more about Micron, please visit micron.com/careersUS Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s People Organization at hrsupport_na@micron.com or 1-800-336-8918 (select option #3)Micron Prohibits the use of child labor and complies with all applicable laws, rules, regulations, and other international and industry labor standards.Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.

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$163000K
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What You Should Know About Director, Strategic Marketing, MICRON TECHNOLOGY

Micron Technology is on a mission to redefine how information is utilized to enrich lives worldwide, and we want you to join us as the Director of Strategic Marketing in our Compute and Networking Business Unit (CNBU). In this pivotal role, you will be collaborating with various internal teams to craft and execute innovative marketing strategies that enhance brand visibility and foster customer engagement. Your creativity will shine as you ensure our brand message is consistently communicated across all platforms, from social media to advertising and product packaging. You’ll be leveraging your insights to work closely with product development, sales, and management, aligning our new offerings with our branding strategy for successful product launches. Your expertise will help you forecast and manage marketing budgets while cultivating relationships with industry influencers and media partners. As a leader in strategic marketing for Micron, you will not only promote our products, but will also enlighten our audience with compelling narratives that highlight our innovative solutions. If you’re ready to drive impactful marketing initiatives that resonate in the semiconductor landscape, we encourage you to apply and be part of our dynamic team in Boise, ID.

Frequently Asked Questions (FAQs) for Director, Strategic Marketing Role at MICRON TECHNOLOGY
What are the main responsibilities of the Director, Strategic Marketing at Micron Technology?

The Director, Strategic Marketing at Micron Technology oversees the development of external communications strategies, creates and implements comprehensive marketing plans, and ensures consistency in branding across all channels. This role also collaborates with product development and sales teams, manages marketing budgets, develops product-specific value propositions, and oversees tradeshow schedules and messaging.

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What qualifications are needed for the Director, Strategic Marketing role at Micron Technology?

Candidates for the Director, Strategic Marketing role at Micron Technology should have 10-15 years of progressive leadership experience in the semiconductor industry, especially with memory and storage products. A B.S.E.E or similar degree is required, along with excellent communication skills and a proven track record of innovative marketing campaign management.

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How does Micron Technology support its Director, Strategic Marketing in achieving marketing goals?

Micron Technology supports its Director of Strategic Marketing by promoting a collaborative work environment where access to key internal partners is prioritized. The company also invests in various resources for marketing execution and allows the director to cultivate relationships with influencers and media outlets to effectively communicate brand messages.

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What kind of marketing strategies is the Director, Strategic Marketing expected to implement at Micron Technology?

The Director, Strategic Marketing at Micron Technology is expected to implement strategies that enhance brand awareness and customer engagement. This includes managing social media strategies, creating advertising campaigns, ensuring product launch alignment with the brand message, and engaging in effective communication with industry partners.

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What is the salary range for the Director, Strategic Marketing position at Micron Technology?

The salary range for the Director, Strategic Marketing position at Micron Technology is estimated between $163,000.00 and $338,500.00, depending on experience, skills, and location. Additional compensation may be available through benefits, bonuses, and equity options.

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Common Interview Questions for Director, Strategic Marketing
Can you describe your experience with developing successful marketing strategies in the semiconductor industry?

To effectively answer this question, share specific examples of marketing strategies you've developed that led to measurable outcomes. Highlight your understanding of the semiconductor market and the unique challenges it presents.

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How do you ensure brand consistency across various marketing channels?

Discuss tactics you've employed to maintain brand messaging consistency, such as establishing brand guidelines, conducting regular check-ins with teams, and utilizing analytics to measure effectiveness across channels.

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What approach do you take to managing cross-functional teams?

Explain your leadership style, focusing on collaboration and communication. Share examples of how you've successfully brought departments together to achieve common goals in previous roles.

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How have you utilized data analytics to inform marketing decisions?

Provide an example of when you used data analytics to pivot or refine a marketing strategy. Discuss specific tools you’ve used and the types of metrics that informed your decisions.

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Describe a time when you faced a significant challenge in a marketing campaign. How did you handle it?

Share a specific challenge, detailing your problem-solving process. Highlight your ability to adapt and how your actions led to successful outcomes despite the adversity.

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What role do product launches play in your marketing strategy?

Emphasize the importance of product launches in your overall strategy. Discuss how you coordinate message alignment and ensure all teams are prepared for a successful launch.

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How do you build relationships with industry influencers and media outlets?

Discuss your approach to networking and relationship-building, including attending industry events, leveraging social media, and directly engaging in conversations with key individuals in the field.

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What innovative marketing campaigns have you spearheaded in past roles?

Share examples of specific marketing campaigns that showcased your creativity and problem-solving skills. Focus on the elements that contributed to their success and any recognition you received.

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How do you align marketing goals with overall business objectives?

Explain your process for evaluating business objectives and translating them into marketing goals. Discuss any frameworks or tools you use to ensure marketing aligns with the company’s strategic vision.

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What is your experience with managing marketing budgets, and how do you prioritize spending?

Provide insights into your experience managing marketing budgets, including tools you’ve used to track spending, how you make prioritization decisions, and examples of staying within budget while achieving goals.

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DATE POSTED
December 12, 2024

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