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Marketing - APAC

The Monad Foundation is a team of dedicated ecosystem and community builders who are on a mission to massively grow the impact of decentralized tech. We believe that the Monad blockchain--the performant and parallel EVM Layer 1--will help decentralized apps eat the world.

The Role

The Ecosystem team accelerates the growth of the Monad ecosystem by supporting committed teams that are building ambitious products on Monad. As part of the APAC Ecosystem team, you’ll conceptualize, implement, and manage GTM strategies for early- to mid-stage builders across all verticals (e.g. DeFi, gaming, NFTs) to become thriving ecosystem projects. You will use both creativity and data-driven evidence to identify and execute winning strategies . You are someone who is self-sufficient, organized, and ambitious with a track record building and executing successful web3 go to market strategies.

This role is crucial to Monad’s success, and offers a unique opportunity to impart massive impact on the trajectory of the Monad ecosystem.

What You Will Do

  • You’ll help inform and execute on Monad’s growth strategy, specifically in the APAC region.

  • You'll brainstorm and execute creative go-to-market strategies for prominent ecosystem projects.

  • You'll create up-to-trend initiatives and campaigns for the ecosystem projects to ensure their products are marketed to the fullest extent.

  • You'll consult and advise on the marketing strategy of ecosystem projects, especially in the language of web3 culture.

  • You’ll work with and alongside cross-functional teams including Business Development, DevRel, Marketing, and Operations teams.

  • You’ll collaborate with a range of counterparties, builders, investors, exchanges, infrastructure providers to promote the growth of the Monad ecosystem


Who You Are

  • 3+years of experience in the blockchain industry with a marketing and/or an ecosystem growth related role.

  • Track record building and executing successful web3 GTM strategies.

  • You are crypto native, with a meaningfulwith meaningful understanding of crypto concepts, technical overviews, culture, and industry segments.

  • Understand what crypto native users like with regard to content, trends, and other emerging verticals.

  • You are creative and can think outside of the box to achieve goals in a novel way.

  • Excellent communicator, both written and verbally, and familiar with web3 communication styles (e.g. using TG, crypto vernacular, etc.)

  • You are autonomous and self-motivated, and are proactive in pursuing opportunities.

  • You are multilingual with professional fluency in English and another APAC-based language.

Nice to Have

  • You have a notably large presence in the Crypto Twitter space.

  • You have skill for creating image or video contents.

  • You have strong existing relationships in the industry.

  • You have strong knowledge of different sectors of a blockchain ecosystem (i.e. defi, infrastructure, etc).

  • Experience working at an early-stage startup and juggling competing priorities.

Why Work with Us

  • Challenging problems. You’ll work on extremely challenging problems with massive impact.

  • Huge opportunity. The Ethereum Virtual Machine (EVM) standard is ubiquitous, but existing EVM-compatible chains are slow and bandwidth-constrained. Monad’s core innovations offer developers the best of both worlds (portability and performance) and are a game-changer for mass user adoption in crypto.

  • The right team. You’ll be part of an exceptional and highly-motivated team

  • Culture. We’re a lean team working together to achieve very ambitious goals. We are united in our culture of collaboration, low ego, and high-quality output. As an early member of our team, you’ll help continue to shape our culture.

Salary and Benefits

Benefits for full-time employees include medical, dental, and vision insurance (100% coverage for employees); generous paid time off; paid parental leave; and 10 company-observed holidays.

What You Should Know About Marketing - APAC, Monad Foundation

Join the Monad Foundation as a Marketing professional for the APAC region and become part of a dynamic team dedicated to expanding the influence of decentralized technology. At Monad, we’re not just about creating a blockchain; we’re about revolutionizing how decentralized applications shape our world. In this role, you’ll become an essential part of the Ecosystem team, crafting and implementing go-to-market (GTM) strategies that help early- and mid-stage projects within our ecosystem thrive. You’ll be brainstorming innovative campaigns across various verticals such as DeFi, gaming, and NFTs, while leveraging data-driven insights to refine your approach. A successful candidate will be self-sufficient, organized, and boast a proven track record in web3 marketing. You'll collaborate with cross-functional teams and engage with industry players, from builders and investors to exchanges. Your knowledge of crypto culture paired with your creativity will allow you to consult effectively on marketing strategies, making you a vital player in Monad’s growth story. This is an exhilarating opportunity to make a dramatic impact on the Monad ecosystem while working alongside a talented, motivated team within a progressive company culture that values innovation and collaboration.

Frequently Asked Questions (FAQs) for Marketing - APAC Role at Monad Foundation
What are the key responsibilities of the Marketing - APAC role at the Monad Foundation?

As the Marketing professional for the APAC region at the Monad Foundation, your main responsibilities will include conceptualizing and executing go-to-market strategies for projects within the Monad ecosystem. You will brainstorm creative initiatives, advise on marketing strategies, and collaborate with cross-functional teams. This role will also require you to engage with various stakeholders within the crypto community to promote the growth of decentralized applications on our blockchain.

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What qualifications are required for the Marketing - APAC position at Monad Foundation?

To qualify for the Marketing - APAC role at the Monad Foundation, candidates should have at least 3 years of experience in the blockchain industry, particularly in marketing or ecosystem growth roles. A strong understanding of web3 concepts, creative thinking, excellent communication skills, and the ability to work autonomously are essential. Additionally, multilingual applicants with fluency in English and an Asian language are preferred, along with a substantial presence in the crypto community.

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How does the Marketing - APAC position impact the Monad Foundation’s growth?

The Marketing - APAC position directly influences the growth of the Monad Foundation by developing strategies that attract and support ecosystem builders. This role is crucial for driving awareness, engagement, and adoption of decentralized projects on the Monad blockchain, thus significantly impacting the ecosystem's overall trajectory and success.

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What does the team culture look like at Monad Foundation for the Marketing - APAC role?

The Monad Foundation boasts a culture of collaboration, high-quality output, and a low-ego environment. As part of a lean but highly motivated team, you’ll be encouraged to express your creativity and contribute to ambitious goals. Your insights as a Marketing - APAC professional will help shape the team's culture and methods as Monad grows.

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What are the benefits offered to Marketing - APAC employees at the Monad Foundation?

Employees in the Marketing - APAC role at the Monad Foundation receive an attractive benefits package that includes 100% coverage for medical, dental, and vision insurance, generous paid time off, paid parental leave, and observing 10 company holidays. This comprehensive support emphasizes our commitment to the well-being and work-life balance of our team members.

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Common Interview Questions for Marketing - APAC
Can you describe your experience with go-to-market strategies in the crypto sector?

When answering this question, provide specific examples of successful GTM strategies you've implemented in previous roles. Highlight your understanding of market dynamics, user behavior, and how you utilized data to drive growth for projects. Emphasizing your adaptability to changing trends will also demonstrate your suitability for the role.

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How do you stay updated on trends and developments in the blockchain industry?

It's important to mention a mix of resources, including industry events, crypto news websites, forums like Crypto Twitter, and engagement with community leaders. Sharing your strategies for how you apply this knowledge to inform your marketing plans will show your proactive approach to industry engagement.

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What creative marketing initiatives have you implemented in previous roles?

Provide concrete examples of innovative campaigns you've executed that stood out in the crypto space. Discuss the objectives, how you brainstormed ideas, and any metrics that demonstrate the campaign's success. Creativity paired with results will be key here.

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How do you approach collaboration with cross-functional teams?

Highlight your communication skills and ability to connect with diverse team members, including developers and operations. Discuss specific experiences where you've collaborated on projects, focusing on how you resolved disagreements or integrated ideas from different departments successfully.

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What do you find most challenging about marketing blockchain technology?

This question seeks insight into your critical thinking abilities. Discuss challenges like explaining complex concepts to non-technical audiences or addressing skepticism in the market. Your approach to overcoming these challenges will demonstrate your problem-solving skills.

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Can you share a time you had to pivot a marketing strategy? What was the outcome?

Share a story that showcases flexibility and adaptability. Explain the context for the change, the new direction you took, and the results. Focus on what you learned from that experience and how it shaped your future strategies.

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What role does data play in your marketing decisions?

Emphasize your data-driven mindset. Discuss tools and analytics you use to track campaign performance, user engagement, and how you've made decisions based on data insights. This shows your analytical skills and ability to improve strategies over time.

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How do you tailor marketing messages to resonate with crypto-native audiences?

Highlight your understanding of crypto culture. You might mention employing specific jargon, understanding user behaviors, and creating relatable content. Explain your processes for testing and refining messages to ensure effectiveness.

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What experience do you have working with early-stage startups?

Discuss how your time at early-stage startups has equipped you with unique skills such as juggling multiple priorities and creative problem-solving in dynamic environments. Share specific instances demonstrating your resilience and proactive contributions to a startup's success.

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What do you see as the most significant trend in the blockchain marketing landscape right now?

Your answer should reflect current industry shifts, such as increased user education, the rise of community-driven marketing, or the use of NFTs in promotional strategies. Show your forward-thinking approach by explaining how these trends could influence Monad’s marketing efforts.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
February 14, 2025

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