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Marketing Director – Salesforce Services (m/f/d)

Company Description

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 37 countries, to be exact). 

As part of the globally operating salesforce business unit with more than 1000 certified salesforce experts, Nagarro is one of the most powerful and innovative Salesforce partners for global customers. Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in! 

Job Description

The position is to be filled at one of our locations or remotely throughout Germany.

We are seeking an experienced Marketing Director to establish and lead the marketing function for our Salesforce delivery team in Germany. This is a unique opportunity to shape a regional marketing strategy from the ground up, aligning with global marketing initiatives while addressing the specific needs of our German market.

  • Strategy Development: Design and implement a comprehensive marketing strategy to position our Salesforce offerings based on the the strategic vision and mission of the practice.
  • Brand Development: Build and enhance the visibility of our team's brand within the Salesforce ecosystem and among key stakeholders.
  • Campaign Management: Work closely with the Business Development team to plan and execute targeted campaigns to generate leads, drive brand awareness, and support business development efforts.
  • Content and Storytelling: Create engaging content that showcases our entrepreneurial culture and the transformative power of our Salesforce projectsa and oversee the creation of compelling content, including case studies, whitepapers and thought leadership.
  • Event Coordination: Organize and manage events, webinars, and workshops to engage prospects, clients, and industry partners.
  • Collaboration: Work closely with the global marketing team to align regional activities with overall corporate strategy and leverage existing resources.
  • Analytics and Reporting: Measure the effectiveness of marketing efforts using KPIs and ROI metrics, providing regular reports to stakeholders.
  • Market Insights: Conduct market research to understand trends, competition, and client needs, ensuring our offerings remain competitive and relevant.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred). 
  • 8+ years of experience in marketing roles, ideally including leadership touch points.  
  • Proven track record of developing and executing successful marketing strategies, preferably in the technology or Salesforce ecosystem. 
  • Strong understanding of the German market and cultural nuances in business communication. 
  • Experience working in a global organization and managing cross-functional collaboration. 
  • Proficiency in digital marketing tools, CRM systems and analytics platforms. 
  • Passion for working in a start-up-like environment and driving innovation. 
  • Excellent communication and interpersonal skills, with fluency in German and English. 

Additional Information

  • 30 days of vacation, internal and external training, MyN - Nagarro employee share program, company-funded accident insurance, modern office space at central locations with high-tech equipment, sports programs, corporate benefits portal, free fruit and drinks.
  • Plenty of room for creative ideas and innovation in a high-growth environment. With us you can get involved and make a difference.
  • Flat hierarchies and a long-term, stable job with attractive development opportunities.
  • Shape the marketing strategy and culture of a start-up-like team with the backing of a global organization. 
What You Should Know About Marketing Director – Salesforce Services (m/f/d) , Nagarro

Are you a passionate marketing leader ready to take your career to the next level? Nagarro, a dynamic Digital Product Engineering company, is on the lookout for a Marketing Director for our Salesforce Services team. This is an incredible opportunity to work remotely from anywhere in Germany and to be at the forefront of developing and implementing a marketing strategy that resonates with our German market. In this role, you'll take charge of brand development, aligning our Salesforce offerings with global marketing initiatives while focusing on local client needs. Your creativity will shine as you craft engaging content like case studies and thought leadership pieces, promoting our entrepreneurial culture and showcasing the transformative solutions we provide. You'll collaborate with a talented Business Development team to execute targeted campaigns and organize events that engage prospects and industry partners. Analytical skills will be crucial as you measure marketing effectiveness and provide insight into trends and client needs. If you have extensive experience in marketing—especially within technology or the Salesforce ecosystem—along with a solid grasp of cross-functional collaboration and a flair for innovation, you just might be the perfect fit. Join us and let's inspire, excite, and delight our customers together at Nagarro!

Frequently Asked Questions (FAQs) for Marketing Director – Salesforce Services (m/f/d) Role at Nagarro
What are the primary responsibilities of a Marketing Director – Salesforce Services at Nagarro?

As a Marketing Director – Salesforce Services at Nagarro, you will be responsible for designing and implementing a comprehensive marketing strategy for our Salesforce delivery team. This includes brand development, campaign management, and creating compelling content that highlights our innovative projects. You’ll also organize events and manage collaborations with the global marketing team, ensuring alignment with corporate strategies while adapting to local market needs.

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What qualifications are required for the Marketing Director position at Nagarro?

To qualify for the Marketing Director – Salesforce Services role at Nagarro, candidates should have at least 8 years of marketing experience, with proven success in developing strategies in the technology or Salesforce landscape. A bachelor's degree in Marketing or Business is required, and an MBA is preferred. Fluency in both German and English, along with strong interpersonal skills and a keen understanding of the German market, is also crucial.

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How does Nagarro support the marketing team's growth and development?

Nagarro values continuous learning and provides various support systems for the Marketing Director and the entire marketing team. Employees receive benefits like 30 days of vacation, internal and external training opportunities, and access to innovative resources. We also encourage creative ideas, allowing you to experiment and implement strategies in a startup-like environment backed by a global organization.

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What kind of marketing tools does Nagarro expect its Marketing Director to use?

As a Marketing Director – Salesforce Services at Nagarro, you are expected to be proficient in various digital marketing tools, CRM systems, and analytics platforms. These tools will help you execute and measure the effectiveness of your marketing strategies while generating insights into market trends and competition, allowing us to maintain a strong competitive edge.

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Can the Marketing Director at Nagarro work remotely?

Yes! The Marketing Director – Salesforce Services position at Nagarro allows for a fully remote work arrangement throughout Germany. We believe in a dynamic work culture that supports flexibility, enabling you to perform at your best regardless of your location.

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Common Interview Questions for Marketing Director – Salesforce Services (m/f/d)
What motivates you to pursue a marketing career, especially in the technology sector?

In answering this question, emphasize your passion for innovation and how technology stimulates creativity in marketing. Discuss specific examples of products or campaigns that have inspired you, and connect them to your desire to impact how consumers perceive technology.

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How would you approach developing a marketing strategy for Nagarro's Salesforce offerings?

Start by demonstrating your understanding of both the Salesforce ecosystem and the German market. Explain your plan to conduct market research, analyze competitors, identify customer needs, and tailor a strategy that aligns with Nagarro's global initiatives while considering local nuances.

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Can you share an example of a successful marketing campaign you led?

When sharing your example, focus on the campaign's objectives, your strategy, execution, measurable outcomes, and the lessons learned. Be prepared to highlight specific marketing tools and methodologies you used to achieve success.

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How do you measure and report on the success of marketing initiatives?

Discuss the key performance indicators (KPIs) you find most relevant and how you gather data using analytics tools. Explain how you analyze this information to adjust your strategies, report to stakeholders, and demonstrate return on investment (ROI).

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What is your experience with digital marketing tools?

Be specific about the digital marketing tools you have experience with—including CRM systems, social media management tools, email marketing software, and analytics platforms. Share examples of how you've used these tools effectively to enhance marketing strategies.

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Describe a time you had to collaborate with cross-functional teams.

Use the STAR method (Situation, Task, Action, Result) to describe your role in a cross-functional collaboration. Highlight your ability to communicate effectively, manage relationships, and drive results while ensuring everyone's voice was heard.

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What role do you believe storytelling plays in marketing?

Discuss the importance of storytelling in creating emotional connections with audiences. Share how you have successfully used storytelling to convey brand values, explain complex concepts, or engage customers in previous campaigns.

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How do you stay current with marketing trends and technology?

Talk about the resources you rely on—blogs, podcasts, webinars, and networking with other professionals—to keep your skills relevant. Discuss how you implement new strategies from what you learn to stay competitive in your marketing role.

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What challenges do you foresee for our marketing team in the German market?

Identify potential challenges such as competition or cultural differences in marketing communication. Discuss your proactive approach to overcoming these challenges by emphasizing localization strategies, market research, and customer engagement techniques.

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Why do you want to work with Nagarro as Marketing Director?

Express your admiration for Nagarro's innovative culture and its position as a leading Salesforce partner. Explain how the company's commitment to excellence aligns with your career aspirations and contributions you can make to drive the marketing function forward.

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Nagarro's mission statement is "To make distance irrelevant between intelligent people." This indicates that people who are intelligent will use trust and understanding to bridge the distance among themselves; and make distance irrelevant when dea...

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Full-time, remote
DATE POSTED
January 17, 2025

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